People Analytics World Podcast
Synthetic workforce data is reshaping how HR leaders approach change management. In this episode, HubSpot’s Matthew Corritore explains how his team uses predictive analytics to anticipate employee reactions to new policies – and why this matters for leaders navigating complex transformations. Matthew shares how his People Analytics team developed a change management tool powered by synthetic data, what lessons they learnt in rolling it out, and how it’s evolving into a full end-to-end platform. The conversation covers: – Anticipating workforce reactions with synthetic data – Applying predictive analytics to HR policy rollouts – Designing tools that augment, not replace, change leaders – Building responsibly with privacy and bias in mind – Creating an end-to-end AI-powered change management platform – Lessons from HubSpot’s agile development approach 00:00 – Introduction and guest background 01:33 – Why HR should explore synthetic workforce data 03:12 – Predictive analytics explained in plain terms 05:33 – Data privacy and responsible use 09:16 – Building the workforce twin at HubSpot 11:45 – Case study: job levelling rollout 13:35 – Inside the chatbot tool (V1) 16:49 – Data selection and employee reactions 19:56 – Adoption and augmentation, not replacement 21:38 – Towards a full end-to-end change management platform (V2) 24:46 – Handling complex rollouts and stakeholder mapping 27:12 – Segmentation of employees and leaders 29:12 – Addressing bias, fairness and regional differences 31:18 – Balancing simulation with employee voice 33:56 – Starting small and building responsibly 35:35 – HubSpot’s internal AI agent platform 37:15 – Reception among leadership and HR teams 39:50 – Extending to other HR use cases 40:43 – Lessons learnt: focus on solving real problems 43:11 – Future uses of synthetic data in HR 44:52 – Key surprises and closing reflections Guest: Matthew Corritore – Senior Manager, People Data Science, HubSpot Resources & links: People Analytics World 2025 New York – pawld.com/nyc People Analytics World (PAWorld) meets every April in London, and every October in New York City, as well as at smaller events in Singapore, Zurich, Dallas, Toronto, and more to be announced. Join a global community of professionals and leaders in data-driven HR, people analytics, workforce planning, AI and technology, and people strategy. Learn more about PAWorld events and community at peopleanalyticsworld.com [https://peopleanalyticsworld.com] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.
11 episodios
Comentarios
0Sé la primera persona en comentar
¡Regístrate ahora y únete a la comunidad de People Analytics World Podcast!