Paris Talks Marketing

This week we sit down with Serial Entrepreneur Peep Laja of  Wynter, CXL, and Speero. We discuss his three ventures and how his latest business Wynter.com is building demand. We also talk about the importance of luck and timing in a success of a business and where Peep's podcast How to Win is going next.

This week we sit down with Canberk Beker, Head of Growth at Deepcrawl to discuss how URL-based marketing helped them 2x their pipeline in 2 months and move prospects through the funnel 2x faster. We also discuss how Deepcrawl strategy is to market not only to SEOs but to Developers, general Marketeers, and even Product Managers.

This week we sit down with Paul Singh, Co-founder & Chief Strategy Officer @ Bump Health and Active Angel Investor @ Results Junkies. Paul shares how he makes investment decisions into 200 businesses per year, the invisible rules of the investment game, and why getting investment isn't the only path for startups.

We discuss how Spruce.com delivers a great offline experience while balancing supply (service providers) and demand (lifestyle services requestors) while growing its user base through offline channels.

We discuss why SaaS companies need to move beyond the old-school approach to a marketing organization and what that means for how we bucket our marketing efforts, compensate/bonus our teams, and leverage FPD to understand the customer experience.