The Amy Porterfield Show

Clarity Over Guesswork: The CEO-Level Questions You Should Be Asking What if the only thing standing between you and your next big leap in business is how you see your business? I’m joined by powerhouse business strategist and five-time Forbes business coach Jessica Marx. Together, we unpack what it really takes to scale with clarity, confidence, and profitability. Whether you’re currently bringing in $250K and aiming for $500K, or already eyeing seven figures, Jessica shares the same audit strategies she uses with 7- and 8-figure clients — but tailored for where you are right now. You’ll learn how to build an ascension model from your existing offers, create scalable systems (even with a tiny team), and adopt the mindset shifts that high-level founders embrace to keep growing. This conversation is packed with practical tips and thought-provoking perspective shifts designed to help you make confident decisions and scale with intention. If you’ve been unsure where to focus your time, energy, or hiring efforts, this episode is your roadmap to scaling smarter — not harder. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ You Don’t Need More Offers — You Need an Ascension Plan.Learn how to turn one course into a long-term customer journey that increases lifetime value and drives sustainable growth. 2️⃣ Start Treating Your Business Like It’s Already at the Next Level.Jessica walks through how to self-audit your operations, organize your internal data, and run your business like a CEO, regardless of your current staff size.  3️⃣ Mindset Is a Business Strategy.Discover the mindset patterns that hold founders back and how to shift your thinking to support sustainable, scalable growth. RESOURCES MENTIONED IN THIS EPISODE: AI Prompt Inspired by Jessica Marks’ Business Audit Framework - amyporterfield.com/show-notes/11 [https://www.amyporterfield.com/show-notes/11]  Connect with Jessica on Instagram - @thejessicamarx [https://www.instagram.com/thejessicamarx]  Work with Jessica - tailoredpremier.com [https://tailoredpremier.com/]  Listen to our episode on Millions Were Made - $130M in Sales to Appointing a New CEO [https://open.spotify.com/episode/04GfyJkT9M7ScQ2ZtB3FkG?si=13dc12ffe2254fd0] MORE FROM ME Follow me on Instagram @amyporterfield [https://www.instagram.com/amyporterfield/] I know what it’s like to wait until everything feels “ready” - but here’s the truth 👉🏼 that moment rarely comes. In my NEW Sell Before You're Ready Masterclass, I’ll show you how to make your first sale now 💸 even if your audience is small and your offer isn’t perfect. Ready to stop overthinking and finally start earning? Save your spot HERE [https://1houroffer.amyporterfield.com/sell]! https://www.instagram.com/amyporterfield/ SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts [https://podcasts.apple.com/us/podcast/the-amy-porterfield-show/id594703545]! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

More Isn’t Always Better—Here’s Why Knowing Your ‘Enough’ Changes Everything If you’ve ever felt stuck chasing bigger goals just because you should—you’re not alone, and you’re not wrong for wanting a different pace. In fact, this episode might be exactly what you didn’t know you needed. I'm sharing something that completely shifted the way I operate in my business: discovering my enough. After a tough season of burnout and disconnection, I had to ask myself: Why am I pushing so hard when I already have what I truly want? And if I do want to keep growing—what does intentional growth actually look like? In this episode, I get personal about the year I felt like walking away from it all, the unexpected wisdom I got from Hobie, and the mindset shift that helped me reclaim my peace. I’ll also guide you through the exact exercise I use every year to define what “enough” looks like for me—financially and emotionally—so I can move into the new year with clarity and confidence. And now, I want to pass that clarity on to you. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ You Don’t Have to Grow Just Because You Can. I used to think success meant constant growth, but I’ve learned that alignment is way more powerful than endless expansion. 