Localizing Podcast Monetization Across LATAM | Genuína Media

Why Owning Every Show Drives Quality, Consistency, and Profits | OGGN

What happens when a podcast network isn't just a loose collection of shows, but an operational system with complete ownership, direct host management, and monetization strategies that begin before a single episode is released? This conversation examines a distinctive “own everything, sell before launch” approach, offering a pragmatic look at why full control might create better sponsor relationships and higher margins. Mark LaCour draws on a decade-plus of experience building a podcast network from a single niche show into an international portfolio of 30+ in-house productions, the Oil and Gas Global Network, all within the oil and gas sector. Before starting his first podcast in 2011, he spent years in sales and technology, bringing a practical, industry-rooted perspective to every decision about network structure and growth. Listen For: 00:00 Exploring Podcast Networks 6:15 Finding the right podcast host 11:34 Starting the first podcast 20:07 Managing podcast sponsorships 25:10 Making money from conferences 29:31 AI and augmented reality threats 33:15 Blocking AI spiders on content 40:04 Leveraging loyal listeners for growth 42:03 Measuring podcast value beyond downloads 49:47 Future of Video Content Creation 1:00:52 Hire an editor to improve podcast 1:04:12 Staying Creative and Engaging Fans CONNECT WITH GUEST: MARK LACOUR, FOUNDER, OIL AND GAS GLOBAL NETWORK (OGGN) LinkedIn [https://www.linkedin.com/in/oil-and-gas-expert-speaker/] | Website [https://oggn.com/] | Podcast [https://oggn.com/ogtw/] | X [https://x.com/Mark_LaCour] Book rec: The 7 Habits of Highly Effective People Podcast rec: Marketing Over Coffee - https://pod.link/251299460 [https://pod.link/251299460] CONNECT WITH GREG WASSERMAN, HEAD OF RELATIONSHIPS FOR RSS.COM [http://RSS.COM] Website [https://www.linkedin.com/company/podcast-network-insights/about/] | LinkedIn [https://www.linkedin.com/in/gregwasserman/] Greg’s book rec: Return on Courage [https://amzn.to/4tIyOXZ] by Ryan Berman - https://amzn.to/4tIyOXZ [https://amzn.to/4tIyOXZ] Systems, Sponsors, and Partners: Hosted with RSS.com [http://RSS.com] Podcast Hosting [https://rss.com/?via=9f060f] Produced by Stories & Strategies [https://storiesandstrategies.ca/] Content Repurposed with Castmagic [https://get.castmagic.io/greg] Podcast Project Management with Northflow [https://app.northflow.io/sign-up?via=greg]

Why Most Networks Miss the Mark on Creator Experience | BE Podcast Network

What does it look like to build a podcast network revenue model that actually respects the diversity of its shows? Jethro Jones offers a candid view into how value, sponsorship, and compensation flow within a network, especially when not every show fits the sponsorship mold. His approach challenges common assumptions about monetization, showing what’s possible when incentives are designed to align with real operational and creative dynamics. As a former school administrator who moved from running a single education podcast to launching the BE Podcast Network with 30+ shows, Jethro Jones has seen firsthand what it takes to help podcasters grow, learn, and discover the hidden challenges of network operations. His hands-on approach to onboarding creators, refining support systems, and structuring the business side is shaped by experience in both education and podcasting. Listen For: 8:27 Starting a podcast for self-improvement 21:06 Coordinating podcast production details 24:05 Perception of podcast advertising 27:31 Making ad reads authentic 33:36 Exploring niche podcast opportunities 37:53 Joining the BE Podcast Network 48:08 Delegating tasks for efficiency 51:35 Finding your podcast community 59:00 Sampling content and leveraging SEO 1:01:04 Reflections on productivity and focus 1:06:25 Rethinking network value and content CONNECT WITH GUEST: JETHRO JONES, FOUNDER, BE PODCAST NETWORK LinkedIn [https://linkedin.com/in/jethrojones] | Website [https://bepodcastnetwork.com/] | Podcast [https://transformativeprincipal.org/] | X [https://x.com/jethrojones] Jethro’s book rec: The Courage to be Disliked - https://amzn.to/4cIqOPL [https://amzn.to/4cIqOPL] Jethro’s Podcast rec: Transformative Principal- https://pod.link/770942472 [https://pod.link/770942472] Jethro’s Podcast rec: Great Houses - https://pod.link/1885728664 [https://pod.link/1885728664] CONNECT WITH GREG WASSERMAN, HEAD OF RELATIONSHIPS FOR RSS.COM [http://RSS.COM] Website [https://www.linkedin.com/company/podcast-network-insights/about/] | LinkedIn [https://www.linkedin.com/in/gregwasserman/] Greg’s book rec: Return on Courage [https://amzn.to/4tIyOXZ] by Ryan Berman - https://amzn.to/4tIyOXZ [https://amzn.to/4tIyOXZ] Systems, Sponsors, and Partners: Hosted with RSS.com [http://RSS.com] Podcast Hosting [https://rss.com/?via=9f060f] Produced by Stories & Strategies [https://storiesandstrategies.ca/] Content Repurposed with Castmagic [https://get.castmagic.io/greg] Podcast Project Management with Northflow [https://app.northflow.io/sign-up?via=greg]

