Profit by Design

377: How to Raise Prices Without Losing Customers (Business Owner Strategies That Work)

Are you struggling to raise your prices because you are afraid of losing clients? You are not alone! In this episode, Melissa Kay and Dr. Sabrina Starling explore specific strategies to increase your rates while keeping your best clients satisfied confidently. You’ll learn the mindset shifts that make price increases feel natural and justified, how to communicate price charges without losing trust, and proven strategies business owners use to raise rates and grow profits. Stop leaving money on the table and start charging what you’re worth—without fear.  Profit by Design is a Tap the Potential production.  Show Highlights: * Mindset shifts around price increases that protect your margins AND your team * Steps to establish a framework for regular price increases: * Work with your ideal clients only. * Understand the 80/20 rule. * Keep clients who realize and appreciate the value of your services. * 75% of our clients stay with us for 3+ years! * Focusing on what your top clients need and what they appreciate about your business * Tying your price increase to the value you are delivering to the top 20% of your customers * Identify your top clients before spending your marketing dollars!  * Outcomes you can expect from implementing the Tap the Potential Solution * Advice to keep your business from consuming more of your life * Confidence to charge appropriately * Making your business unique * Ready to raise your prices with proven strategies that will make your business sustainably profitable? Help is available! We have a tool, the Better Business Better Life Assessment [https://www.tapthepotential.com/assessment], that provides step-by-step guidance. Resources: Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call [https://tapthepotential.com/] with us today!  Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment [https://tapthepotential.com/assessment], and receive a free paperback copy of my book, The 4 Week Vacation®️. [https://www.tapthepotential.com/pledge] Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group [https://tapthepotential.com/group]. Mentioned in this episode: Jumpstart Your Business! Spending too much time working and not paying yourself enough? In 30 days, you could reclaim 10 hours a week and finally enjoy weekends — while your business runs well without you. Click here to join us for the final Better Business Better Life Jumpstart of the year happening Dec. 3 and 4th. https://www.tapthepotential.com/jumpstart

376: How Focusing on the ONE Thing Moves Your Business Forward (and Makes Everything Else Easier)

Are you feeling pulled in a hundred different directions and wondering why nothing seems to move your business forward? It’s not about doing more, it’s about doing the right ONE thing. In this episode, we are diving into how narrowing your focus can accelerate results, reduce overwhelm, and simplify decision-making. Melissa Kay and Dr. Sabrina Starling will help you identify the one thing that will create the biggest impact in your business, understand why multitasking and busywork stall growth, and share a simple strategy to stay focused and maintain momentum. If you’re ready to finally make real progress without the chaos, this episode is your clarity breakthrough! Profit by Design is a Tap the Potential production.  Show Highlights: * The power of the ONE thing * A breakdown of your project load and productivity * Your desire to over-accomplish affects your entire team. * Identify your “one domino” that needs to fall. * How context-switching affects you * Melissa’s tips for being strategic about your time * Finding power in giving yourself the space you need to complete a project * Our plan for helping business owners plan a The 4 Week Vacation®️  * Tips for identifying your ONE thing that makes everything else easier or unnecessary * Help is available! We have a tool, the Better Business Better Life Assessment [https://www.tapthepotential.com/assessment], that provides step-by-step guidance. Resources: Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call [https://tapthepotential.com/] with us today!  Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment [https://tapthepotential.com/assessment], and receive a free paperback copy of my book, The 4 Week Vacation®️. [https://www.tapthepotential.com/pledge] Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group [https://tapthepotential.com/group].  Mentioned in this episode: Jumpstart Your Business! Spending too much time working and not paying yourself enough? In 30 days, you could reclaim 10 hours a week and finally enjoy weekends — while your business runs well without you. Click here to join us for the final Better Business Better Life Jumpstart of the year happening Dec. 3 and 4th. https://www.tapthepotential.com/jumpstart

375: How a Leadership Mindset of Presence Improves Focus, Teamwork, and Results

Are you struggling to get your team focused and aligned, but are left wondering why the results aren’t what they should be? In this episode, we delve into how simply being fully present as a leader can transform your team, decision-making, and business outcomes. You’ll learn why presence is the secret weapon behind high-performing teams; how your mindset as a leader shapes focus, collaboration, and results; and simple strategies to show up fully without burning out. If you’re looking for a leadership approach that drives clarity, accountability, and measurable growth, this episode is your roadmap.  Profit by Design is a Tap the Potential production.  Show Highlights: * Dr. Sabrina’s eye-opening realizations about mindset and being fully present * Fear causes us to operate with a scarcity mindset. * We MUST celebrate our wins and successes! * Tuning into what I need right now and learning to be my biggest advocate * Intentionality in being fully present daily, with yourself and others * Chasing peace instead of the next goal * What are we modeling for our children? * Being fully present to get results from your team members * Chasing goals vs. enjoying and savoring what has been accomplished (Setting aside time for rest is essential!) * Do you need a constant reminder to be fully present? DM Dr. Sabrina on social media and ask for your “Work supports life, not the other way around” stickers.  * The power of being fully present begins with managing your time. Find clarity and learn to focus on your $10,000 an hour activities with our free resource [https://www.tapthepotential.com/10K], the Chart of $10,000 An Hour Activities. * Dr. Sabrina’s gold nugget about being fully present: “Live with no regrets. Regret-proof your life.” Resources: Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call [https://tapthepotential.com/] with us today!  Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment [https://tapthepotential.com/assessment], and receive a free paperback copy of my book, The 4 Week Vacation®️. [https://www.tapthepotential.com/pledge] Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group [https://tapthepotential.com/group]. Mentioned in this episode: Jumpstart Your Business! Spending too much time working and not paying yourself enough? In 30 days, you could reclaim 10 hours a week and finally enjoy weekends — while your business runs well without you. Click here to join us for the final Better Business Better Life Jumpstart of the year happening Dec. 3 and 4th. https://www.tapthepotential.com/jumpstart

374: Is Screen Time Hurting Your Mindset? Try This Simple Reset!