2️⃣ Defining Your ‘Enough’ Helps You Reclaim Your Time and Energy. When you know what you're really working toward, you can stop saying yes to the things that drain you—and start making space for what lights you up. 3️⃣ This One Simple Exercise Will Shift How You Set Revenue Goals. I walk you through a quick and honest formula to define what your sustainable business should earn—not someone else’s version of success. THE DEFINE-YOUR-ENOUGH EXERCISE   Grab a journal, get cozy, and take some time to reflect on these three questions: If you had one less work day per week, what would you do with that time? (Think self-care, family, rest, hobbies—whatever lights you up outside of work.) What’s one thing you would stop doing in your business today if there were zero consequences? (Be honest—this will reveal what’s draining your energy or misaligned.) If your revenue doubled overnight, what would actually change? (Would your life look dramatically different? Would it feel better? Or just busier?) ✨ Now, Let’s Do the Simple Revenue Calculation: Here’s how to find your minimum sustainable revenue—the number that funds your ideal life without burning you out. Step 1: Start with your ideal monthly take-home pay (What you need to live well—not just survive. Think mortgage, groceries, lifestyle expenses, savings, travel, etc.) Step 2: Add in your monthly business expenses and payroll (This includes tools, contractors, taxes, team, advertising, education—anything required to run your business well.) Step 3: Add them together = Your Minimum Sustainable Revenue That’s your enough—and it’s the number to build your business around. RESOURCES MENTIONED IN THIS EPISODE: Read the full article: Why Entrepreneurs Need To Talk About Their Mental Health (Forbes) - forbes.com [https://www.forbes.com/sites/danmurrayserter/2020/10/04/why-entrepreneurs-need-to-talk-about-their-mental-health/]  Read the full report: Entrepreneur & Business Owner Mental Health Statistics (Founder Reports) - founderreports.com [https://founderreports.com/entrepreneur-mental-health-statistics/]  MORE FROM ME Follow me on Instagram @amyporterfield [https://www.instagram.com/amyporterfield/] SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts [https://podcasts.apple.com/us/podcast/the-amy-porterfield-show/id594703545]! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

What This Season of Change Makes Possible for You and Your Business The online marketing landscape is shifting—and if you’ve been feeling like your go-to strategies aren’t working the same way they used to, you’re not alone. But here's the truth: this evolution is your invitation to get smarter, more agile, and more profitable than ever before. In this episode, I sit down with my dear friend Jenna Kutcher to unpack what’s really happening in the world of digital marketing—from shrinking webinar show-up rates to why cold audiences are harder to convert (and what to do about it). We’re getting honest about the changes we’re seeing in our own launches and sharing the mindset and marketing pivots that are helping us stay ahead. If you’ve been wondering why your organic reach is dropping, if paid ads are even worth it, or whether evergreen funnels still convert, you’ll find answers here, plus clear steps to refine your strategies without burning out. Whether you’re adjusting to new buyer behavior, exploring alternative ad platforms like Pinterest, or figuring out how to build trust in the age of AI, this episode gives you the clarity you need to stay confident in your business. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Marketing Isn't Broken—But It Is Different Email, webinars, and evergreen funnels still work…if you evolve with them. Buyer behavior has changed, and that shift calls for smarter strategies, better messaging, and more personalized touchpoints. 2️⃣ Your Audience Is Evolving—Are You? Cold audiences need clarity fast, and warm audiences need to feel reconnected. Revisit your avatars, refresh your messaging, and don’t assume your audience is the same as last year. 3️⃣ It's Time to Lead with Agility, Not Just Automation Lower show-up rates and smaller cart close days aren’t signs of failure—they're signals to show up earlier, sell with clarity, and build trust over time. Strategic pivots (like offering payment plans sooner or trying Pinterest ads) can turn dips into breakthroughs. RESOURCES MENTIONED IN THIS EPISODE: Join Jenna's free Pinterest masterclass, "Create Once, Traffic for Months: My 1-Hr Pinterest Strategy to 120X Your Content's Life" - you don't want to miss it! Click here for details. [https://www.amyporterfield.com/pinterest] Try BombBomb for Personalized Video Outreach — bombbomb.com [https://www.bombbomb.com] Check out payment plan options — afterpay.com [https://www.afterpay.com] and klarna.com [https://www.klarna.com] MORE FROM ME Follow me on Instagram @amyporterfield [https://www.instagram.com/amyporterfield/] SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts [https://podcasts.apple.com/us/podcast/the-amy-porterfield-show/id594703545]! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