Protecting Small Podcasts: Networks for Indie Voices, Not Profit | Feminist Podcast Collective

What happens when a podcast network is built around support instead of scale? Becky Mollenkamp created the Feminist Podcast Collective in 2024 after growing frustrated with how often podcasting rewards visibility, monetization, and industry status over community, accessibility, and overlooked voices. Instead of waiting for traditional networks to create space for different creators, she built a membership-based network centered on collaboration, shared values, and long-term sustainability. From flexible membership dues based on financial circumstances to a values-alignment application process, Becky’s approach challenges many of the assumptions behind how podcast networks traditionally operate. The network has already grown to more than 50 member shows, prioritizing support and equity over aggressive growth or advertising pressure. The conversation explores what it takes to build a mission-driven podcast network, the tension between sustainability and monetization, and why Becky believes independent creators deserve communities designed around mutual support rather than competition. For podcasters questioning whether success must always be measured by downloads, ad revenue, or scale, Becky offers a very different vision for what a network can be. Listen For: 00:00 Membership Pricing and Values 09:38 Intersectional Feminism Goals 19:52 Promoting Member Shows 20:48 A Unique Podcast Model 30:13 Resource Library Overview 37:41 Managing a Community 43:33 Member Retention 51:20 Celebrity Fatigue in Podcasting 59:53 Balancing Growth and Sustainability CONNECT WITH GUEST: BECKY MOLLENKAMP, FEMINIST BUSINESS COACH LinkedIn [http://linkedin.com/in/beckymollenkamp] | Website [https://feministpodcasterscollective.com/] | Podcast [https://messyliberation.com/%20Messy%20Liberation] | Threads [https://www.threads.com/@beckymollenkamp/] Podcast rec: Off the Grid [https://pod.link/1610399726] Book rec: Liberate Your Business [https://www.amazon.com/dp/B0GMXK8967/] by Becky Mollenkamp CONNECT WITH GREG WASSERMAN, HEAD OF RELATIONSHIPS FOR RSS.COM [http://RSS.COM] Website [https://www.linkedin.com/company/podcast-network-insights/about/] | LinkedIn [https://www.linkedin.com/in/gregwasserman/] Greg’s book rec: Return on Courage [https://amzn.to/4tIyOXZ] by Ryan Berman Systems, Sponsors, and Partners: Hosted with RSS.com [http://RSS.com] Podcast Hosting [https://rss.com/?via=9f060f] Produced by Stories & Strategies [https://storiesandstrategies.ca/] Content Repurposed with Castmagic [https://get.castmagic.io/greg] Podcast Project Management with Northflow [https://app.northflow.io/sign-up?via=greg]

