Principal Matters: The School Leader's Podcast with William D. Parker

MONDAY MATTERS – Mission-Driven Leadership with Trevor Timmerberg

This week on Monday Matters, we are taking time to learn from Dr. Trevor Timmerberg, who serves as the Assistant Superintendent of Catholic Schools for the Archdiocese of Louisville, where he supports principals and school leaders in advancing Catholic identity, academic excellence, and mission-driven leadership across the district.  [https://williamdparker.com/wp-content/uploads/2026/03/Copy-of-Principal-Matters-Monday-Matters-Template-15-1024x1024.png] A former principal of Saint Mary Academy, Dr. Timmerberg helped lead the school to become a nationally recognized Model PLC at Work campus and is regarded for his commitment to forming disciples through collaborative, faith-centered school cultures.  His background spans educational leadership, teacher formation, strategic planning, and governance, and he is passionate about helping Catholic educators integrate the Gospel mandate with the best of professional practice. Dr. Timmerberg was also an Army officer and is a practicing Catholic whose work is rooted in service, stewardship, and developing leaders who inspire others to holiness and excellence. In this episode of Monday Matters, Will Parker sits down with Dr. Trevor Timmerberg, Assistant Superintendent of Catholic Schools for the Archdiocese of Louisville, for a rich conversation about leadership, service, and growth. At the heart of the conversation is the idea that leadership is not about doing the work alone, but about building the capacity of others so the mission can thrive. Trevor reflects on his years as principal of St. Mary Academy, where he helped lead the school to recognition as a Model PLC at Work campus. One of his biggest lessons from that experience is that a leader is only as strong as the team around them. Rather than centering leadership on one person, he emphasizes shared ownership, distributed responsibility, and the importance of developing teacher leaders, assistant principals, and other members of the school community. For Trevor, the role of the leader is not simply to solve problems personally, but to create the conditions for others to lead well. A major theme throughout the episode is servant leadership. Trevor explains that although education, military service, and faith may seem like very different spheres, they all point him back to the same foundational principle: leaders exist to serve. He talks about stewardship, modeling expectations, and helping others see both the purpose of their work and their place in it. Drawing from military leadership, he describes how strong leaders provide the what and the why, while empowering others closest to the work to determine the how. That kind of trust, he explains, creates both ownership and momentum. Will and Trevor also discuss what it means to support a system of schools rather than a traditional school system. Trevor explains that the Archdiocese of Louisville operates with both shared mission and some local autonomy, which makes influence, collaboration, and credibility especially important. He describes the intentional ways their system supports leaders through regular meetings with principals, assistant principals, counselors, and learning coordinators, along with professional development for teacher leaders and staff. What stands out is that these meetings are not simply held for the sake of meeting. They are designed to advance the mission of the schools and help leaders meet the needs of students. Another highlight of the episode is the conversation around the Grow Leadership Academies and Mastermind groups that Trevor and Will help facilitate together. Trevor shares what it was like first to participate in one of these academies as a principal and now to co-facilitate leadership development for others. One of the key phrases that has stayed with him is, “The smartest person in the room is the room.” That belief reflects the deep value of collaboration and reinforces the idea that continuous improvement is strongest when leaders learn alongside one another. In these spaces, leaders are not isolated. They are challenged, encouraged, and sharpened by peers who understand the realities of the work. When describing the difference between the Grow Academy and the Mastermind experience, Trevor notes that the mastermind format especially highlights the value of reflective questioning. Instead of rushing in with answers, leaders are invited to process real challenges with the support of thoughtful peers. He points out that some of the best leadership growth happens not when someone gives advice, but when the right questions help a leader discover the next best step on their own. That reflective practice, grounded in trust and confidentiality, helps leaders become more thoughtful, self-aware, and effective in the face of difficult decisions. For leaders who may not have access to a strong support system, Trevor offers encouragement to keep growing anyway. He talks about the abundance of resources available through books, podcasts, courses, and professional networks, and he encourages leaders not to limit themselves only to education content. Sometimes, he says, the most valuable leadership insights come from outside the field, whether from business, ministry, the military, or even fiction. Curiosity matters. So does finding someone else to learn with, whether formally or informally, because growth is almost always stronger in community than in isolation. The episode closes with a strong word of encouragement for school leaders. Trevor reminds listeners that leadership can be expressed from any role and that those serving in schools are doing deeply important work. He especially affirms principals and assistant principals, acknowledging how demanding their work can be while encouraging them to keep the main thing the main thing. Students matter, and so does the leadership required to support them well. Will closes the episode by reminding listeners that their mission matters and that continued investment in their own growth is what makes it possible to fulfill that mission with greater impact. Staying Connected: You can stay connected with Trevor Timmerberg via the following channels: * Trevor’s LinkedIn Page: https://www.linkedin.com/in/dr-trevor-timmerberg-544675209/ [https://www.linkedin.com/in/dr-trevor-timmerberg-544675209/] * Email: ttimmerberg@archlou.org  The post MONDAY MATTERS – Mission-Driven Leadership with Trevor Timmerberg [https://williamdparker.com/2026/monday-matters-mission-driven-leadership-with-trevor-timmerberg/] appeared first on Principal Matters [https://williamdparker.com].

