Profit by Design

In today’s show, Dr. Sabrina Starling visits with Sara Nay of Duct Tape Marketing [https://ducttapemarketing.com/]. These two entrepreneurs are highly aligned in their passion for work that supports life, rather than the other way around. Sara discusses her book, which is full of strategy, not just marketing tactics, along with an understanding of the value of relationships. If your marketing strategy needs an overhaul, this show is for you. Join us!  Sara Nay is the CEO of Duct Tape Marketing, where she helps small businesses turn their marketing strategies into scalable systems that their teams can actually execute. Since 2010, she’s worked with thousands of business owners and fractional CMOs, blending big-picture strategy with scalable operations. A passionate trainer at heart, Sara’s mission is to empower others to lead from their zone of genius and build marketing teams that can actually get the work done. Sara is also the author of Unchained: Breaking Free of Broken Marketing Models [https://www.amazon.com/Unchained-Breaking-Marketing-Businesses-Strategy/dp/B0FJTHTSPX], with the mission to help small businesses reclaim ownership of their marketing, rather than renting it.  Profit by Design is a Tap the Potential production.  Show Highlights: * Sara’s inspiration to write Unchained [https://www.amazon.com/Unchained-Breaking-Marketing-Businesses-Strategy/dp/B0FJTHTSPX] as a way to help others have control over their marketing strategy * Sara’s “Aha moment” that changed her role at work and how Duct Tape Marketing works with clients with fractional CMOs * The Business Strategy Pyramid * Identifying your growth priorities and execution calendar for the next few months * A strategy-first approach to marketing * Taking advantage of AI as a support that frees up time and increases value * Ask, “What tasks need to be done by humans, and what by AI?” * The Ideal Client Deep Dive Worksheet (found in Sara’s book, Unchained [https://www.amazon.com/Unchained-Breaking-Marketing-Businesses-Strategy/dp/B0FJTHTSPX]) * Connecting with people on a human/emotional level to build trust * Building trust with our ideal clients: marketing with know, like, and trust; sales with try and buy; customer experience with repeat and refer * True growth: How it really happens through a focus on the customer experience  * What a business owner can gain by reading Unchained [https://www.amazon.com/Unchained-Breaking-Marketing-Businesses-Strategy/dp/B0FJTHTSPX], your road map for a clear path forward Resources: Connect with Sara Nay: Duct Tape Marketing [https://ducttapemarketing.com/], LinkedIn [https://www.linkedin.com/in/saranay], and Unchained [https://unchainedmodel.com/] *Free resources from Sara’s book: Marketing Ownership Audit [https://docs.google.com/document/d/1SspY-gigut_H8AJ5I1HNGN9LUac1_ISL/copy], Ideal Client Deep Dive Worksheet [https://docs.google.com/document/d/1TyJvQwkuPcdRvVtZA_oZnjd4uB5UMvkL/copy], From Copy to Culture: Messaging Alignment Guide [https://docs.google.com/document/d/1_McI8xBXzRl5kvePlRuN7amI6I4Iw3Sn/copy], and the Business-To-Marketing Alignment Questionnaire [https://docs.google.com/document/d/1N0eFKck9l-Fgn_HeuQUGLOnkA2WHqYop/copy] For more information about The Coach Approach [https://www.tapthepotential.com/coach-approach] or to join us in the next round, click the link!  Don’t wait! Download [https://www.tapthepotential.com/plan] your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today! Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course. [https://www.tapthepotential.com/course] Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today! [https://tapthepotential.com/dreammanager] Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today! [https://tapthepotential.com/course] Sign up for the free A-Player Development Plan/Mini-Course [https://www.tapthepotential.com/aplayer]. Track your A-players’ development and retain your A-players! Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call [https://tapthepotential.com/] with us today!  Get your copy of A Guide To Talking To Your Team About Profit [https://www.tapthepotential.com/guide]! Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment [https://tapthepotential.com/assessment], and receive a free paperback copy of my book, The 4 Week Vacation®️. [https://www.tapthepotential.com/pledge] Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com [https://tapthepotential.com].   Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group [https://tapthepotential.com/group]   Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour [https://tapthepotential.com/10k/]. Mentioned in this episode: 20h Anniversary! We're celebrating 20 years of helping business owners take their lives back from their businesses so they can have more time for what matters most and more money in their bank accounts than ever. Book a call with Kaitlyn to see how we can support you. Visit us at www.tapthepotential.com and click the button to schedule a call today.

