MINDSET

Welcome to another episode of #mindsetbynomtek [https://www.youtube.com/hashtag/mindsetbynomtek]. Our guest is Piotr Śliwiński, co-founder and VP of Innovation of Explain Everything. Explain Everything is a digital product that has been around for 10 years on the market already, so we’re trying to pick Piotr’s brain and gain some knowledge about how he has been successfully developing this product for such a long time and how it became so popular worldwide. Piotr talks about: * what is Explain Everything and how the story of this product developed, * the structure of the company (with the focus on the product team), * the markets that Explain Everything conquered, * what is the source of inspiration and knowledge for product development, * what is the role of VP of innovations, * and what worked best in their global expansion. Visit our website: https://www.nomtek.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnBkZ1ZUcUlHUUpJWlQ1X0ZUcGNVMVhNYTRVQXxBQ3Jtc0tsbUU3cEJnb2gyS3NMV2poQ2dTeWpfUmxiVGlhLTdkVEc4b0ZNUG04S0RZckFIVmNFU1dzZ3h6aTFaeVBGcWlDbE5pcEJENDJUczEzT3BjT1NkTXFDUkNBVnZYTVBUV0tXVUJENl9FeFBRQmQ2bV96MA&q=https%3A%2F%2Fwww.nomtek.com%2F] Follow us on our Social Media channels: * Facebook: https://www.facebook.com/nomtek/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbmxfSTBTc0pwQ0pWWTQyLUh1UloxTjB0dnZxd3xBQ3Jtc0ttNHdxalprcDZjeXk4Rzlrb3pkblNzNm41enNiaVRWZkhyaDBUNEdiclJpdWkzdnl2S1dBYlU2TjNnU1Y4T19xRFYya041djhEY0JfVW03YVFkMEw5c2t0QUdjc0pYWUVqWXUzR0UtTEVma3lsalB5RQ&q=https%3A%2F%2Fwww.facebook.com%2Fnomtek%2F] * LinkedIn: https://www.linkedin.com/company/nomtek [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqazR0QmJ6dVgtOEFXMjJSbGI4cXZZMTVtT0s2QXxBQ3Jtc0tuMVotckVibUpjcTlBdU1nUllGbkQwNm5hd3k0d2tENjRkMldoMlpXRXpOUWVtZ1J2Nld2b1BUaUNKckszVkw1WXNNcUtmVlVxb0tlRkVNLWQ5dkk2S0FMYXhFc3EwUXdoWWtOc1AwSXlqX0UwX1lxdw&q=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnomtek] * Instagram: https://www.instagram.com/nomtek_/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbmJZMmw1WFRWdW9mV3htNXBFdmxXS3g3dUN6d3xBQ3Jtc0tuc05IVnRGdHJRRVluMHdBREx5clcwRzdlQm5Ja0I1M1hHNDJDTEY2TU9DcUtIcXRTelRHR2d1UExCb3hPd1Q3VGlIZm9nRTFnQ1BWNnhsV1Z2UW1tQUxhNHdEdG5BLUEyZ1BVUGFvZnF5cVB3TmVGSQ&q=https%3A%2F%2Fwww.instagram.com%2Fnomtek_%2F]

Time for a new episode and a new perspective on product development. Our guest, Tomasz Niezgoda, co-founder of Surfer, a SaaS tech company, shares his experience with products, SEO, and marketing. Tomasz explores the backstage of the product development process and the marketing strategy behind Surfer SEO. Tomasz talks about: * what is Surfer and how he built it with his team, * the structure of the company, * how the development process looks like, * what they are currently refreshing in their product, * what was the marketing strategy they followed, * and which elements of the marketing worked best in their case. Visit our website: https://www.nomtek.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqazloSzlIZEx3REVkaXYwakhudnBFM1U0SFJYZ3xBQ3Jtc0tuRTJIbWI3SmlhRXNGZGQwV0lfQzZEMFBwYUFud2oxUWpmRVJPNm9iYzh1aU1wYkdtUTNtbnluSlBDdE9kaGpBdEJ3aXBXSm84RW82Mzc3Z1dUWEloZUhnSkFhdE1QR2lWLUwyMmhuSVVsSUJSOWN0TQ&q=https%3A%2F%2Fwww.nomtek.com%2F]​ Follow us on our Social Media channels: * Facebook: https://www.facebook.com/nomtek/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbEIwU1UyaTNaZm1yRjJPMWtCY2VqY1Ficmlnd3xBQ3Jtc0tuUXQ3enptZFlId1MwNmZ6WEtzU2hGR1RfeUdnaG02SjZGWU9falktdDlGZWhPenpqOTVFd0VEbVlPWGN0Vm8tblJocm5DdVZMWVhJbXJqZEhmcU53MTNOM0Vma2lKTHFvN29pNUNiR2hvVkc4ZnFUMA&q=https%3A%2F%2Fwww.facebook.com%2Fnomtek%2F]​ * LinkedIN: https://www.linkedin.com/company/nomtek [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa01RZk5vSkdVbzJaOGlWbDBzdmVwMXpVNlNyd3xBQ3Jtc0ttTThwWkJ4M0FoR1RMcWJKTkJTMXNqYm80SFN3c1Mtd2pIYVFObkFhZ1dWa0RBc3NyLVotYmVkNEFMaDdpSi11RFk1bTJlUWE4RU40cTNRWC1fQzhna1VManVFRXdSQVp6cnZYdk54RVl3Q2kyMW95RQ&q=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnomtek]​ * Instagram: https://www.instagram.com/nomtek_/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbWVtT19NUFM5UEJid0dZWXRfYkkzUXl5eWpIZ3xBQ3Jtc0tsOFp3bnlaUmlSd2hHMWNTMjFxWDc5R0ZCREw2clZsMV9rRjBicGlTS01wRk9HQlZXN0JITlM4Yy12a3V3TS12TW0xZ3FpWUpFV1FZRG1hcFZkV094VWJ2a0xjUFR1cHFZRVdRWmcwNWhQdFVEYlM1aw&q=https%3A%2F%2Fwww.instagram.com%2Fnomtek_%2F]