PMP492: Culture of Collaboration with Dr. Matthew McDaniel

A QUICK NOTE TO LISTENERS: Before this week’s interview, Jen Schwanke and Will Parker take some time to answer a listener question. This week’s question is: What advice do you have for maintaining a healthy marriage while being an educator? Listen in to hear their response! Also, here’s a post Will wrote before called, Rowing Together – Why Your Marriage Matters for Your Leadership [https://williamdparker.com/2018/pmp123-rowing-together-why-your-marriage-matters-for-your-leadership/]; and he recommends, The 5 Love Languages®: The Secret to Love that Lasts [https://www.amazon.com/Love-Languages-Secret-that-Lasts/dp/080241270X], by Gary Chapman. MEET MATTHEW MCDANIEL: [https://williamdparker.com/wp-content/uploads/2026/03/PMP-Template-16-1024x1024.png] Matthew McDaniel, PhD, is an assistant professor and director of The College of Idaho’s M.Ed. in Educational Leadership program, a master’s degree program for aspiring school principals.  With well over a decade of school leadership experience in both the traditional public and charter school sectors, he now engages preservice leaders in the process of honing their knowledge and skills to prepare them for the challenges of school administration.  Prior to his school leadership experience, Dr. McDaniel was a secondary music and Spanish teacher, as well as a district ENL coordinator. Besides his work at The College of Idaho, Matthew is the founder and CEO of Cresvia Education Consulting, a firm that focuses on offering high-quality leadership coaching and professional development for educators.  He holds a master’s degree and Ph.D. in Educational Leadership from The University of Idaho, as well as a BA in Secondary Vocal Music Education from The College of Idaho.  Dr. McDaniel lives in Caldwell, ID with his wife and three children. NOW, LET’S GET INTO THE EPISODE: This episode of Principal Matters dives into a topic that is at the heart of school leadership: How do we, as leaders, shift our school’s culture from a collection of individual classrooms—a culture of ‘I’ and ‘my students’—to a truly collaborative community built on ‘we’ and ‘our students’? How do we build collective efficacy and de-privatize our practice in a way that feels supportive, not evaluative? To help us explore this, Dr. Matthew McDaniel joined Jen for a great discussion. Dr. McDaniel is the director of the M.Ed. in Educational Leadership program at The College of Idaho, where he is actively shaping the next generation of school principals. But he’s not just coming from the world of academia. Matt has over a decade of experience as a principal in both traditional public and charter schools. And his journey began in the classroom as a secondary music and Spanish teacher and as a district ENL coordinator. He’s seen school culture from multiple, unique angles. He likens leadership to the manager of a baseball team. It’s the person who is in the dugout, wearing the uniform, but not actually swinging a bat. Instead, the leader helps others learn to be part of the team by collaboration and upskilling. STAYING CONNECTED: You can stay connected with Dr. McDaniel via the following channels: LinkedIn: https://www.linkedin.com/in/matthew-mcdaniel-ph-d-9655a819a/ [https://www.linkedin.com/in/matthew-mcdaniel-ph-d-9655a819a/] Edutopia Article: https://www.edutopia.org/article/promoting-teachers-collective-efficacy [https://www.edutopia.org/article/promoting-teachers-collective-efficacy] The College of Idaho: www.collegeofidaho.edu/medu [http://www.collegeofidaho.edu/medu] Email: cresviaconsulting@gmail.com The post PMP492: Culture of Collaboration with Dr. Matthew McDaniel [https://williamdparker.com/2026/pmp492-culture-of-collaboration-with-dr-matthew-mcdaniel/] appeared first on Principal Matters [https://williamdparker.com].