Are you stuck feeling like your business can’t run without you? Wouldn’t you love to have a team that manages itself? In this episode, you’ll hear what happened when Dr. Sabrina stepped back and Melissa Kay took full ownership of delivery. Spoiler alert: the coaching didn’t just stay on track, but it got even better! You’ll discover why giving your team autonomy is the key to growth and freedom and how stepping back creates space for innovation and improvement. We’re providing practical steps you can follow to build your own self-managing team. If you’ve ever worried about losing control by stepping back, join us to learn how your business can actually grow stronger without you. Profit by Design is a Tap the Potential production.  Show Highlights: * Dr. Sabrina’s insights from Melissa Kay’s extended vacation: A self-managing team IS possible! * A-players are intrinsically motivated and are whole, competent, capable, and complete. * Building your self-managing team requires specific action steps, such as asking, “What is most important?” as part of your structured approach.  * The environment you want is a calm, curiosity-driven, well-oiled machine powered by a learner mindset. * Our programs, Leadership Bootcamp and Coach Approach, are designed for A-players who are ready to be equipped to support your vision. * Our clients want step-by-step instructions. * Building your self-managing team takes a clear vision, specific expectations, targeted KPIs to track progress, and a delivery promise. * Exceeding your clients’ expectations is classic A-player thinking. * Building trust in your team * Check out our courses on hiring, leadership, and team development. Book a call [https://www.tapthepotential.com] with us if you don’t know where to start! Resources: Join our upcoming Leadership Bootcamp to build a self-managing team of people who own their roles. Find out more by clicking the link. [https://www.tapthepotential.com/leadershipbootcamp] For more information about The Coach Approach [https://www.tapthepotential.com/coach-approach] or to join us in the next round, click the link!  Don’t wait! Download [https://www.tapthepotential.com/plan] your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today! Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course. [https://www.tapthepotential.com/course] Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today! [https://tapthepotential.com/dreammanager] Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today! [https://tapthepotential.com/course] Sign up for the free A-Player Development Plan/Mini-Course [https://www.tapthepotential.com/aplayer]. Track your A-players’ development and retain your A-players! Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call [https://tapthepotential.com/] with us today!  Get your copy of A Guide To Talking To Your Team About Profit! [https://www.tapthepotential.com/guide] Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment [https://tapthepotential.com/assessment], and receive a free paperback copy of my book, The 4 Week Vacation®️. [https://www.tapthepotential.com/pledge] Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com [https://tapthepotential.com].   Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group [https://tapthepotential.com/group]   Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour [https://tapthepotential.com/10k/] Mentioned in this episode: 20h Anniversary! We're celebrating 20 years of helping business owners take their lives back from their businesses so they can have more time for what matters most and more money in their bank accounts than ever. Book a call with Kaitlyn to see how we can support you. Visit us at www.tapthepotential.com and click the button to schedule a call today.