What makes products successful? A brilliant idea, well-planned (or not) development process, money from investors, or simply good promotion? And there’s one more — who usually stands behind great products? In this episode, we put more emphasis on the role of the product manager in the product development process. We explore this topic with our guest Michał Fiech who has in-depth product experience. He's a former LiveChat employee and currently works as Product Team Leader in Bold. In this episode Michał: * presents his definition of product manager and describes his role and duties, * lists skills necessary for this job, * compares different models of product team structure in tech-companies, * tells a little bit more about his current team (and its goals), * recalls his biggest product challenges, * and of course our favorite part - shares his biggest fuckup! Visit our website: https://www.nomtek.com/ [https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.nomtek.com%2F&v=ICypE_SVHUQ&event=video_description&redir_token=QUFFLUhqbkpFSkctYll5azEwT0lwaWwxS3kxcmROcGdmQXxBQ3Jtc0ttUkJncV85UUNDa0VVWnBfV2Ytb2ppTjIxMFZhbkZZcEFVOWcwNVRuVW9sZFVkbDNXV2V4azZXU3VPQnE2eUVlNGJvWk5ZMGlLNHdDTmpVWWRkQjJiZFhROHptbzFzT2x2MFpnNUsxMXhldVZQWC1tOA%3D%3D] Follow us on our Social Media channels: * Facebook: https://www.facebook.com/nomtek/ [https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.facebook.com%2Fnomtek%2F&v=ICypE_SVHUQ&event=video_description&redir_token=QUFFLUhqbGwteUNyMEU2b3JpWWw1enNISEI1bmY4MnNkUXxBQ3Jtc0tsaVlnYXQ0UDJlbDhWdE5ocEhpRFlVdVM1WHFGT2ZSNk5PLXI0cEtuQmNVYnpZdVRMZTVXdmgxN0MtbzZxVXpKZkZzSkR6NTJFaXRYeTUwRFFwWUgxdE9XcEdiR2UtRjdyNU1fRGh5V3pTYXB0M1hUNA%3D%3D] * Linkedin: https://www.linkedin.com/company/nomtek [https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnomtek&v=ICypE_SVHUQ&event=video_description&redir_token=QUFFLUhqbU9LTzBseENyZWxkQnJYZ3B3elRQNDFucE5Gd3xBQ3Jtc0ttYXN0ejdrZEdRQTZjVlZOeHVzZTduZ2cxYVpnR294UWxnTVNxcTBLMVhpYnlkOUZydEs0WDhteHV0akJQQzFZVERYRFBoM2N5cFFSMDFIc2ZacWhid1EtM3JiSmk1TTZwWXVjV2pweDJBNU1wOXJqWQ%3D%3D] * Instagram: https://www.instagram.com/nomtek_/ [https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.instagram.com%2Fnomtek_%2F&v=ICypE_SVHUQ&event=video_description&redir_token=QUFFLUhqa1RBaHE0eW9lMHhsUWpETWI3d0NadDFMRF9pQXxBQ3Jtc0ttLXhkQVppektuR09PdWh4Tm9GZkJmdGZreG1WN2k0ckJicFd5QzYwb1lBT1pGaGpGc3VIc1VUSnROZm82T29ZZ0MtV2FrOU5kc2ExM1lycHhZaFlFcGZ1UUE0QTlzcWNLenUzdEszaUlkWHItaEt5cw%3D%3D]

Great products have a solid history and a ton of work behind them. What does the backstage of product development look like? To learn some product insights, in the 3rd episode of mindset by nomtek we are interviewing our guest - Mike Sadowski, the founder and CEO of Brand24 - world-known media monitoring tool. Listen to the whole episode to get to know: * the process for product implementation and development in Brand24, * the company and product team structure, * the product strategy, * the connection between product and marketing and sales, * the tools that the team is using on a daily basis, * a bit of backstage of crisis the product experienced recently

Let’s say it loud: We all make mistakes. And that's fine. But there are less and more expensive mistakes. Which ones are better to make? In this episode we are interviewing Peter Mężyk, the CPO of nomtek, about common f*ckups in the product development process. What should you expect to know after listening: * the biggest challenges while developing a product, * the types of mistakes that usually happen to startups, * how many products collapse and never recover after failure, * the advice on how to avoid the product graveyard :O Did we also fail? The only way to check it out is to listen to our episode :)