Stop Losing Podcast Listeners (and Potential Clients) to This Silly Mistake

Why You Should Stop Creating Podcast Episodes From Scratch (and Never Look Back) — With Corinne McKay

🚨 LIMITED OFFER: Save your Podcast Strategy Sprint spot here → sayyestopodcasting.com/limited [https://sayyestopodcasting.com/limited] 🚨 When people hear the phrase content repurposing, they often assume it means taking shortcuts. But what if repurposing content is actually the key to building a sustainable podcast that works alongside your business instead of competing with it? In this episode, I’m joined by translator, interpreter, and trainer Corinne McKay to explore why so many solopreneurs feel pressured to create every podcast episode from scratch—and why that pressure might be unnecessary. We talk about the hidden value of repurposing content for your podcast, how different people prefer to consume information, and why giving your audience another way to engage with your ideas isn’t “cheating” at all. You’ll hear us discuss: * Why creating new content isn’t always the best use of your time. * How audio can deepen the connection with your audience. * The mindset shift that makes podcasting feel far more achievable. If you’ve been telling yourself you don’t have enough time to start or maintain a podcast, this conversation might change your perspective. Chances are, you’re already sitting on a library of ideas that could become valuable episodes—you just haven’t been calling them podcast episodes... yet. And if you’re wondering what this looks like in practice, make sure to tune into the next episode, where Corinne and I dig into the practical side of turning existing content into a podcast workflow that’s simple, efficient, and sustainable. Here's where you can connect with Corinne: * Training for Translators podcast [https://podcasts.apple.com/ie/podcast/training-for-translators/id1771075511] (Apple Podcasts) * Training for Translators podcast [https://open.spotify.com/show/7aWgEroPuOBA9ZYziSBykj] (Spotify) * Website [https://translatewrite.com/] * LinkedIn [https://www.linkedin.com/in/corinnemckay] ------------------ Do you want to plan your podcast in 56 minutes? Grab your FREE audio guide here. [https://sayyestopodcasting.com/guide?ep=21] Have a podcasting question, but want to keep it anonymous? Click here and get your question answered on the show. [https://docs.google.com/forms/d/e/1FAIpQLSfNJMyeve9hXQ9pMrfGLicILnuyQIe45u1-dW80ZYqVoak_Mw/viewform?usp=publish-editor] (Anonymously.) Looking for a hosting platform for your podcast? Try Captivate for free. [https://sayyestopodcasting.com/captivate] Wondering where I record all of my episodes? Check out Riverside.fm. [https://riverside.sjv.io/Jkb3mR] Shall we connect on LinkedIn? Yes! https://www.linkedin.com/in/anjalordanic/ [https://www.linkedin.com/in/anjalordanic/]

A Mini Masterclass in Podcasting for Coaches, Mentors, and Educators (Without the Usual Advice)

🚨 LIMITED OFFER: Save your Podcast Strategy Sprint spot here → sayyestopodcasting.com/limited [https://sayyestopodcasting.com/limited] 🚨 Listen to this entire interview and tune into Dave Campbell's How To Podcast Series here [https://podfollow.com/the-how-to-podcast-series-revolving-podcast-co-hosts-shorter-episodes-and-a-community-for-you/episode/b327155857fac99217d470b6982d667b5ec80b4a/view]! ------------------ Podcasting as a business tool sounds straightforward on paper, but once you start thinking about your ideal listener, consistency, imposter syndrome, and attracting clients, things can get surprisingly complicated. In this episode, I share a conversation I had as a guest on Dave Campbell’s podcast, and together we explore a different way of thinking about business podcasting—one that leaves room for both intention and unexpected opportunities. If you've been wondering whether a podcast can genuinely support your business, or if you're overthinking who your content should be for, this discussion will give you a fresh perspective without adding more complexity to your plate. Rather than focusing on rigid rules or one-size-fits-all advice, we talk through the realities of creating a podcast that fits your business, your personality, and your goals. Most importantly, we share personal experiences, lessons learned, and observations from working with podcasters who are trying to build something meaningful and sustainable. In this episode, you'll hear us explore: * How to think about your ideal listener without boxing yourself in. * Why podcasting as a business tool looks different from a passion project. * The role of consistency, mindset, and authenticity in long-term podcast growth. If podcasting as a business tool has felt more overwhelming than exciting lately, this conversation will help you zoom out, rethink a few assumptions, and see what's actually possible. ------------------ Do you want to plan your podcast in 56 minutes? Grab your FREE audio guide here. [https://sayyestopodcasting.com/guide?ep=20] Have a podcasting question, but want to keep it anonymous? Click here and get your question answered on the show. [https://docs.google.com/forms/d/e/1FAIpQLSfNJMyeve9hXQ9pMrfGLicILnuyQIe45u1-dW80ZYqVoak_Mw/viewform?usp=publish-editor] (Anonymously.) Looking for a hosting platform for your podcast? Try Captivate for free. [https://sayyestopodcasting.com/captivate] Wondering where I record all of my episodes? Check out Riverside.fm. [https://riverside.sjv.io/Jkb3mR] Shall we connect on LinkedIn? Yes! https://www.linkedin.com/in/anjalordanic/ [https://www.linkedin.com/in/anjalordanic/]

