Overruled with Scott Vicknair

The Truth About Legal Marketing Today with Cassidy Lewis

44 min · 16 de abr de 2026
Portada del episodio The Truth About Legal Marketing Today with Cassidy Lewis

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Send us Fan Mail [https://www.buzzsprout.com/2149016/fan_mail/new] In this episode, David sits down with legal marketing leader Cassidy Lewis to explore what’s actually working in today’s fast-changing marketing landscape. From SEO shifts and brand strategy to client experience and referral growth, this conversation challenges outdated thinking and highlights what truly drives results. You’ll hear practical insights on building a sustainable pipeline, reducing reliance on digital platforms, and creating memorable client journeys. Here’s what we discuss in this episode: 📊 SEO is shifting toward user-first, not algorithm-first 🔁 Referrals and database marketing drive real growth 🧠 Marketing success comes from understanding human behavior 🎯 Brand strategy works best as long-term exposure, not quick wins 🎁 Client experience details create lasting loyalty Resources for this episode: Learn more about Cassidy: https://cooperhurley.com/our-staff/cassidy-lewis/ [https://cooperhurley.com/our-staff/cassidy-lewis/] LinkedIn: https://www.linkedin.com/in/cassidythemarketer/ [https://www.linkedin.com/in/cassidythemarketer/] The CMO Academy: https://thecmoacademy.com/ [https://thecmoacademy.com/] Cooper Hurley Injury Lawyers: https://cooperhurley.com/ [https://cooperhurley.com/] Injured? Begin the process here:  Scott Vicknair Injury Lawyers: https://www.scottvicknair.com/ [https://www.scottvicknair.com/] Car Accident Lawyer: https://www.scottvicknair.com/new-orleans/car-accident-lawyer/ [https://www.scottvicknair.com/new-orleans/car-accident-lawyer/]  Truck Accident Lawyer: https://www.scottvicknair.com/new-orleans/truck-accident-lawyer/ [https://www.scottvicknair.com/new-orleans/truck-accident-lawyer/]  Motorcycle Accident Lawyer: https://www.scottvicknair.com/new-orleans/motorcycle-accident-lawyer/ [https://www.scottvicknair.com/new-orleans/motorcycle-accident-lawyer/]  Probate, Succession and Estate Legal Needs? Visit Scott Law Group – Estate Counsel: https://www.louisianasuccessionattorney.com/ [https://www.louisianasuccessionattorney.com/] More Resources Subscribe to the Podcast on YouTube: https://www.youtube.com/@scottvicknairlaw?sub_confirmation=1 [https://www.youtube.com/@scottvicknairlaw?sub_confirmation=1]

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104 episodios

episode New Orleans Headlines: Federal Courthouse Meltdown & Jailbreak Reunion artwork

