MountainWest Capital Network: Welcome to the Winners' Circle
How do you take a simple, fun product, and turn it into a large-scale beverage brand? Jason and Cheri sit down with Kyle Freebairn and Sam Owens, the leadership team behind Frazil, one of the fastest-growing beverage brands in the country, to talk about what it actually takes to scale—operationally, culturally, commercially. Frazil’s story shows how a simple idea can become a category leader when paired with a strong team, and the right product at the right time. They walk through the decisions that fueled Frazil’s growth, including the “Free Frazil Friday” campaign, and how certain risks helped drive awareness and demand for their company. Throughout their conversation, a consistent theme emerges: success isn’t about one big breakthrough; it’s compounding small, deliberate improvements while surrounding yourself with exceptional people. What You’ll Learn: * How Frazil built a fully integrated business model and how it mattered for scale * Why hiring top-tier talent early can accelerate long-term success * The inside story on Free Frazil Friday and how it impacted momentum and brand awareness * How Utah’s business ecosystem played a direct role in Frazil’s growth * Why customer and retailer experience has been their sharpest competitive edge * How to build a brand that creates an emotional connection with customers * Lessons on mindset, resilience, and presence when building a business * Which matters more: long-term vision vs short-term wins Connect with Kyle Freebairn and Sam Ownes: * Frazil on Instagram:https://www.instagram.com/frazil/ [https://www.instagram.com/frazil/] * Frazil Website: https://frazil.com/frazil/ [https://frazil.com/frazil/] * Freezing Point LLC on LinkedIn: https://www.linkedin.com/company/frazil/ [https://www.linkedin.com/company/frazil/] * Kyle Freebairn on LinkedIn: https://www.linkedin.com/in/kyle-freebairn-4796933/ [https://www.linkedin.com/in/kyle-freebairn-4796933/] * Sam Owens on LinkedIn: https://www.linkedin.com/in/samuelgowens/ [https://www.linkedin.com/in/samuelgowens/] Want to Connect? Cheri@MWCN.org zachary.reed@pwc.com Meet the dedicated members of our podcast committee who curate content, organize interviews, and ensure the success of The MountainWest Capital Network Podcast “Welcome to the Winners’ Circle.” Cheri Waldron, MWCN Executive Director Jason Roberts, MWCN President and Managing Director, Protiviti Kevin Jessop, MWCN Podcast Vice-Chair and Chief Marketing Officer, IMA Garit Lawson, MWCN Podcast Chair, Managing Director, Forbes Partners Zachary Reed, MWCN Podcast Producer, Senior Associate, PwC LLP Katie Brown, MWCN Business Operations Specialist The LaunchPod Media Team The views expressed in this program are for informational purposes only and do not constitute investment advice. Any references to specific investments or outcomes are illustrative and not indicative of overall performance. Past performance is not indicative of future results. Investing involves risk, including loss of principal.
30 episodios
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