Are you feeling drained, distracted, or stuck in overthinking mode? Before you blame your workload, take a look at your screen time. You might find the problem there. In this episode, we are exploring how constant scrolling impacts your focus, creativity, and peace of mind—and what to do about it. You’ll discover why screen time quietly sabotages your mindset and energy, a simple and science-backed reset that only takes a few minutes, and how breathing and mindfulness help you refocus and show up as your best self. If you’re ready to break free from distraction and reclaim your calm, this episode is your permission to pause. Join Melissa Kay and Dr. Sabrina Starling now! Profit by Design is a Tap the Potential production.  Show Highlights: * Confront the harsh reality of your screen time. * Dr. Sabrina’s personal example of the screen time/mindset connection * Using AI in ways that innovate and enhance our creativity * Different brain activities, besides mindless scrolling, produce innovation and creativity. * Breathwork is required for optimal brain function. (Deep breaths AND spaces for pauses) * Tuning in to peace * Rewiring your brain, even though it takes thousands of repetitions * Set a goal, such as cutting your screen time in half over the next week, and fill your time with activities that bring you fulfillment. * Need a FREE sticker (or two) for your phone to remind you about your time? Drop a message/email to Dr. Sabrina with your address.  * Melissa’s challenge to be intentional and take time for breathing * Take our assessment and learn what to focus on to make more money and have more free time. Click here. [https://www.tapthepotential.com/assessment]  Resources: Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call [https://tapthepotential.com/] with us today!  Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment [https://tapthepotential.com/assessment], and receive a free paperback copy of my book, The 4 Week Vacation®️. [https://www.tapthepotential.com/pledge] Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group [https://tapthepotential.com/group]. Mentioned in this episode: Jumpstart Your Business! Spending too much time working and not paying yourself enough? In 30 days, you could reclaim 10 hours a week and finally enjoy weekends — while your business runs well without you. Click here to join us for the final Better Business Better Life Jumpstart of the year happening Dec. 3 and 4th. https://www.tapthepotential.com/jumpstart

373: The One Leadership Habit That Retains A-Players

Are you frustrated by the constant turnover that costs you your best people? In this episode, we are revealing the simple action you can take to inspire loyalty and keep your top team members engaged. Dr. Sabrina Starling and Melissa Kay team up with Kaitlyn Beaver to each share their #1 leadership habit that makes A-players want to stay, how small and consistent actions build long-term team loyalty, and the simple shift you can start practicing today. Don’t let your best people slip away! Hear from each of our experts about their top leadership habits essential to creating a culture where A-players stick around and thrive! Profit by Design is a Tap the Potential production.  Show Highlights: * Retaining A-players by having consistent check-ins to ask about their wins, challenges, and goals * Giving A-players autonomy to see their new ideas as opportunities to flourish  * Have A-players “Take that idea and run with it!” * A-players understand the sweet spot of your business and how to drive profitability. * Show up calm and settled so your team feels safe and supported. * Actions to take to support your A-players in sticking around * The value in regular one-to-one meetings with your team members * Results from our clients: more freedom, more time off, 4-week vacations, more owners’ pay, more business profit, and more peace of mind * Book a call [https://www.tapthepotential.com] with us today! Resources: Join our upcoming Leadership Bootcamp to build a self-managing team of people who own their roles. Find out more by clicking the link. [https://www.tapthepotential.com/leadershipbootcamp] For more information about The Coach Approach [https://www.tapthepotential.com/coach-approach] or to join us in the next round, click the link!  Don’t wait! Download [https://www.tapthepotential.com/plan] your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today! Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course. [https://www.tapthepotential.com/course] Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today! [https://tapthepotential.com/dreammanager] Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today! [https://tapthepotential.com/course] Sign up for the free A-Player Development Plan/Mini-Course [https://www.tapthepotential.com/aplayer]. Track your A-players’ development and retain your A-players! Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call [https://tapthepotential.com/] with us today!  Get your copy of A Guide To Talking To Your Team About Profit! [https://www.tapthepotential.com/guide] Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment [https://tapthepotential.com/assessment], and receive a free paperback copy of my book, The 4 Week Vacation®️. [https://www.tapthepotential.com/pledge] Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com [https://tapthepotential.com].   Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group [https://tapthepotential.com/group]   Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour [https://tapthepotential.com/10k/]. Mentioned in this episode: Jumpstart Your Business! Spending too much time working and not paying yourself enough? In 30 days, you could reclaim 10 hours a week and finally enjoy weekends — while your business runs well without you. Click here to join us for the final Better Business Better Life Jumpstart of the year happening Dec. 3 and 4th. https://www.tapthepotential.com/jumpstart