New Orleans Headlines: Federal Courthouse Meltdown & Jailbreak Reunion

Send us Fan Mail [https://www.buzzsprout.com/2149016/fan_mail/new] Sometimes the news in New Orleans feels stranger than fiction. In this episode, David and Brad discuss two stories that captured headlines across Louisiana and beyond. First, they examine the bizarre incident at the Hale Boggs Federal Building, where a man barricaded himself inside and began throwing furniture and debris onto Poydras Street below.  Then, they revisit the Orleans Justice Center jailbreak saga, including the criminal indictment of former Sheriff Susan Hutson and the surprising return of several escaped inmates to the very jail they escaped from. Along the way, the conversation explores public safety, mental health, government accountability, and why some stories seem uniquely New Orleans. Here’s what we discuss in this episode: 🏛️ Federal Incident: Chaos at the Hale Boggs Building 🧠 Mental Health: Questions raised by the public response 🔑 Jailbreak Fallout: The continuing Orleans Parish saga 🚔 Returning Escapees: Inmates transferred back to Orleans ⚖️ Sheriff Indictment: Accountability and criminal allegations 📰 What's Next: Future developments to watch Injured? Begin the process here:  Scott Vicknair Injury Lawyers: https://www.scottvicknair.com/ [https://www.scottvicknair.com/] Car Accident Lawyer: https://www.scottvicknair.com/new-orleans/car-accident-lawyer/ [https://www.scottvicknair.com/new-orleans/car-accident-lawyer/]  Truck Accident Lawyer: https://www.scottvicknair.com/new-orleans/truck-accident-lawyer/ [https://www.scottvicknair.com/new-orleans/truck-accident-lawyer/]  Motorcycle Accident Lawyer: https://www.scottvicknair.com/new-orleans/motorcycle-accident-lawyer/ [https://www.scottvicknair.com/new-orleans/motorcycle-accident-lawyer/]  Probate, Succession and Estate Legal Needs? Visit Scott Law Group – Estate Counsel: https://www.louisianasuccessionattorney.com/ [https://www.louisianasuccessionattorney.com/] More Resources Subscribe to the Podcast on YouTube: https://www.youtube.com/@scottvicknairlaw?sub_confirmation=1 [https://www.youtube.com/@scottvicknairlaw?sub_confirmation=1]

18 de jun de 202620 min
episode From Ireland to the NFL: Saints Kicker Charlie Smyth's Incredible Journey artwork

From Ireland to the NFL: Saints Kicker Charlie Smyth's Incredible Journey

Send us Fan Mail [https://www.buzzsprout.com/2149016/fan_mail/new] What does it take to go from a small village in Northern Ireland to becoming the starting kicker for the New Orleans Saints? For Charlie Smyth, the answer includes years of dedication, an obsession with mastering his craft, and the courage to pursue an opportunity most people would consider impossible.  In this episode of the Overruled Podcast, David Vicknair sits down with the Saints kicker to discuss his remarkable journey from Gaelic football to the NFL. Charlie shares stories about growing up in Mayobridge, discovering American football, navigating the NFL International Player Pathway Program, earning his spot with the Saints, and embracing life in New Orleans. Along the way, he offers valuable lessons about discipline, preparation, process-driven thinking, and what it means to bet on yourself. Here’s what we discuss in this episode: 🏈 Charlie went from never kicking an NFL football to becoming the Saints' starting kicker in less than two years. 🇮🇪 His Gaelic football background helped develop the leg strength and discipline that translated to the NFL. 🧠 Success comes from focusing on the process, not obsessing over outcomes. 🎯 Elite performers often share a common trait: mastering the fundamentals repeatedly. ⚜️ New Orleans has become a second home thanks to its passionate football culture and strong sense of community. Injured? Begin the process here:  Scott Vicknair Injury Lawyers: https://www.scottvicknair.com/ [https://www.scottvicknair.com/] Car Accident Lawyer: https://www.scottvicknair.com/new-orleans/car-accident-lawyer/ [https://www.scottvicknair.com/new-orleans/car-accident-lawyer/]  Truck Accident Lawyer: https://www.scottvicknair.com/new-orleans/truck-accident-lawyer/ [https://www.scottvicknair.com/new-orleans/truck-accident-lawyer/]  Motorcycle Accident Lawyer: https://www.scottvicknair.com/new-orleans/motorcycle-accident-lawyer/ [https://www.scottvicknair.com/new-orleans/motorcycle-accident-lawyer/]  Probate, Succession and Estate Legal Needs? Visit Scott Law Group – Estate Counsel: https://www.louisianasuccessionattorney.com/ [https://www.louisianasuccessionattorney.com/] More Resources Subscribe to the Podcast on YouTube: https://www.youtube.com/@scottvicknairlaw?sub_confirmation=1 [https://www.youtube.com/@scottvicknairlaw?sub_confirmation=1]

11 de jun de 202645 min
episode NOLA Food Scene, Content Creation & Leadership with Dr. Nicole Caridad Ralston artwork

