Pioneers of Possibility
Next in the art series: the music industry. Kareem sits down with Mike Glaser, founder of Earth Program — a Brooklyn-based music distribution, publishing, and artist consulting company — and co-host of the Music to Industry podcast. Mike's path wound through Detroit rock bands and techno clubs, a classical piano degree, seven years teaching piano while dreaming of New York, and eventually a leap of faith that involved selling his car, loading a budget rental van, and moving into a 150 square foot apartment to figure it out. What followed was years of grinding through the city's studio world, learning that talent alone doesn't pay $2,000-a-month rent, and slowly building the network that became his career. Today Earth Program helps independent artists navigate a music landscape that has been turned completely upside down — one where 120,000 new songs are distributed every single day, a million monthly Spotify listeners earns an artist roughly $4,000, and AI deepfakes are flooding the system fast enough that a man in North Carolina just got arrested for scamming $8 million out of it. Listeners will also hear about: * How Detroit's industrial history shaped its techno scene — and why that sound still runs through everything Mike makes * The difference between a funnel and a pipeline, and why the death of the music industry gatekeeper has made breaking through harder, not easier * How Mike took Paul McCartney's son James from 1,000 monthly listeners to nearly 500,000 streams in three weeks using user-generated content and a song co-written with John Lennon * Why live performance is making a comeback — and why record labels now require it before taking an artist seriously * The playlist hack that can game Spotify's algorithm, and where the line is between clever and fraud * Why vinyl sales are surging and Japanese kids are buying cassette tapes again - Music catalog as an asset class — buying fractional rights like stocks and watching them appreciate * East Coast vs. West Coast: why New York is scrappier, more open, and still where Mike would tell any young musician to go He closes with advice to his younger self: say yes to New York sooner, keep learning, and don't be afraid to talk to anybody. In this industry, your network is your net worth — and the gatekeepers are mostly gone. Listen on Spotify: Subscribe on YouTube: https://www.youtube.com/@pioneersofpossibilitypod #MusicIndustry #IndependentMusic #MusicDistribution #EarthProgram #MikeGlaser #Brooklyn #DetroitMusic #MusicBusiness #SpotifyAlgorithm #IndieArtist #MusicProducer #AIMusic #MusicPublishing #NewMusicIndustry #PioneersOfPossibility This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit pioneerspod.substack.com [https://pioneerspod.substack.com?utm_medium=podcast&utm_campaign=CTA_1]
29 episodios
Comentarios
0Sé la primera persona en comentar
¡Regístrate ahora y únete a la comunidad de Pioneers of Possibility!