430: The 7 Truths Every Writer Needs to Hear – Interview with Writer and Filmmaker Clay Stafford

434: The Ted Lasso Playbook: Unexpected Lessons in Marketing and Persuasion

On this episode, Lucy Broadbent joins us. She is the author of What Would Ted Lasso Do?: How Ted’s Positive Approach Can Help You [https://amzn.to/4nZto95]. [https://persuasionbythepint.com/wp-content/uploads/2026/05/Ted-Lasso-Book.jpg] Lucy is a journalist, author, and contributor to The Los Angeles Times, The London Times, The Sunday Times, The Telegraph, The Daily Mail, Marie Claire (US, UK, Australian editions), Cosmopolitan, and Glamour. You can learn more about her book at https://www.lucybroadbent.net [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbDVPa09ucEtQRTN5Ti1Uczk0VzE3WDRWZ0dzd3xBQ3Jtc0ttM2JWelpCbnhkdkRkU0dQckl2b21fV1RZZWRZaFNCTEtORjFmZjZPZkRFQldfa3ZFX19QU0gzdXkxdnRaR2tXMkJqb0pYNlVtZVRhWnV0ZGZXclVJQTU0cC1vMHRQNFgwamw3OXo2QTluM1I1QjRVaw&q=https%3A%2F%2Fwww.lucybroadbent.net%2F&v=d3URrK3Q2os]. The post 434: The Ted Lasso Playbook: Unexpected Lessons in Marketing and Persuasion [http://persuasionbythepint.com/434-the-ted-lasso-playbook-unexpected-lessons-in-marketing-and-persuasion/] first appeared on Persuasion by the Pint [http://persuasionbythepint.com].

433: What Neuroscience Reveals About the Most Persuasive Messages

On this episode, Frank Niles joins the show. He is a psychologist and executive coach, who helps his clients deliver compelling messages that cause people to act. He is frequently quoted or featured in the media, having appeared in Fast Company, CNN, Inc, US News & World Report, and National Public Radio. His framework is called the A.W.E Method, and we’ll be breaking it down on the show. You can learn more about his work at https://frankniles.com [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0EwTzVPLVdyRFNycS1CNkRqdVctd2xoZEdaQXxBQ3Jtc0tranNCa0stTHhvNWl1b3R3WjlsbzB5TXhfakRYLW5USVVmUHpLaFI3amRMcllZd1hCbzBhYWl5eFZ0U2ZfNURYRExFZGpwM1B6S0YxTDlZd1puRE1qNHVRcHVDblZyTGIwSFdwY2poM19zdksyV19lOA&q=https%3A%2F%2Ffrankniles.com%2F&v=mrxlhNveFzs]. The post 433: What Neuroscience Reveals About the Most Persuasive Messages [http://persuasionbythepint.com/433-what-neuroscience-reveals-about-the-most-persuasive-messages/] first appeared on Persuasion by the Pint [http://persuasionbythepint.com].

432: He Turned Juan Valdez Into One of the Most Iconic Brand Characters: Interview with Carlos Tribino

On this episode, we welcome Carlos Tribino [https://www.themachine.biz/our-team/] to the show. Carlos is CEO of The Machine [https://www.themachine.biz/], a company that builds influential brands with emotional connections. Carlos’s claim to fame is turning Juan Valdez into one of Fast Company’s 10 most iconic brand characters in history. Some of the brands he helped are Ferrari, Giorgio Armani, MTV, Guinness, WebMD, GiftCards.com, Walt Disney, and Chivas Regal, to name a few. You can learn more about their company at https://www.themachine.biz [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbEhMYmlhb2tXUEllZHR3bUxxYW5QdEw2ejRtZ3xBQ3Jtc0trVXZRZzRpNC1uQXZXQ1EyRlM3S2paVkE2WWd3LVRacExrazg2UXUyTUJ5SmhnVnExOXkySVF2VzFxb29sY2hxXzBtME5kWkRSbnFaWFIzVHNTQTh0d3ZUNUI1aVE2bTNZeHlkckFHUnE0YTNzazNuaw&q=https%3A%2F%2Fwww.themachine.biz%2F&v=0iREIC1tccs]. The post 432: He Turned Juan Valdez Into One of the Most Iconic Brand Characters: Interview with Carlos Tribino [http://persuasionbythepint.com/432-he-turned-juan-valdez-into-one-of-the-most-iconic-brand-characters-interview-with-carlos-tribino/] first appeared on Persuasion by the Pint [http://persuasionbythepint.com].