NOLA Food Scene, Content Creation & Leadership with Dr. Nicole Caridad Ralston

Send us Fan Mail [https://www.buzzsprout.com/2149016/fan_mail/new] Dr. Nicole Caridad Ralston wears a lot of hats- mom, leadership consultant, professor, and content creator- and is a well-known voice in New Orleans food culture. In this episode, Nicole shares how she built a following around storytelling and community, what people misunderstand about leadership and management, and how she balances content creation with a full-time professional career. You’ll also hear about her favorite New Orleans restaurants and the importance of building relationships both online and in real life. Here’s what we discuss in this episode: 📱 Content Creation: Building community through storytelling ⏰ Time Management: Calendars and boundaries are essential 🍽️ New Orleans Food: Restaurants create community connections 🧠 Leadership Skills: Emotional intelligence matters deeply 👥 Managing People: Leadership requires relationship-building ✈️ Creative Balance: Integrating work, travel, and family life Keep up with Dr. Nicole: Eaten Path NOLA Instagram: https://www.instagram.com/eatenpathnola/?hl=en [https://www.instagram.com/eatenpathnola/?hl=en]  Personal Instagram: https://www.instagram.com/dr.nicolecaridad/ [https://www.instagram.com/dr.nicolecaridad/] Toodie and Roodie: The Foodies: https://www.amazon.com/Toodie-Roodie-Nicole-Caridad-Ralston/dp/B0FJ1Z14LL [https://www.amazon.com/Toodie-Roodie-Nicole-Caridad-Ralston/dp/B0FJ1Z14LL] Toodie and Roodie Instagram: https://www.instagram.com/toodieandroodie/ [https://www.instagram.com/toodieandroodie/] Caridad Consulting: https://www.caridadconsulting.com [https://www.caridadconsulting.com] Injured? Begin the process here:  Scott Vicknair Injury Lawyers: https://www.scottvicknair.com/ [https://www.scottvicknair.com/] Car Accident Lawyer: https://www.scottvicknair.com/new-orleans/car-accident-lawyer/ [https://www.scottvicknair.com/new-orleans/car-accident-lawyer/]  Truck Accident Lawyer: https://www.scottvicknair.com/new-orleans/truck-accident-lawyer/ [https://www.scottvicknair.com/new-orleans/truck-accident-lawyer/]  Motorcycle Accident Lawyer: https://www.scottvicknair.com/new-orleans/motorcycle-accident-lawyer/ [https://www.scottvicknair.com/new-orleans/motorcycle-accident-lawyer/]  Probate, Succession and Estate Legal Needs? Visit Scott Law Group – Estate Counsel: https://www.louisianasuccessionattorney.com/ [https://www.louisianasuccessionattorney.com/] More Resources Subscribe to the Podcast on YouTube: https://www.youtube.com/@scottvicknairlaw?sub_confirmation=1 [https://www.youtube.com/@scottvicknairlaw?sub_confirmation=1]

28 de may de 202628 min
episode Building an Abundance-Minded Law Firm with Ben Glass artwork