What Makes the C-Suite Network Paid Entry Unique | C Suite Network

What happens when the lines between television, radio, and digital content start to blur? And what does that mean for today’s podcast networks? Jeffrey Hayzlett shares a perspective shaped by decades at the intersection of traditional media and the modern, distributed podcast ecosystem. From how networks think about distribution and format to the business goals that drive long-term success, this discussion explores the real operational challenges and opportunities facing media companies today. Jeffrey’s career spans from corporate marketing leadership, including serving as CMO of Kodak, to launching early podcast initiatives at CBS, producing business television, and now leading C-Suite Network, a podcast network and company with hundreds of shows, with the goal of being in the thousands. His approach blends hands-on production experience with a sharp understanding of how platforms, sponsorships, and communities come together to build scalable, lasting networks. Listen For: 5:36 Starting C-Suite TV Online 7:44 Network for Business Leaders 9:53 Using Podcasts to Grow Business 14:51 Changes in Audio and Video Tech 16:37 Content Timing for Streaming and Broadcast 25:48 Importance of Context in Content 28:04 Diversifying Content Distribution 32:37 Building a Content Creator Community 35:05 Serving the Elite Business Community 37:45 Monetization in TV Network Deals 41:29 Turning Interviews Into Content 44:24 Joining the C-Suite Network 53:28 The Future of New Media CONNECT WITH GUEST: JEFFREY HAYZLETT, CHAIRMAN AND FOUNDER OF C-SUITE NETWORK Website [https://c-suitenetwork.com/] | LinkedIn [https://www.linkedin.com/in/hayzlett/%20] Book rec: How to Win Friends and Influence People by Dale Carnegie - https://amzn.to/4vZWx81 [https://amzn.to/4vZWx81] Book rec: The Greatest Salesman in the World by Og Mandino - https://amzn.to/4cYh6bU [https://amzn.to/4cYh6bU] Podcast rec: This Week in Startups — Host: Jason Calacanis - https://pod.link/315114957 [https://pod.link/315114957] CONNECT WITH GREG WASSERMAN, HEAD OF RELATIONSHIPS FOR RSS.COM [http://RSS.COM] Website [https://www.linkedin.com/company/podcast-network-insights/about/] | LinkedIn [https://www.linkedin.com/in/gregwasserman/] Greg’s book rec: Return on Courage [https://amzn.to/4tIyOXZ] by Ryan Berman Systems, Sponsors, and Partners: Hosted with RSS.com [http://RSS.com] Podcast Hosting [https://rss.com/?via=9f060f] Produced by Stories & Strategies [https://storiesandstrategies.ca/] Content Repurposed with Castmagic [https://get.castmagic.io/greg] Podcast Project Management with Northflow [https://app.northflow.io/sign-up?via=greg]

Localizing Podcast Monetization Across LATAM | Genuína Media

What happens when the definition of “podcast network” changes depending on geography, and the rules of the game are nothing like what you expect from US podcasting? That’s the world David Roemer operates in, where running a podcast network in Latin America means being both an aggregator and an ad agency, adapting to a landscape with fewer advertisers, distinct cultural expectations, and major platform differences. This episode examines what it really takes to build, sustain, and grow a podcast network in an emerging market where ad dollars remain scarce, and creators still face an uphill path to monetization. As co-founder of Genuína Media, David Roemer has been at the forefront of Latin America’s podcast network scene for over five years. His background as a corporate lawyer fueled the pivot into podcasting, first with a homegrown show that broke through in Mexico, then evolving into managing a network of over 230 podcasts stretching from Mexico to Brazil and Spain. With deep ties to creators, platforms, and advertisers, David brings a clear-eyed, hands-on perspective to building a podcast network with limited resources and plenty of unknowns. Listen For: 02:47 What "podcast network" means in Latin America 04:25 From lawyer to podcaster to network founder 17:47 The honest case for joining or not joining 23:17 Why brands are the client, not podcasters 32:57 Why video is now non-negotiable 35:21 Spotify premium and the baked-in ad shift 42:39 How attribution and conversion actually work in LATAM CONNECT WITH GUEST: DAVID ROEMER GONZALEZ, CO-FOUNDER AND CEO OF GENUINA MEDIA LinkedIn [https://www.linkedin.com/in/david-roemer-gonzalez/] | Website [https://www.genuinamedia.com/] David's Podcast rec: Relatos Nieros [https://pod.link/1633509166] David's Book recs: The Palace of Dreams [https://www.amazon.ca/Palace-Dreams-Ismail-Kadare/dp/0099518279] - Ismail Kadare CONNECT WITH GREG WASSERMAN, HEAD OF RELATIONSHIPS FOR RSS.COM [http://RSS.COM] Website [https://rss.com/] | LinkedIn [https://www.linkedin.com/in/gregwasserman/] Greg’s book rec: Return on Courage [https://amzn.to/4tIyOXZ] by Ryan Berman Systems, Sponsors, and Partners: Hosted with RSS.com [http://RSS.com] Podcast Hosting [https://rss.com/?via=9f060f] Produced by Stories & Strategies [https://storiesandstrategies.ca/] Content Repurposed with Castmagic [https://get.castmagic.io/greg] Podcast Project Management with Northflow [https://app.northflow.io/sign-up?via=greg]