"I Should Start Marketing When I Need Clients”

“Therapists Shouldn't Be Influencers”

In this episode, Kristie is joined by Michael Fulwiler, a marketing professional with 15+ years of experience in mental health. They unpack the intersection between clinical practice, digital marketing and the influencer economy. Kristie and Michael explain how being an influencer won’t bring you more business and why it might actually go against practice ethical boundaries. Some takeaways: * Finding the boundary between personal branding and the influencer economy * The need for practitioners to have strict ethical boundaries * How client confidentiality and informed consent play a role in the online presence of mental health professionals * How to successfully and ethically manage brand partnerships and content creation to build trust Connect with Michael: * Website [https://michaelfulwiler.com/] * Instagram [https://www.instagram.com/michaelfulwiler/] * LinkedIn [https://www.linkedin.com/in/michaelfulwiler/] If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it! *Watch full episodes on Youtube [https://www.youtube.com/@kristieplantinga]. *Connect with Kristie on Instagram [https://www.instagram.com/kristie_placedigital/]. *Brought to you by Place Digital [https://www.therapieseo.com/]. *Produced by PodVision.

"I Need A New Website"

In this episode, Kristie unpacks the myth that a website redesign is the answer to your lack of client inquiries. She explains how the real issue isn’t as straightforward as your branding, and it may be a matter of exposure—not design. Some takeaways: * How to know when it’s the right time for a website redesign * What clients actually value: from logistics to availability * Why prioritizing an investment in marketing is a practical strategy * Strategies for driving consistent visibility to your website If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it! *Watch full episodes on YouTube [https://www.youtube.com/@kristieplantinga]. *Connect with Kristie on Instagram [https://www.instagram.com/kristie_placedigital/]. *Brought to you by Place Digital [https://www.therapieseo.com/]. *Produced by PodVision.

"Everyone is Using ChatGPT To Find a Therapist”

In this episode, Kristie unpacks the marketing hype and scare tactics behind the misconception of AI’s share of the search market. She explains how Google searches outnumber AI and tools like ChatGPT account for a small fraction of the market. Some takeaways: * The best strategies for future-proofing your practice’s marketing. * Why high-quality SEO and building authority should be top of mind. * How AI relies on existing search results and third parties. * Choosing strategic investments over short-term panic. If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it! *Watch full episodes on YouTube [https://www.youtube.com/@kristieplantinga]. *Connect with Kristie on Instagram [https://www.instagram.com/kristie_placedigital/]. *Brought to you by Place Digital [https://www.therapieseo.com/]. *Produced by PodVision.

“My Clinical Skills Will Get Me More Clients”

In this episode, Kristie is joined by her friend Felicia Keller Boyle, licensed somatic therapist and host of The Bad Therapist Show. Kristie and Felicia discuss why being a talented clinician isn’t enough for business success and how you should prioritize strategic marketing investments. Some takeaways: * How clinical training cannot fix a fundamental marketing problem * Prioritizing strategic investment over struggling * Why embracing business systems is the key to professional freedom If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it! *Watch full episodes on YouTube [https://www.youtube.com/@kristieplantinga]. *Connect with Kristie on Instagram [https://www.instagram.com/kristie_placedigital/]. *Brought to you by Place Digital [https://www.therapieseo.com/]. *Produced by PodVision.

"I Should Start Marketing When I Need Clients”

In this episode, Kristie unpacks the Reactive Practice Growth Cycle, a trap where therapists wait until they need more clients to start marketing. She explains how acting from a place of scarcity leads to burnout and poor financial investments. Some takeaways: * How urgency leads to unsustainable business decisions and clinician burnout. * Shifting your mindset to look at marketing as a long-term investment. * Investing in partnerships and multiple sources of growth before it feels urgent. * How to switch to proactive marketing with a multi-year strategy for predictable growth. If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it! *Watch full episodes on YouTube [https://www.youtube.com/@kristieplantinga]. *Connect with Kristie on Instagram [https://www.instagram.com/kristie_placedigital/]. *Brought to you by Place Digital [https://www.therapieseo.com/]. *Produced by PodVision.