SARE Ladies
In this episode of SARE Ladies, Anita and Ashley sit down with Connie Lee, CEO of Reffie, to unpack a hard truth: leasing isn’t broken because of traffic — it’s broken because of psychology, discipline, and misplaced tech optimism. Connie shares what she saw inside the leasing system that made her realize the problem runs deeper than most operators admit. From the emotional limbo tenants experience between a tour and an application, to why “very interested” leads disappear, we explore how uncertainty quietly kills momentum — and how lack of follow-up discipline compounds it. Then we tackle AI head-on. If PropTech has been “revolutionizing” leasing for a decade, why are vacancy rates still messy? Why are renters still texting friends at 11 PM because a chatbot couldn’t answer a basic floor plan question? Is AI improving conversion — or just increasing activity? This conversation cuts through the hype and focuses on what actually moves occupancy in 2026: clarity, speed, and disciplined follow-through. We close with one uncomfortable truth every operator needs to hear about leasing this year. If you care about occupancy, morale, and building systems that convert — this episode is for you. To find Connie: www.reffie.me Disclosure: Legal Disclosure for the SARE Ladies Podcast. The following is an important legal disclosure regarding the content of our podcast: * Entertainment Purposes Only: The content provided in all episodes of the SARE Ladies podcast, including discussions, opinions, interviews, and any other type of content, is intended solely for entertainment purposes. It should not be considered professional, financial, legal, or any other type of advice. * No Professional Advice: The hosts, guests, and producers of the SARE Ladies podcast are limited professional advisors. The content provided should not be relied upon for making any personal, financial, or business decisions. We strongly encourage our listeners to seek advice from qualified professionals before making any decisions based on the content of this podcast. * No Liability: The creators, hosts, and producers of the SARE Ladies podcast shall not be liable for any errors or omissions in the content provided, nor for any actions taken by any listener based on the information provided in the podcast. Any reliance you place on such information is therefore strictly at your own risk. * No Endorsement of Investments: While we may discuss a range of topics, including investments and financial strategies, such discussions are for illustrative and entertainment purposes only. The SARE Ladies podcast does not endorse or recommend any specific investments or financial products. * Consult Professionals: We strongly advise our listeners to consult with a qualified professional for advice tailored to their personal circumstances before making any investment or financial decisions. By listening to the SARE Ladies podcast, you acknowledge and agree to this disclaimer and understand that the content provided is not intended to replace professional advice.
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