Station Branding 101

iHeart Bloodbath

Recorded Saturday June 27th. Host and radio consultant Andy Meadows discusses the latest round of layoffs at iHeart. He highlights industry reactions and gives his own take. Plus, he talks about the implications for radio talent during the current economic challenges and addresses the fatal flaw in iHeart's plan. You can also watch the full episode here [https://radioupdate.com/radio-influencers-podcast/]. This podcast is recorded using Riverside [https://riverside.sjv.io/LKBLdO].

Why I Do Market Visits

In this episode radio consultant and host Andy Meadows shares insights on the importance of on-site market visits for radio consulting, emphasizing personalized strategies, market-specific data, and the value of human connection in radio station improvement. He also mentions a few highlights and shares some pictures from his recent trip to Georgia for a market visit with Habersham Broadcasting. You can also watch the full episode here [https://radioupdate.com/radio-influencers-podcast/]. This podcast is recorded using Riverside [https://riverside.sjv.io/LKBLdO].

What Radio is Getting 20% Wrong

Host and radio consultant Andy Meadows addresses what he believes radio is getting 20% wrong, the music they choose to play. Meadows argues that many radio station music databases are inaccurate because they rely on national data rather than local data. He warns that playing the wrong songs one out of five times creates a competitive vulnerability that rivals can exploit. Ultimately, he encourages broadcasters to utilize market-level song data and local talent to maintain a competitive edge and ensure long-term station survival. You can also watch the full episode here [https://radioupdate.com/radio-influencers-podcast/]. This podcast is recorded using Riverside [https://riverside.sjv.io/LKBLdO].

Engagement Lessons From The Daily Show

In this episode radio consultant Andy Meadows explores how radio stations can boost listener engagement by adopting a strategy from The Daily Show. Meadows highlights the 'After The Cut' segment the Daily Show hosts do interacting with their live studio audience in an unscripted and authentic way. Then offers an example of how radio stations could do something similar with a couple of tweaks. You can also watch the full episode here [https://radioupdate.com/radio-influencers-podcast/]. This podcast is recorded using Riverside [https://riverside.sjv.io/LKBLdO].

Specialty Programming

Host and radio consultant Andy Meadows discusses the challenges and strategies related to specialty programming on radio stations, including evaluating its value, brand fit, format alignment, sponsorship potential, and local alternatives. You can also watch the full episode here [https://radioupdate.com/radio-influencers-podcast/]. This podcast is recorded using Riverside [https://riverside.sjv.io/LKBLdO].