I’m Retiring My Old Podcast Newsletter – And Here’s Why. After 10+ years of writing weekly episode recaps, it started feeling like a chore… and if I wasn’t loving it, I know you weren’t either. In this bonus episode, I’m sharing what’s replacing it: a fresh, personal newsletter that feels like a note from a friend. Think behind-the-scenes stories, lessons I’m learning in real-time, and juicy convos from group chats and Slack threads. If you’re craving more connection, realness, and insight into what’s actually working in online business, this newsletter is for you. RESOURCES MENTIONED IN THIS EPISODE: Sign up for my newsletter - amyporterfield.com/newsletter [https://www.amyporterfield.com/newsletter]  Catch up on Episode 1 - What No One Tells You About Chasing Your First Million [https://www.amyporterfield.com/show-notes/1/]  Catch up on Episode 8 - How to Write Subject Lines That People Actually Notice with Jay Schwedlson  [https://www.amyporterfield.com/show-notes/8/] MORE FROM ME Follow me on Instagram @amyporterfield [https://www.instagram.com/amyporterfield/] SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts [https://podcasts.apple.com/us/podcast/the-amy-porterfield-show/id594703545]! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Your Emails Deserve More Opens, Clicks, and Sales—Here’s How to Get Them AI is making us feel less and less connected with brands, but personal newsletters are changing the game. With a 48% higher open rate and 30% more click-throughs than traditional brand emails, personal newsletters are becoming the ultimate way to break through the noise and build trust with your subscribers. Email marketing expert Jay Schwedelson joins me to share step-by-step how you can implement unconventional and super impactful strategies to revitalize your email marketing efforts. You'll discover what makes a newsletter truly personal, the must-have elements for success, and email growth strategies that actually work right now. If your open rates have plateaued, your click-throughs aren't what they used to be, or you're just tired of putting hours into emails that don't convert, this episode delivers the exact framework you need. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ People Connect With People—Not Faceless Brands – When your audience sees a real person in their inbox instead of a company name, they're much more likely to open and engage. Jay reveals how to strategically use your "from" name as an extension of your subject line and why this one small change can transform your results immediately. 2️⃣ Why Landing In The Promo Tab Is Actually A Good Thing – This common fixation is likely distracting you from what really matters for email deliverability. Instead, learn what's actually causing your open rate issues and the simple validation process that can dramatically improve performance. 3️⃣ Make Your Emails Feel Like a Personal Experience, Not a Transaction – The most effective newsletters blend authentic storytelling with strategic marketing. Jay shares practical tips (like adding reading time estimates to links) that can instantly boost click-through rates. Plus, discover how to resurface your best content to non-openers with a specific subject line formula that captures attention and drives results.  RESOURCES MENTIONED IN THIS EPISODE: Test out your subject line with Jay’s free subject line rating tool: subjectline.com [https://subjectline.com/]  Join us (and Andy Cohen!) at Eventastic in June: eventastic.com [https://www.eventastic.com/]  Sign up for the largest online email marketing conference: guruconference.com [https://guruconference.com/]   Subscribe to Jay’s podcast, Do This, Not That: jayschwedelson.com/podcast [https://jayschwedelson.com/podcast/]  Learn more about Jay’s agency, Outcome Media: outcomemedia.com [https://outcomemedia.com/]  Clean up your subscriber list with ZeroBounce: zerobounce.net [https://www.zerobounce.net/]  MORE FROM ME Follow me on Instagram @amyporterfield [https://www.instagram.com/amyporterfield/] SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts [https://podcasts.apple.com/us/podcast/the-amy-porterfield-show/id594703545]! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!