The Real Economics Behind Glamping, Micro Resorts, and Outdoor Hospitality in 2026 with Connor Schwab

Mark Batterson on Building Churches That Transform Communities

In this episode of the Radical Hospitality Podcast, host Zeke sits down with Pastor Mark Batterson of National Community Church in Washington, DC, for a conversation about the spiritual weight of physical spaces. What began with three people meeting in a blizzard in 1996 has grown into a multi-campus church and a portfolio of community-driven places—Ebenezer's Coffee House (built in a former crack house), the Miracle Theater, the Dream Center, and the Capitol Turnaround, a 100,000-square-foot streetcar building stripped down to its 96 columns and rebuilt.  Mark unpacks why he believes a church confined to its four walls "is a club, not a church," how honoring the history of old buildings shapes new vision, and why his team invested a million dollars reinforcing a roof deck they have no plans to build on—because the next generation might. Drawing on themes from his book Gradually, Then Suddenly, he reflects on long-game thinking, the boundaries that protect family and ministry, defining success as being respected most by those who know you best, and why leadership always begins with self-leadership. What You'll Learn in This Episode * Why Mark Batterson believes physical spaces carry spiritual weight—and how a coffee house can do what a pulpit sometimes can't * The "rebuilder of broken walls" philosophy: tapping into a building's backstory rather than erasing it * How intentional design (like seating that faces inward rather than spotlighting a stage) creates communal worship instead of personality-driven worship * The case for activating church real estate 24/7 through event venues, childcare, and partnerships rather than letting buildings sit empty six days a week * "Third and fourth generation" thinking: making costly decisions today to set up people you'll never meet * Why he capped his speaking trips—and the wake-up call from his wife that prompted it * His definition of success: "when those who know you best respect you most" * A measured take on AI and technology as "theologically neutral" tools requiring discernment * What encourages him about the next generation's spiritual hunger—and his concern about binary, "us vs. them" thinking * Why the best athletes and leaders he's met excel first at self-leadership, rest, and recovery Connect with Mark Batterson Website: https://www.markbatterson.com/ [https://www.markbatterson.com/] Instagram: https://www.instagram.com/markbatterson/ [https://www.instagram.com/markbatterson/] Grab the free Radical Hospitality Starter Kit → root-ad.com/starter Connect with Zeke Freeman: Instagram: @zekefreeman_rootarchitecture [https://www.instagram.com/zekefreeman_rootarchitecture/#] and @rootarchitecture [https://www.instagram.com/rootarchitecture/] YouTube: @rootarchitecture [https://www.youtube.com/channel/UCm-rNkKMVYiFuCLs3BBZ6EA] Facebook: @RootArchitectureandDevelopment [https://www.facebook.com/RootArchitectureandDevelopment] LinkedIn: Zeke Freeman [https://www.linkedin.com/in/zeke-freeman-20183020/] X/Twitter: @zfreemanroot [https://x.com/zfreemanroot] Ready to get started with your hospitality project? https://root-ad.com/ [https://root-ad.com/] Get in Touch: Stay connected with the Radical Hospitality podcast for more episodes exploring the intersection of architecture, design, and unforgettable guest experiences. Follow, Rate & Review: If you enjoyed this episode, please subscribe, leave a review, and share it with your network! Your support helps us continue delivering conversations with industry leaders redefining hospitality.

The Biophilic Design Revolution That Is Transforming Luxury Hospitality Worldwide with Louis Thompson

Louis Thompson, CEO and co-founder of Nomadic Resorts, joins host Zeke Freeman to share how a hospitality career, a tsunami, and a mushroom-inspired treehouse dining pod led to one of the most distinctive eco-resort design firms in the world. Louis and his creative partner have spent over a decade building bamboo floating resorts, manta ray treehouses, caterpillar-cocoon tent camps, and other biomimicry-driven structures for major luxury brands like Six Senses, Shangri-La, and Banyan Tree — all while bootstrapping the company on a $10,000 loan from Louis's mom.  The conversation covers everything from the engineering reality of hanging a nest from living trees in a Thai rainforest to why unconventional construction doesn't have to cost more than a conventional build, and why the future of hospitality belongs to hyper-niche, experience-first destinations. Things You'll Learn in This Episode * What biophilic design and biomimicry actually mean, and how they shape every Nomadic Resorts project * Why a mushroom-inspired treehouse dining pod that rises on a winch became a massive PR win for a luxury hotel brand * How Louis and Olaf bootstrapped Nomadic Resorts and convinced a client to invest $13M from a hand sketch * Why unconventional, nature-inspired construction can cost the same as a conventional build * How Nomadic Resorts approaches new locations by studying vernacular architecture and local building materials * Why Louis believes AI will drive a surge in hyper-niche, activity-specific resort concepts Connect with Louis Thompson LinkedIn: https://www.linkedin.com/in/louis-thompson-9825308/ [https://www.linkedin.com/in/louis-thompson-9825308/]Nomadic Resorts: https://nomadicresorts.com/ [https://nomadicresorts.com/]Nomadic Escapes: https://www.nomadic-escapes.com/ [https://www.nomadic-escapes.com/] Grab the free Radical Hospitality Starter Kit → root-ad.com/starter Connect with Zeke Freeman: Instagram: @zekefreeman_rootarchitecture [https://www.instagram.com/zekefreeman_rootarchitecture/#] and @rootarchitecture [https://www.instagram.com/rootarchitecture/] YouTube: @rootarchitecture [https://www.youtube.com/channel/UCm-rNkKMVYiFuCLs3BBZ6EA] Facebook: @RootArchitectureandDevelopment [https://www.facebook.com/RootArchitectureandDevelopment] LinkedIn: Zeke Freeman [https://www.linkedin.com/in/zeke-freeman-20183020/] X/Twitter: @zfreemanroot [https://x.com/zfreemanroot] Ready to get started with your hospitality project? https://root-ad.com/ [https://root-ad.com/] Get in Touch: Stay connected with the Radical Hospitality podcast for more episodes exploring the intersection of architecture, design, and unforgettable guest experiences. Follow, Rate & Review: If you enjoyed this episode, please subscribe, leave a review, and share it with your network! Your support helps us continue delivering conversations with industry leaders redefining hospitality.

