Persuasion by the Pint

438: Trolling Flat-Earthers, Interactive Billboards & the Battle for Your Attention

1 h 17 min · 3 de jul de 2026
Portada del episodio 438: Trolling Flat-Earthers, Interactive Billboards & the Battle for Your Attention

Descripción

On this episode, David Dutton joins us as we cover a random flight of topics. We’ll be discussing a new report on The Rise of the Apex Consumer [https://iterable.com/blog/2026-customer-engagement-the-rise-of-the-apex-consumer/] – showing today’s consumers don’t just engage with marketing; they dissect it, exploit it, and discard whatever doesn’t serve them. We’ll also cover some other topics like Columbia Sportswear’s “Expedition Impossible” [https://www.adsoftheworld.com/campaigns/expedition-impossible-3b269c5e-9e9f-4249-8c74-8d1353d40f97]– a viral marketing campaign that offers to give away the company to anyone who could prove the Earth is flat. You might be surprised at the results.  The post 438: Trolling Flat-Earthers, Interactive Billboards & the Battle for Your Attention [http://persuasionbythepint.com/438-trolling-flat-earthers-interactive-billboards-the-battle-for-your-attention/] first appeared on Persuasion by the Pint [http://persuasionbythepint.com].

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