Salto Talks
Black Friday has spent years teaching us the same lesson: buy more, faster, cheaper. But what if the real innovation today is not about accelerating consumption - but about redesigning growth itself? In this episode of Salto Talks, Piotr Nejman speaks with Alexandra Davidsson - co-founder of Circular Monday, the world’s largest campaign for circular consumption, which has already reached more than 100 million people, operates in over 55 countries, and achieved all of that without a single dollar in marketing budget. This is not just a conversation about sustainability. It is a conversation about innovation that challenges the logic of overconsumption, about business models built on value rather than volume, and about why companies that fail to transition may become irrelevant. Alexandra shares the story behind Circular Monday - from its origins as White Monday in Sweden to its transformation into a global movement. She talks about the personal loss, the responsibility of carrying the initiative forward, and her decision to make her own “salto” by stepping away from stable income to take Circular Monday into its next chapter. Together, Piotr and Alexandra explore why circular economy is not just about waste or recycling, but about rethinking how businesses create value, how consumers make choices, and how innovation can work within the limits of one planet. In this episode, you will learn: 🔹 how Circular Monday started and why it was created as a response (or solution!) to Black Friday 🔹 how to build a global campaign with zero marketing budget. The story of Circular Monday - from 30 Swedish companies in 2017 to 100 million people in 2025. What actually drives viral without money? 🔹 circular economy ≠ recycling. Why the industry spent years trapped in a waste narrative - and what the circular economy actually means for businesses that want to survive the next decade 🔹 which circular business models are gaining traction: repair, reuse, rental, product-as-a-service 🔹 why scaling circular businesses is harder - but also more meaningful 🔹 circular Monday is looking for its next chapter. Alexandra has put everything on the line - no salary, savings running out in months - because she believes the campaign has to reach the next level. This is a founder journey they don't teach at MBA programs. 🔹 The resource agent - a job that doesn't exist yet, but should. Why in the age of AI and automation, physical work and local resource networks may become one of the biggest labor markets of the next decade. This is also the first-ever Salto Talks episode recorded in English - opening the podcast to a broader international audience. Guest: Alexandra Davidsson LinkedIn: https://www.linkedin.com/in/alexandradavidsson/ [https://www.linkedin.com/in/alexandradavidsson/] Circular Monday: https://www.circularmonday.com/ [https://www.circularmonday.com/] Host: Piotr Nejman https://www.linkedin.com/in/piotrnejman/ [https://www.linkedin.com/in/piotrnejman/] https://www.saltostrategies.com [https://www.saltostrategies.com]
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