Building Passive Income Through RVs and Franchising with Garr Russell

In this episode of the Radical Hospitality Show, host Zeke Freeman sits down with Garr Russell, founder of Fireside RV Rentals, to unpack how a simple family RV purchase turned into one of the largest RV rental management franchises in the country. Garr shares his entrepreneurial journey from early lawn care businesses to building scalable systems in hospitality, why RV rental management is fundamentally different from short-term rentals, and how faith, discipline, and long-term thinking have shaped his approach to business. The conversation covers franchising, asset-light models, delegation, generational wealth, and why documenting systems is the real work behind scale. Things You’ll Learn in This Episode * How RV rental management works and why it differs from Airbnb-style real estate rentals * Why turning lifestyle assets like RVs into income streams can offset ownership costs without chasing appreciation  * The economics behind Fireside’s 50/50 management model and why it makes sense in the RV industry * What it takes to build and operate an RV rental management franchise with low overhead  * How franchising can be a faster and more scalable path than owning large fleets of depreciating assets  * The importance of documentation, systems, and delegation when scaling a hospitality business  * How faith influences Garr’s decision-making, leadership style, and approach to entrepreneurship  * Why thinking in terms of assets and recurring revenue changes how entrepreneurs build long-term wealth * How community and support systems play a critical role in sustainable franchise growth Connect with Garr Russell LinkedIn: https://www.linkedin.com/in/garrrussell [https://www.linkedin.com/in/garrrussell] Website: https://firesidervrental.com/ [https://firesidervrental.com/] https://firesidervrentalfranchise.com/ [https://firesidervrentalfranchise.com/] https://garrrussell.com/ [https://garrrussell.com/] Grab the free Radical Hospitality Starter Kit → root-ad.com/starter Connect with Zeke Freeman: Instagram: @zekefreeman_rootarchitecture [https://www.instagram.com/zekefreeman_rootarchitecture/#] and @rootarchitecture [https://www.instagram.com/rootarchitecture/] YouTube: @rootarchitecture [https://www.youtube.com/channel/UCm-rNkKMVYiFuCLs3BBZ6EA] Facebook: @RootArchitectureandDevelopment [https://www.facebook.com/RootArchitectureandDevelopment] LinkedIn: Zeke Freeman [https://www.linkedin.com/in/zeke-freeman-20183020/] X/Twitter: @zfreemanroot [https://x.com/zfreemanroot] Ready to get started with your hospitality project? https://root-ad.com/ [https://root-ad.com/] Get in Touch: Stay connected with the Radical Hospitality podcast for more episodes exploring the intersection of architecture, design, and unforgettable guest experiences. Follow, Rate & Review: If you enjoyed this episode, please subscribe, leave a review, and share it with your network! Your support helps us continue delivering conversations with industry leaders redefining hospitality.

From One Treehouse to 33 Units: Building Bolt Farm the #1 Bucket-List Romantic Getaway - Tori Bolt

