Roots & Reflections

Horsepower to Hardwood | Featuring: Steve James

36 min · 1 de feb de 2024
portada del episodio Horsepower to Hardwood | Featuring: Steve James

Descripción

On this episode of the Roots & Reflections podcast, we sit down with the President & CEO of Frank Miller Lumber, Steve James. Family-owned for 120 years, Frank Miller Lumber is among the world’s largest quarter sawn hardwood lumber producers. Our conversation touches on Steve’s early career with General Motors, making the jump to the hardwood industry, and how his leadership philosophy helped reshape the culture at Frank Miller Lumber.

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The Hardwood Tipping Point

On this special IHLA edition of the Roots & Reflections podcast, we chat with the Director of Sales & Purchasing at Aurora Timberland, Clay Miller. Clay’s path through the industry has been anything but linear — from growing up around his family’s mill, to taking a detour in education and retail, and ultimately steering back to a career in hardwood lumber through a chance encounter. Our conversation explores the role of generational wisdom, the importance of industry storytelling, and the urgent need for the hardwood industry to reintroduce itself to a new generation of consumers. We also dive into lessons from The Tipping Point by Malcolm Gladwell, the surprising rise of shiplap, and how the industry might learn to grow its message — one meaningful connection at a time.

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