MONDAY MATTERS with Jen Schwanke and Will Parker – Trust at the Crux

In this week’s episode of Monday Matters, Will Parker and Jen Schwanke discuss a post from Jen’s newsletter entitled “Trust at the Crux [https://jen-newsletter-c4287d.beehiiv.com/p/trust-at-the-crux?utm_source=jen-newsletter-c4287d.beehiiv.com&utm_medium=newsletter&utm_campaign=trust-at-the-crux&_bhlid=cb0054965d932d064ab70afb54b86769da5fe8c5]”. Inspired by Jen’s experience in middle school, she describes trust not as an emotion and a judgement. Their conversation then moves on to building and maintaining trust as a principal. Principals always want to be trusted thoroughly by parents, teachers, and students. Unfortunately, trust is always being tested for principals. They are always trying to meet the conflicting expectations of many different people.  The decision-making process is typically where trust in principals is tested. Usually, a good decision pleases some and upsets others. Understanding that there is always going to be pushback is an important step. The next steps leaders should take are ones that minimize fallout from their decisions. It is important for leaders to take steps to minimize fallout from their decisions. Jen clarifies that trust isn’t about the content of a decision, but rather the process of making it and how clearly it is communicated. To hear more of Will and Jen’s thoughts on trust and decision-making, listen in to the full conversation! The post MONDAY MATTERS with Jen Schwanke and Will Parker – Trust at the Crux [https://williamdparker.com/2026/monday-matters-with-jen-schwanke-and-will-parker-trust-at-the-crux/] appeared first on Principal Matters [https://williamdparker.com].