Download to get you $1M Presale Framework based on this episode → root-ad.com/presale [https://root-ad.com/presale] In this episode of the Radical Hospitality Show, host Zeke Freeman sits down with Tori Bolt, co-founder of Bolt Farm Treehouse, to unpack how one of the most recognizable names in experiential outdoor hospitality was built from a single handcrafted treehouse into a thriving, design-forward micro-resort.  Tori shares the real story behind Bolt Farm, including early missteps with zoning and entitlements, the painful decision to walk away from a failed development, and the lessons that shaped their successful relaunch in Tennessee.  The conversation dives deep into building with intention, scaling through offsite construction, designing amenities that actually drive revenue, and creating a hospitality brand centered on connection, relationships, and unforgettable guest experiences.  This episode is a masterclass for anyone building in hospitality who wants to grow with clarity, discipline, and heart. Things You’ll Learn in This Episode * How Bolt Farm Treehouse evolved from a single wedding treehouse into a 33-unit experiential destination * Why zoning, entitlements, and location selection can make or break a hospitality project * The financial and operational lessons learned from a failed development and full restart * How offsite construction and prefab manufacturing accelerated Bolt Farm’s growth * Why focusing on a clear guest avatar leads to stronger branding and higher nightly rates * How spa and wellness amenities can significantly impact revenue and margins * The role of Instagram, influencers, and direct bookings in building demand before opening * How to structure a hospitality team as you scale without bloating payroll * What it takes to deliver “unreasonable hospitality” at scale * Practical advice for couples building and running a business together Connect with Tori Bolt LinkedIn: Tori Bolt - https://www.linkedin.com/in/tori-bolt/ Website: https://www.boltfarmtreehouse.com/ Instagram: @boltfarmtreehouse - https://www.instagram.com/boltfarmtreehouse/ Grab the free Radical Hospitality Starter Kit → root-ad.com/starter Connect with Zeke Freeman: Instagram: @zekefreeman_rootarchitecture [https://www.instagram.com/zekefreeman_rootarchitecture/#] and @rootarchitecture [https://www.instagram.com/rootarchitecture/] YouTube: @rootarchitecture [https://www.youtube.com/channel/UCm-rNkKMVYiFuCLs3BBZ6EA] Facebook: @RootArchitectureandDevelopment [https://www.facebook.com/RootArchitectureandDevelopment] LinkedIn: Zeke Freeman [https://www.linkedin.com/in/zeke-freeman-20183020/] X/Twitter: @zfreemanroot [https://x.com/zfreemanroot] Ready to get started with your hospitality project? https://root-ad.com/ [https://root-ad.com/] Get in Touch: Stay connected with the Radical Hospitality podcast for more episodes exploring the intersection of architecture, design, and unforgettable guest experiences. Follow, Rate & Review: If you enjoyed this episode, please subscribe, leave a review, and share it with your network! Your support helps us continue delivering conversations with industry leaders redefining hospitality.

From Wiped Out to $100M Exit: How Sarah Dusek Built the Glamping Brand That Changed Outdoor Hospitality

In this episode of The Radical Hospitality Show, host Zeke Freeman sits down with entrepreneur, investor, and hospitality visionary Sarah Dusek to explore what it really takes to build, scale, and reinvent purpose-driven travel brands. From her beginnings as an “accidental hotelier” to co‑founding Under Canvas, one of the largest luxury glamping brands in the U.S., Sarah shares candid stories of failure, resilience, and defining moments—including the night a storm flattened her entire camp.  The conversation dives deep into scalable business models, the power of repeatability, leadership through crisis, and why identity matters more than imitation in hospitality. Sarah also unpacks her current work with Few & Far, a transformational travel brand rooted in conservation in South Africa, and Enigma Ventures, an investment fund backing women founders across Africa.  This episode is a masterclass in problem‑solving, impact-driven entrepreneurship, and building businesses that balance people, planet, and profit. Things You’ll Learn in This Episode * How Sarah transitioned from nonprofit work to building impact-driven hospitality businesses * Why defining the right problem is half the solution in business and development * Key lessons from scaling Under Canvas from “tents in a field” to a national brand * What truly makes a business scalable—and why not every business should scale * How to respond when everything falls apart (literally) and keep moving forward * The importance of identity and personal values in hospitality brand design * How Few & Far is redefining luxury travel through conservation, community, and carbon sequestration * What investors really look for beyond pitch decks and financials * Lessons Sarah learned moving from founder to investor and why she returned to building * Practical advice for hospitality entrepreneurs navigating growth, capital, and leadership challenges Connect with Sarah Dusek * Website: https://www.sarahdusek.com * Few & Far Travel: https://www.fandftravel.com * Few & Far Luvhondo Lodge: https://www.fewandfarluvhondo.com * Book: Thinking Bigger: A Pitch Deck Formula for Women Who Want to Change the World Grab the free Radical Hospitality Starter Kit → root-ad.com/starter Connect with Zeke Freeman: Instagram: @zekefreeman_rootarchitecture [https://www.instagram.com/zekefreeman_rootarchitecture/#] and @rootarchitecture [https://www.instagram.com/rootarchitecture/] YouTube: @rootarchitecture [https://www.youtube.com/channel/UCm-rNkKMVYiFuCLs3BBZ6EA] Facebook: @RootArchitectureandDevelopment [https://www.facebook.com/RootArchitectureandDevelopment] LinkedIn: Zeke Freeman [https://www.linkedin.com/in/zeke-freeman-20183020/] X/Twitter: @zfreemanroot [https://x.com/zfreemanroot] Ready to get started with your hospitality project? https://root-ad.com/ [https://root-ad.com/] Get in Touch: Stay connected with the Radical Hospitality podcast for more episodes exploring the intersection of architecture, design, and unforgettable guest experiences. Follow, Rate & Review: If you enjoyed this episode, please subscribe, leave a review, and share it with your network! Your support helps us continue delivering conversations with industry leaders redefining hospitality.