Building an Abundance-Minded Law Firm with Ben Glass

Send us Fan Mail [https://www.buzzsprout.com/2149016/fan_mail/new] Most lawyers were taught how to practice law, but not how to build a business or a life they actually enjoy. In this episode, David sits down with legal marketing pioneer Ben Glass, who shares lessons from more than four decades in practice. They discuss mindset, business ownership, abundance versus scarcity, helping others, and why the best law firms are intentionally designed around the lives their owners want to live.  Here’s what we discuss in this episode: 💼 Law Firms Are Businesses Too: Business-focused thinking for lawyers 🧠 Mindset Requires Training: Growth comes from consistently working on perspective  🚪Get in Different “Rooms”: Find others who have already solved the problems you have 🌊 Abundance Beats Scarcity: Helping other lawyers can improve the profession and your own practice 🤖 AI Is Accelerating Everything: Technology helps lawyers spend more time on strategy and judgment Get in touch with Ben: Ben Glass Law: www.benglasslaw.com [http://www.benglasslaw.com] Great Legal Marketing: https://www.greatlegalmarketing.com [https://www.greatlegalmarketing.com] Meet with Ben: www.lunchwithben.com [http://www.lunchwithben.com] Download GLM Summit Notes: https://www.glmsummitnotes.com/ [https://www.glmsummitnotes.com/] Injured? Begin the process here:  Scott Vicknair Injury Lawyers: https://www.scottvicknair.com/ [https://www.scottvicknair.com/] Car Accident Lawyer: https://www.scottvicknair.com/new-orleans/car-accident-lawyer/ [https://www.scottvicknair.com/new-orleans/car-accident-lawyer/]  Truck Accident Lawyer: https://www.scottvicknair.com/new-orleans/truck-accident-lawyer/ [https://www.scottvicknair.com/new-orleans/truck-accident-lawyer/]  Motorcycle Accident Lawyer: https://www.scottvicknair.com/new-orleans/motorcycle-accident-lawyer/ [https://www.scottvicknair.com/new-orleans/motorcycle-accident-lawyer/]  Probate, Succession and Estate Legal Needs? Visit Scott Law Group – Estate Counsel: https://www.louisianasuccessionattorney.com/ [https://www.louisianasuccessionattorney.com/] More Resources Subscribe to the Podcast on YouTube: https://www.youtube.com/@scottvicknairlaw?sub_confirmation=1 [https://www.youtube.com/@scottvicknairlaw?sub_confirmation=1]

21 de may de 202643 min
episode 100th Episode with Martha Vicknair: Meet the Mom Behind the Ads artwork

100th Episode with Martha Vicknair: Meet the Mom Behind the Ads

Send us Fan Mail [https://www.buzzsprout.com/2149016/fan_mail/new] David and Brad mark their 100th episode with a very special guest: David’s mom, the retired teacher turned TV commercial star. Martha opens up about suddenly being recognized around town, her 33-year teaching career in Thibodaux, and how those experiences inspired the firm’s teacher awards and backpack giveaways. Don’t miss the family stories from the kitchen and the crowd-favorite chicken wings that bring everyone together.  Here’s what we discuss in this episode: 🎉 100 Episodes Strong: The milestone becomes a celebration of relationships and community 📺 Commercial Fame Is Real: Martha shares stories of getting recognized everywhere she goes 🍎 A Teacher’s Legacy: Decades in the classroom created lifelong impact far beyond school 🎒 Community Matters Deeply: Education projects and local involvement remain central to the firm 🍗 Family Ties Run Deep: Food, laughter, and shared stories bring the whole episode together Injured? Begin the process here:  Scott Vicknair Injury Lawyers: https://www.scottvicknair.com/ [https://www.scottvicknair.com/] Car Accident Lawyer: https://www.scottvicknair.com/new-orleans/car-accident-lawyer/ [https://www.scottvicknair.com/new-orleans/car-accident-lawyer/]  Truck Accident Lawyer: https://www.scottvicknair.com/new-orleans/truck-accident-lawyer/ [https://www.scottvicknair.com/new-orleans/truck-accident-lawyer/]  Motorcycle Accident Lawyer: https://www.scottvicknair.com/new-orleans/motorcycle-accident-lawyer/ [https://www.scottvicknair.com/new-orleans/motorcycle-accident-lawyer/]  Probate, Succession and Estate Legal Needs? Visit Scott Law Group – Estate Counsel: https://www.louisianasuccessionattorney.com/ [https://www.louisianasuccessionattorney.com/] More Resources Subscribe to the Podcast on YouTube: https://www.youtube.com/@scottvicknairlaw?sub_confirmation=1 [https://www.youtube.com/@scottvicknairlaw?sub_confirmation=1]

14 de may de 202614 min