Thinking About Interviewing Guests on Your Podcast? Listen to This First to Learn How to Use Podcast Guests Without Losing Your Authority

🚨 LIMITED OFFER: Save your Podcast Strategy Sprint spot here → sayyestopodcasting.com/limited [https://sayyestopodcasting.com/limited] 🚨 Ready to have 1 month's worth of podcast episodes for your show in 1 hour? Book your Recording Sprint here! [https://sayyestopodcasting.com/sprint?ep=19] Episode to listen to next: Here’s Why You SHOULD NOT Have an Interview-Only Podcast [https://pod.fo/e/393a03] ------------------ If you're thinking about launching an interview podcast, or you're planning to include guests on your show, this episode is for you. Podcast interviews can seem like the easiest path forward. You get to ask questions, let someone else do most of the talking, and still publish a great episode. But if you're building a podcast to support your business, there's a lot more to consider. In this episode, I'm sharing lessons from my own experience hosting more than 100 podcast episodes, most of them interviews, and what I'd do differently if I were starting again today. We'll look at a smarter way to approach guest episodes so they strengthen your podcast strategy rather than distract from it. You'll hear my thoughts on: * How to think about guest conversations differently. * Why some interviews feel more valuable than others. * The role your listeners should play in every guest decision. If you've been wondering whether interviews belong in your podcast, or how to make guest episodes work without losing your own voice and expertise, this conversation will give you a fresh perspective. Great podcast guest episodes are precisely about creating a better experience for your listeners while making sure your expertise remains part of the conversation. ------------------ Do you want to plan your podcast in 56 minutes? Grab your FREE audio guide here. [https://sayyestopodcasting.com/guide?ep=19] Have a podcasting question, but want to keep it anonymous? Click here and get your question answered on the show. [https://docs.google.com/forms/d/e/1FAIpQLSfNJMyeve9hXQ9pMrfGLicILnuyQIe45u1-dW80ZYqVoak_Mw/viewform?usp=publish-editor] (Anonymously.) Looking for a hosting platform for your podcast? Try Captivate for free. [https://sayyestopodcasting.com/captivate] Wondering where I record all of my episodes? Check out Riverside.fm. [https://riverside.sjv.io/Jkb3mR] Shall we connect on LinkedIn? Yes! https://www.linkedin.com/in/anjalordanic/ [https://www.linkedin.com/in/anjalordanic/]

Here's Everything We Did Wrong With Our Podcasts (So You Don't Have to)