Are you working harder than ever but still not seeing the results you want in your business? The problem may not be your strategy, your team, or even your market; it COULD be your mindset. In this episode of Profit by Design, we uncover the hidden ways your thinking might be holding you back, and more importantly, the shifts you can make to move forward with confidence. Melissa Kay and Dr. Sabrina Starling explain how you can identify the limiting beliefs that are costing you profit and freedom, the most common mindset traps for entrepreneurs, and practical steps to rewire your thinking and unlock business growth. Don’t let your mindset be the bottleneck in your business! Join us to learn more! Profit by Design is a Tap the Potential production.  Show Highlights: * The limiting beliefs common to business owners * The reality of shifting my mindset by asking curiosity-learner questions * A helpful resource: Change Your Questions, Change Your Life [https://www.amazon.com/Change-Your-Questions-Life-Institute/dp/1576756009] by Marilee Adams * Don’t try to figure it out by yourself. Seek out a community to support you. * A big limiting belief for business owners: “I don’t have enough time.” * Ask, “Are my limiting beliefs serving me, or causing me anxiety or stress?” * Journaling can be a game-changer when it comes to mindset. * Melissa’s examples of powerful questions that can help hold yourself accountable * Decision-making out of love and abundance, not fear and scarcity * The guilt we carry for taking care of ourselves–Why? * Dr. Sabrina’s advice to business owners who are struggling and feeling defeated * Want to know what’s holding you back? Reach out for help! We can support you! Get clear on your next best step by taking the Better Business Better Life Assessment [https://www.tapthepotential.com/assessment]. Resources: Join our upcoming Leadership Bootcamp to build a self-managing team of people who own their roles. Reserve your seat today! We begin on September 25! Join us! [https://www.tapthepotential.com/leadership-bootcamp] For more information about The Coach Approach [https://www.tapthepotential.com/coach-approach] or to join us in the next round, click the link!  Don’t wait! Download [https://www.tapthepotential.com/plan] your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today! Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course. [https://www.tapthepotential.com/course] Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today! [https://tapthepotential.com/dreammanager] Become an employer of choice to attract the A-players you want on your team! We are now enrolling in the 'How to Hire the Best' course. Sign up today! [https://tapthepotential.com/course] Sign up for the free A-Player Development Plan/Mini-Course [https://www.tapthepotential.com/aplayer]. Track your A-players’ development and retain your A-players! Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call [https://tapthepotential.com/] with us today!  Get your copy of A Guide To Talking To Your Team About Profit! [https://www.tapthepotential.com/guide] Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment [https://tapthepotential.com/assessment], and receive a free paperback copy of my book, The 4 Week Vacation®️. [https://www.tapthepotential.com/pledge] Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com [https://tapthepotential.com].   Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group [https://tapthepotential.com/group]   Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour [https://tapthepotential.com/10k/]. Mentioned in this episode: 20h Anniversary! We're celebrating 20 years of helping business owners take their lives back from their businesses so they can have more time for what matters most and more money in their bank accounts than ever. Book a call with Kaitlyn to see how we can support you. Visit us at www.tapthepotential.com and click the button to schedule a call today.

Most business owners, even the most successful ones, wrestle with imposter syndrome. It’s not a sign that you’re failing, but it’s proof that you’re growing. In this episode, Melissa Kay and Dr. Sabrina Starling are uncovering the reasons why courage, not confidence, is the real key to shutting down imposter syndrome and leading your business with conviction. You’ll discover how to take action even when self-doubt screams the loudest, how to reframe fear into a force for momentum, and how to build the kind of confidence that sticks—no matter what.  Profit by Design is a Tap the Potential production.  Show Highlights: * Dr. Sabrina’s experience with business owners who “play small” because of fear and anxiety * The journey is the beautiful part of our overall growth. * Understanding the performance expectations we put on ourselves * Guess what? “When we mess up, we take our ‘pink slip,’ and we keep going.” * Melissa’s experience with starting over and taking the leap  * Success is built from a pile of failures. * What message are you sending to the universe? * Examples of client success with courageous leaps into their purpose * Approaching your value proposition with courage in today’s business world * The Aha moment that transforms your mindset * Dr. Sabrina’s advice to struggling business owners * Melissa’s advice to those who are holding back * Want to know what’s holding you back? Get clear on your next best step by taking the Better Business Better Life Assessment [https://www.tapthepotential.com/assessment]. Resources: Join our upcoming Leadership Bootcamp to build a self-managing team of people who own their roles. Find out more by clicking the link. [https://www.tapthepotential.com/leadershipbootcamp] For more information about The Coach Approach [https://www.tapthepotential.com/coach-approach] or to join us in the next round, click the link!  Don’t wait! Download [https://www.tapthepotential.com/plan] your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today! Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course. [https://www.tapthepotential.com/course] Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today! [https://tapthepotential.com/dreammanager] Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today! [https://tapthepotential.com/course] Sign up for the free A-Player Development Plan/Mini-Course [https://www.tapthepotential.com/aplayer]. Track your A-players’ development and retain your A-players! Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call [https://tapthepotential.com/] with us today!  Get your copy of A Guide To Talking To Your Team About Profit [https://www.tapthepotential.com/guide]! Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment [https://tapthepotential.com/assessment], and receive a free paperback copy of my book, The 4 Week Vacation®️. [https://www.tapthepotential.com/pledge] Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com [https://tapthepotential.com].   Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group [https://tapthepotential.com/group]   Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour [https://tapthepotential.com/10k/]. Mentioned in this episode: 20h Anniversary! We're celebrating 20 years of helping business owners take their lives back from their businesses so they can have more time for what matters most and more money in their bank accounts than ever. Book a call with Kaitlyn to see how we can support you. Visit us at www.tapthepotential.com and click the button to schedule a call today.