PMP491: Navigating the Future of Education with Dr. John Spencer

A QUICK NOTES TO LISTENERS: Before this week’s episode, Will Parker and Jen Schwanke take some time to answer a listener question. This week’s question is: How do I manage parents (without losing my patience) who come to conversations with the assumption that educators cannot be trusted? Listen in to hear their response! MEET JOHN SPENCER: [https://williamdparker.com/wp-content/uploads/2026/03/PMP-Template-15-1024x1024.png] Dr. John Spencer is a former middle school teacher and current college professor who is passionate about seeing students reach their creative potential. He is the author of the bestselling books Launch, Empower, and Vintage Innovation, and The A.I. Roadmap. In 2013, he spoke at the White House, sharing a vision for how to empower students to be future-ready through deeper learning and creativity. In this episode of Principal Matters, Dr. Jen Schwanke and Dr. John Spencer engage in a fascinating, wide-ranging conversation that touches on nearly every critical aspect of modern education. While anchored in the core practices of effective teaching and leadership, their discussion also dives deep into a rich array of interconnected topics. They explore the nuances of AI in schools—from its impact on academic integrity and educational technology to its potential to unlock student agency and creativity. The conversation also weaves in the essential human elements of education, examining the roles of emotional intelligence, practical teacher training, and meaningful professional development. This episode is guaranteed to be entertaining and insightful, but more than anything, it will be inspiring. To begin, Dr. Spencer details his compelling professional journey, tracing his path from a dedicated middle school teacher to his current multifaceted roles as an educational consultant, keynote speaker, accomplished author, and university professor. Drawing from his extensive experience teaching and supporting preservice teachers, John discusses the critical skills that new educators must possess to be successful. He offers invaluable, practical insights specifically tailored for principals and school leaders who are responsible for mentoring and guiding these new members of the profession. From there, Jen and John dive deep into the prevalent misconceptions surrounding artificial intelligence in education. They specifically address the inherent risks and flawed logic that come with an over-emphasis on trying to “catch” students who might be “cheating” with AI tools. Instead of a punitive approach, John stresses the fundamental importance of fostering creativity and enhancing student agency. He persuasively argues that AI should be viewed as a powerful tool that can assist with, and even amplify, both of these critical educational goals. To that end, he emphasizes the urgent need for educators to proactively adapt to new and emerging technologies. However, he cautions that this adaptation must be balanced with a steadfast commitment to maintaining emotional intelligence and intentionally fostering genuine joy within the classroom environment. The wide-ranging conversation also touches on the broader challenges that modern educators face today, while concluding on a hopeful note about the profound promise of innovation in the teaching profession. STAYING CONNECTED: You can stay connected with John Spencer via the following channels: LinkedIn:  John Spencer [https://www.linkedin.com/in/spencerideas] Instagram: @johntspencer  Website:  https://spencereducation.com/ [https://spencereducation.com/] The post PMP491: Navigating the Future of Education with Dr. John Spencer [https://williamdparker.com/2026/pmp491-navigating-the-future-of-education-with-dr-john-spencer/] appeared first on Principal Matters [https://williamdparker.com].

