“Therapists Shouldn't Be Influencers”

Silicon Valley Therapist Debunks AI For Your Practice

In this episode, Kristie is joined by Silicon Valley licensed therapist Candice Thompson to debunk the myth that technology is a non-negotiable for your practice. They challenge the compatibility of priorities of mental health tech companies and ethical and legal standards, and then unpack all the implications. Some takeaways: * Resisting the pressure to integrate complex tech in your private practice * The case for analog methods and independent business models * How (un)reliable AI tools are and their systemic risks *Kristie is offering a free, 15-minute call for listeners who are scaling group practices. Book your call at practicemarketinginsider.com. If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it! *Learn more about Candice’s work [https://candicecandelaria.com/]. *Follow Candice on Instagram [https://www.instagram.com/candicethompsonmft/] and on LinkedIn [https://www.linkedin.com/in/candice-thompson-lmft/]. *Connect with Kristie on Instagram [https://www.instagram.com/kristie_placedigital/]. *Brought to you by Place Digital [https://www.therapieseo.com/]. *Listen to full episodes on YouTube [https://www.youtube.com/@kristieplantinga]. *Produced by PodVision [https://app.notion.com/p/36e26abb019d80b9a5e3e0ea146862f3?pvs=25].

Don’t Invest In Facebook (Therapists, Do This Instead)

In this episode, Kristie breaks down if Facebook business pages are dead for attracting therapy clients. She discusses how to move to high-quality content to match Meta’s algorithm and generate leads. Some takeaways: * How you can use Meta ads to find potential new clients * Why Facebook groups act as an organic word-of-mouth referral * Transforming your real life, human impact into an earned local reputation *Kristie is offering a free, 15-minute call for listeners who are scaling group practices. Book your call at practicemarketinginsider.com. If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it! *Connect with Kristie on Instagram [https://www.instagram.com/kristie_placedigital/]. *Brought to you by Place Digital [https://www.therapieseo.com/]. *Produced by PodVision. [https://pod.vision/] Mentioned in this episode: *Kristie is offering a free, 15-minute call for listeners who are scaling group practices. Book your call at https://www.practicemarketinginsider.com.

Think You’re Saving On Overhead With Your Virtual Practice? Think Again

In this episode, Kristie unpacks why having a virtual-only therapy practice model just doesn’t cut it. Yes, this element should be a part of your marketing strategy. Listen to learn about Google’s operating principles, how to optimize your Google Business Profile, and more. Some takeaways: * How to become a top search in Google Maps results to generate leads * Why a physical therapy practice serves as an SEO and marketing advantage * Strategies to consider for your practice to be competitive in the digital landscape If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it! *Connect with Kristie on Instagram [https://www.instagram.com/kristie_placedigital/]. *Brought to you by Place Digital [https://www.therapieseo.com/]. *Produced by PodVision. [https://pod.vision/] Mentioned in this episode: *Kristie is offering a free, 15-minute call for listeners who are scaling group practices. Book your call at https://www.practicemarketinginsider.com.

"I Can Spend $1,000/Month and Build a Million-Dollar Practice”

In this episode, Kristie unpacks the myth that minimal financial investment will get you to your revenue goals. She explains that practitioners marketing their services should step away from the mentality of spending as little as possible. Some takeaways: * Why mental health practitioners and business owners should invest ahead of growth * What some realistic marketing budgets look like * How under-budgeting for generating leads is blocking you from competing If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it! *Connect with Kristie on Instagram [https://www.instagram.com/kristie_placedigital/]. *Brought to you by Place Digital [https://www.therapieseo.com/]. *Produced by PodVision. Mentioned in this episode: *Kristie is offering a free, 15-minute call for listeners who are scaling group practices. Book your call at https://www.practicemarketinginsider.com.

“Therapists Shouldn't Be Influencers”

In this episode, Kristie is joined by Michael Fulwiler, a marketing professional with 15+ years of experience in mental health. They unpack the intersection between clinical practice, digital marketing and the influencer economy. Kristie and Michael explain how being an influencer won’t bring you more business and why it might actually go against practice ethical boundaries. Some takeaways: * Finding the boundary between personal branding and the influencer economy * The need for practitioners to have strict ethical boundaries * How client confidentiality and informed consent play a role in the online presence of mental health professionals * How to successfully and ethically manage brand partnerships and content creation to build trust Connect with Michael: * Website [https://michaelfulwiler.com/] * Instagram [https://www.instagram.com/michaelfulwiler/] * LinkedIn [https://www.linkedin.com/in/michaelfulwiler/] If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it! *Watch full episodes on Youtube [https://www.youtube.com/@kristieplantinga]. *Connect with Kristie on Instagram [https://www.instagram.com/kristie_placedigital/]. *Brought to you by Place Digital [https://www.therapieseo.com/]. *Produced by PodVision. Mentioned in this episode: *Kristie is offering a free, 15-minute call for listeners who are scaling group practices. Book your call at https://www.practicemarketinginsider.com.