Do you ever wonder what it really takes to create a successful podcast? After 7 years of hosting Profit by Design, we have fine-tuned a system that makes podcasting doable AND impactful for our business. Today’s conversation takes you behind the scenes to learn how we plan content that aligns with our business goals, what goes into the recording process, and how we repurpose each episode to save time and expand our reach. If you’re thinking about starting a podcast to grow your business, this episode is your roadmap. Join Melissa Kay and Dr. Sabrina Starling to learn more!  Profit by Design is a Tap the Potential Production.  Show Highlights: * First step on the journey: find a podcast editor (Good editing is key!) * Our heart and passion for the Profit by Design podcast * “What do I want to bring to the world to be of service?” * Ideas for podcast content * Know your business’s sweet spot and your clients’ avatar to drive your podcast content. * The BEST way to decide if podcasting is for you is to be a guest on other podcasts. * What works best for podcast content? The validity of your lived experiences * Systems are vital in the podcasting process! * Three tools we use: a project management tool, Google folders, and a spreadsheet * Think about the distribution platforms for your podcast. * Our financial commitment in marketing dollars spent on Profit by Design * Ideas for repurposing podcast content with the help of AI * Simplifying our teaching and developing our thought leadership  ●   KPIs help validate our investment.  ●  Want to know more about using your marketing dollars efficiently? We can help identify the sweet spot of your business and the clients you should be serving. Book a call [https://tapthepotential.com/] with us today! Resources: Join our upcoming Leadership Bootcamp to build a self-managing team of people who own their roles. Reserve your seat today! We begin on September 25! Join us! [https://www.tapthepotential.com/leadership-bootcamp] For more information about The Coach Approach [https://www.tapthepotential.com/coach-approach] or to join us in the next round, click the link!  Don’t wait! Download [https://www.tapthepotential.com/plan] your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today! Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course. [https://www.tapthepotential.com/course] Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today! [https://tapthepotential.com/dreammanager] Become an employer of choice to attract the A-players you want on your team! We are now enrolling in the 'How to Hire the Best' course. Sign up today! [https://tapthepotential.com/course] Sign up for the free A-Player Development Plan/Mini-Course [https://www.tapthepotential.com/aplayer]. Track your A-players’ development and retain your A-players! Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call [https://tapthepotential.com/] with us today!  Get your copy of A Guide To Talking To Your Team About Profit! [https://www.tapthepotential.com/guide] Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment [https://tapthepotential.com/assessment], and receive a free paperback copy of my book, The 4 Week Vacation®️. [https://www.tapthepotential.com/pledge] Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com [https://tapthepotential.com].   Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group [https://tapthepotential.com/group]   Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour [https://tapthepotential.com/10k/]. Mentioned in this episode: 20h Anniversary! We're celebrating 20 years of helping business owners take their lives back from their businesses so they can have more time for what matters most and more money in their bank accounts than ever. Book a call with Kaitlyn to see how we can support you. Visit us at www.tapthepotential.com and click the button to schedule a call today.