MONDAY MATTERS with Jen Schwanke and Will Parker – Lessons from Coaching Leaders

Welcome back to another episode of Monday Matters! This week, Will Parker and Jen Schwanke are taking some time to reflect on lessons they have learned through coaching school leaders. Listen in to hear the full conversation! This week’s episode was inspired by a post written by Will. You can read it below: LESSONS LEARNED IN COACHING LEADERS by William D. Parker Over the past several years of working with school leaders across the country, a few lessons have become increasingly clear. In 2017, when I transitioned from principal to executive director of my state principal association, I put more than 30,000 miles on my car in my first year in that role. My goal was to connect across the state with as many leaders one-on-one or in groups in order to secure stronger relationships, as well as get a better feel for the variety of schools represented. I have visited schools in almost every demographic imaginable — urban settings where hundred-year-old buildings house generations of learning, suburban schools supporting college towns, and rural schools where principals may also drive buses and coach teams. One school I visited in the Panhandle of Oklahoma was a district where half the schools served Oklahoma residents, and half of the district was across the border of West Texas. Since those days, I’ve also criss-crossed the U.S. and spoken in states from coast to coast, at schools, conferences, retreats, and workshops with an emphasis on training or equipping school leaders. I’ve walked the halls of a demonstration academy in Washington, D.C., observed a program for raising laying hens at a middle school near Oklahoma City, walked the shop floors of welding and robotics programs near Houston, Texas, and spent the day with principals in locations near beaches, mountains, skyscrapers, and cattle lots. In addition to walking in these various settings, I’ve probably spent even more time in one-on-one conversations with education leaders through virtual or phone calls. Many of these have been coaching or reflection sessions. Some of them have been one-time complimentary times, and many of them have been with leaders who meet with me regularly on a formal basis for coaching and feedback. Along the way, I have gathered a few lessons in coaching leaders that may be insightful as you think about your own development or the opportunities you may have to coach or mentor others. LESSON 1 Most people already have the answers for their next steps. They just need someone to listen and provide them clarity on what they already know they want. That may not seem like an interesting point, but it still surprises me (and the leaders whom I coach) that when we go deep on a challenge they’re currently facing, they often already know what they want. The challenge is talking through the pros and cons, the risks and benefits, thoroughly enough to recognize the importance and value of what they want to do next. A lot of times, I’ll use what I call the magic wand question with leaders and ask something like, “If you could wave a magic wand, what is the outcome you really want to see happen?” Simply saying this out loud can often provide the clarity and motivation needed to move forward. LESSON 2 Leaders hold roles that isolate them, and they deserve the confidence of someone they can trust. This may be obvious to you if you are a leader, but it may also be a good reminder that the more responsibility you take on in any school or organization, the less others can really understand the weight of concern you carry for those under your care. Many times, school leaders, in particular, manage people or systems where they are being pressured by people from every part of the organization. Board members, teachers, parents, students, and community members all see priorities that are important to them. You must weigh those concerns in light of information none of those other groups is really studying or considering. Yes, it’s important to be transparent with the budgets, data, feedback, progress, or lack of progress you are aware of when making hard decisions. But leaders often see the wider lens of all these inputs where their staff or community only see the part most important to their group. When weighing tough decisions about personnel, student discipline, budgets, or curriculum, the leader often is the final decision maker. This position of isolation means they benefit from a third party whose perspective can be objective without being prescriptive. One benefit of working with a coach is avoiding the pitfalls of isolation. We think better with others. Sometimes those others can be the people on your teams or in your communities. At other times, you need to be alone with your thoughts long enough to have clarity, and a good coach will help you navigate your thoughts toward reaching that kind of clarity. LESSON 3 Leaders deserve to be challenged in their thinking and maintain their own growth professionally. Whenever I meet with leaders, I usually include some discussion around content on leadership or education practice. These discussions allow us to talk about writings, research, and practice from other practitioners who inform us of trends, takeaways, or insights into what is working best in improving outcomes. I not only use my own books for these discussions, but I also pull in books from leadership and education authors to guide conversations with school leaders and ask them how this looks in their practice (good or bad), and what they may want to do next to adjust, monitor, or change their own practice. As a result, I’m asking leaders to stretch themselves in their own learning. If we are going to lead learning communities, we must also remain learners. As we wrap up these three lessons, I want to add an additional self-reflection practice I like to do with leaders. If you have ever attended my trainings or listened to my podcast before, you’ve probably heard me share these. When I meet with leaders, I like to ask them to do a quick self-inventory based on the following statements, ranking their agreement with each statement from 1–5 (1 = little time, 5 = much time). * I have been visible and present with every student, every teacher, every day this week. * I have been reading, meditating, or reflecting on helpful books or lessons (and our time together also counts). * I have made healthy choices in my sleep, nutrition, and exercise. * I have been faithful to those I love with my time and attention. You may want to pause a moment and do some math for yourself. The goal is growth, not perfection. Coaching leaders has given me the opportunity to spend time with leaders in places I never imagined visiting before. It has also given me treasured moments of providing feedback, asking hard questions, and protecting confidences. We know in other industries like business and professional athletics that those at the top of their games receive coaching. If that is the case for men and women managing multibillion-dollar companies or competing at the highest levels, why would we not want to provide coaching for those responsible for the learning outcomes of hundreds, if not thousands, of students? Providing helpful feedback to a fellow leader — or inviting someone to sit across from you in coaching — can help you see answers that were already in front of you, protect you from isolation, and stretch your thinking. Just like we want students and teachers to have the best environments for learning, leaders deserve the best environments for their own learning as well. Coaching is one way to help leaders enjoy the very outcomes they are seeking to provide others. Whether you’re seeking clarity for your next step, encouragement not to lead in isolation, or growth in your own learning, coaching can be a powerful way to move the needle toward your goals. If you or someone on your team would like to explore one-on-one coaching opportunities, I’d be glad to connect and talk further. Will’s email: will@williamdparker.com The post MONDAY MATTERS with Jen Schwanke and Will Parker – Lessons from Coaching Leaders [https://williamdparker.com/2026/monday-matters-with-jen-schwanke-and-will-parker-lessons-from-coaching-leaders/] appeared first on Principal Matters [https://williamdparker.com].