Podcast Network Insights: Understanding the Business of Podcast "Networks"
What happens when a podcast network is built around support instead of scale? Becky Mollenkamp created the Feminist Podcast Collective in 2024 after growing frustrated with how often podcasting rewards visibility, monetization, and industry status over community, accessibility, and overlooked voices. Instead of waiting for traditional networks to create space for different creators, she built a membership-based network centered on collaboration, shared values, and long-term sustainability. From flexible membership dues based on financial circumstances to a values-alignment application process, Becky’s approach challenges many of the assumptions behind how podcast networks traditionally operate. The network has already grown to more than 50 member shows, prioritizing support and equity over aggressive growth or advertising pressure. The conversation explores what it takes to build a mission-driven podcast network, the tension between sustainability and monetization, and why Becky believes independent creators deserve communities designed around mutual support rather than competition. For podcasters questioning whether success must always be measured by downloads, ad revenue, or scale, Becky offers a very different vision for what a network can be. Listen For: 00:00 Membership Pricing and Values 09:38 Intersectional Feminism Goals 19:52 Promoting Member Shows 20:48 A Unique Podcast Model 30:13 Resource Library Overview 37:41 Managing a Community 43:33 Member Retention 51:20 Celebrity Fatigue in Podcasting 59:53 Balancing Growth and Sustainability CONNECT WITH GUEST: BECKY MOLLENKAMP, FEMINIST BUSINESS COACH LinkedIn [http://linkedin.com/in/beckymollenkamp] | Website [https://feministpodcasterscollective.com/] | Podcast [https://messyliberation.com/%20Messy%20Liberation] | Threads [https://www.threads.com/@beckymollenkamp/] Podcast rec: Off the Grid [https://pod.link/1610399726] Book rec: Liberate Your Business [https://www.amazon.com/dp/B0GMXK8967/] by Becky Mollenkamp CONNECT WITH GREG WASSERMAN, HEAD OF RELATIONSHIPS FOR RSS.COM [http://RSS.COM] Website [https://www.linkedin.com/company/podcast-network-insights/about/] | LinkedIn [https://www.linkedin.com/in/gregwasserman/] Greg’s book rec: Return on Courage [https://amzn.to/4tIyOXZ] by Ryan Berman Systems, Sponsors, and Partners: Hosted with RSS.com [http://RSS.com] Podcast Hosting [https://rss.com/?via=9f060f] Produced by Stories & Strategies [https://storiesandstrategies.ca/] Content Repurposed with Castmagic [https://get.castmagic.io/greg] Podcast Project Management with Northflow [https://app.northflow.io/sign-up?via=greg]
13 episodios
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