431: Persuasion Flight: McDonald’s Disaster, RedBull Guerilla Marketing, Cold Caking, KitKat Heist & More

In this episode, we cover a flight of persuasion topics. These include: 1. McDonald’s Disaster (CEO Big Arch Burger Video) 2. French Fry Cookies (Repackaging) 3. Cold Caking 4. Lowering the Lights Makes You Spend More (Bars and Restaurants) 5. The KitKat Heist 6. Red Bull Guerilla Marketing  7. Pinterest’s “Best Thing Online Is a Reason to Get Offline” You can access the show notes with links at https://docs.google.com/document/u/0/… [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbC1IWThyci1oRkR3MzA2UzUyUDF1dTFXSzRLd3xBQ3Jtc0trRVQ5SmlqWkIySHNKVGZzNklOZnAtQUQ3RHRsTHFrY3I2S3A3MmNDM3ZpSk1RSVVMRTE5N1hqa0NhOWxweTMtLU5Dd3pwVzdNYVFTLVdhRVVWV3lDTmNNRGwzZTRRdmpYSUdTd2VRTHlvbDRrWEc5dw&q=https%3A%2F%2Fdocs.google.com%2Fdocument%2Fu%2F0%2Fd%2F1AU3kEOvYAA4qM77X_nF2dt9GHsG3LX87K-ZipYtNYDU%2Fmobilebasic%3Furp%3Dgmail_link&v=OSfmVYNjZvU] The post 431: Persuasion Flight: McDonald’s Disaster, RedBull Guerilla Marketing, Cold Caking, KitKat Heist & More [http://persuasionbythepint.com/431-persuasion-flight-mcdonalds-disaster-redbull-guerilla-marketing-cold-caking-kitkat-heist-more/] first appeared on Persuasion by the Pint [http://persuasionbythepint.com].

430: The 7 Truths Every Writer Needs to Hear – Interview with Writer and Filmmaker Clay Stafford

On this episode, Clay Stafford [https://claystafford.com/] joins the show. Clay has had an eclectic career as an author, filmmaker, story and creative consultant, actor, composer, educator, public speaker, and business leader. He has sold nearly four million copies of his works in over sixteen languages. [https://persuasionbythepint.com/wp-content/uploads/2026/04/Clay-Stafford-Storyteller-Educator-Visionary-scaled-1-1024x462.png] He is the founder and CEO of the annual Killer Nashville International Writers’ Conference [https://www.killernashville.com/], now in its 21st year, and a contributor to Writer’s Digest magazine with his monthly online column, “Killer Writer”. In addition, Clay is the founder of Killer Nashville University [https://killernashvilleuniversity.com/], a creative learning platform for writers. You can learn more about him at https://claystafford.com [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkFBeDE2bWlPVWFxdWFKakM3TkxvMVBaVkdGQXxBQ3Jtc0traldFT1JXVU1ncmdRdWRrb1ROVllFYlpNZVVNTEk3bENxcFctY2FaQkh6cDM0Y3FTYWIyRF9IbzFNOS1LVGdiNFUxMkIyRUlBLWJJZGdtS1F4NWxJRnhyNDkxZ3BERkVGOHZCbVRFYmduWHFCQV9idw&q=https%3A%2F%2Fclaystafford.com%2F&v=i4-XryiEsmI]. The post 430: The 7 Truths Every Writer Needs to Hear – Interview with Writer and Filmmaker Clay Stafford [http://persuasionbythepint.com/430-the-7-truths-every-writer-needs-to-hear-interview-with-writer-and-filmmakerclay-stafford/] first appeared on Persuasion by the Pint [http://persuasionbythepint.com].