🚨 LIMITED OFFER: Save your Podcast Strategy Sprint spot here → sayyestopodcasting.com/limited [https://sayyestopodcasting.com/limited] 🚨 This episode is all about podcasting mistakes — the ones most of us make when we start a show and the ones we usually don’t notice until much later. In this purposely chaotic and very honest mock "press conference," I teamed up with my podcaster friend Slobodan Manić [https://slobodanmanic.com/] to roast ourselves and unpack the podcasting decisions that hold most creators back. If you’ve ever felt like your podcast isn’t growing, your message feels unclear, or your show has somehow drifted away from your business goals, this conversation will probably feel painfully familiar (it's okay, you're not alone). We talk about the frustrating gap between "consistently publishing" and actually building a podcast that supports your work, attracts the right listeners, and keeps people coming back. Inside this episode, we explore: * Why interview-only podcasts can feel safe but limiting. * The pressure of trying to appeal to "everyone." * What changes when you finally design your podcast with intention. We also get into solo episodes, imposter syndrome, podcast growth expectations, and why podcast strategy matters far more than sounding polished from day one. More than anything, I hope this episode helps you stop overthinking, laugh at the messy parts of podcasting, and rethink what kind of show you actually want to create. Check out Sani's No Hacks podcast & website here [https://nohacks.co/]! ------------------ Book your FREE 30-minute on-air coaching session here [https://sayyestopodcasting.com/free?ep=18]! Do you want to plan your podcast in 56 minutes? Grab your FREE audio guide here. [https://sayyestopodcasting.com/guide?ep=18] Have a podcasting question, but want to keep it anonymous? Click here and get your question answered on the show. [https://docs.google.com/forms/d/e/1FAIpQLSfNJMyeve9hXQ9pMrfGLicILnuyQIe45u1-dW80ZYqVoak_Mw/viewform?usp=publish-editor] (Anonymously.) Looking for a hosting platform for your podcast? Try Captivate for free. [https://sayyestopodcasting.com/captivate] Wondering where I record all of my episodes? Check out Riverside.fm. [https://riverside.sjv.io/Jkb3mR] Shall we connect on LinkedIn? Yes! https://www.linkedin.com/in/anjalordanic/ [https://www.linkedin.com/in/anjalordanic/]

How This One Mistake Could Break Your Podcast Before You Even Launch

🚨 LIMITED OFFER: Save your Podcast Strategy Sprint spot here → sayyestopodcasting.com/limited [https://sayyestopodcasting.com/limited] 🚨 Book your FREE 30-minute coaching session here [https://sayyestopodcasting.com/free?ep=17]! Podcast positioning is one of the biggest reasons a new show succeeds or struggles, and in this episode, I’m breaking down the mistake I see aspiring podcasters make before they even launch. It’s rarely about the microphone, the editing software, or having the “perfect” setup. More often, it comes down to clarity. I share two real stories from conversations I’ve had with future podcasters who were stuck focusing on the wrong things while the actual issue was hiding underneath the surface. And honestly? It’s a mistake that’s incredibly easy to make when you’re excited, overwhelmed, and trying to make your podcast work as a business tool. If you’ve been second-guessing your podcast idea, overthinking the tech side, or wondering why your message still feels blurry, this episode will help you refocus on what actually matters. Inside this episode, I talk about: * Why unclear podcast positioning creates confusion for listeners. * The hidden problem behind trying to serve multiple audiences. * What makes a podcast feel clear, recognizable, and easy to follow. I also touch on bilingual podcasting, audience expectations, and why podcast strategy matters far more than expensive equipment in the early stages. By the end of this episode, you’ll have a much clearer sense of what your podcast really needs before you hit publish. ------------------ Do you want to plan your podcast in 56 minutes? Grab your FREE audio guide here. [https://sayyestopodcasting.com/guide?ep=17] Have a podcasting question, but want to keep it anonymous? Click here and get your question answered on the show. [https://docs.google.com/forms/d/e/1FAIpQLSfNJMyeve9hXQ9pMrfGLicILnuyQIe45u1-dW80ZYqVoak_Mw/viewform?usp=publish-editor] (Anonymously.) Looking for a hosting platform for your podcast? Try Captivate for free. [https://sayyestopodcasting.com/captivate] Wondering where I record all of my episodes? Check out Riverside.fm. [https://riverside.sjv.io/Jkb3mR] Shall we connect on LinkedIn? Yes! https://www.linkedin.com/in/anjalordanic/ [https://www.linkedin.com/in/anjalordanic/]