Jeff & Teri Leicher of Jack's Diving Locker in Kona, Hawaii, ISDHF 2026 Inductees at DEMA Show 2025

Underwater Archaeology in Florida – 14,000 Years Beneath the Surface | Marketing Minutes

In this episode of Marketing Minutes by Scuba Diving Industry Magazine, Dr. Melissa R. Price of the Florida Bureau of Archaeology Research shares how underwater archaeology in Florida spans prehistoric mastodon butchering sites, ancient dugout canoes, submerged burial grounds, and Spanish colonial shipwrecks. As both an underwater archaeologist and Diving Safety Officer for the Florida Department of State, Dr. Price explains how her team protects archaeological sites on state lands and in state waters. 🕐Timestamps: 00:00 Intro – Marketing Minutes 00:28 Meet Dr. Melissa R. Price 01:04 Role with Florida Bureau of Archaeology Research 02:03 Beyond Shipwrecks – 14,000 Years of Submerged History 03:19 Florida’s Deep & Freshwater Sites 03:54 How to Become an Underwater Archaeologist 05:02 Scientific Diving & Safety Protocols 06:55 Most Memorable Archaeological Site 08:24 Fieldwork Intensity – Hundreds of Dives 09:29 Preservation & Public Awareness 10:10 Closing Thoughts #ScubaDivingIndustry, #ScubaDiving, #DiveTraining, #Diving, #DiveRetailers, #ScubaPodcast, #DiveIndustry, #ScubaIndustry, #ScubaDivingIndustryMagazine, #WilliamCline, #ClineGroup #MarketingMinutes

Great Barrier Reef Diving – Heron Island Guide | Marketing Minutes

Great Barrier Reef diving takes center stage in this episode of Marketing Minutes by Scuba Diving Industry Magazine, featuring Deborah Dickson-Smith of Diveplanit and Elliot Peters, Master Reef Guide at Heron Island in the southern Great Barrier Reef. Located 80 km offshore in Queensland, Australia, Heron Island offers world-class Great Barrier Reef diving with direct access to pristine reef systems, manta cleaning stations, turtle nesting sites, and thriving shark populations. As one of the few island-based resorts with immediate reef access, Heron Island sits within a World Heritage Marine Park, a Key Biodiversity Area, and a newly designated Important Shark and Ray Area. #ScubaDivingIndustry, #ScubaDiving, #DiveTraining, #Diving, #DiveRetailers, #ScubaPodcast, #DiveIndustry, #ScubaIndustry, #ScubaDivingIndustryMagazine, #WilliamCline, #ClineGroup #MarketingMinutes

Dive Industry Marketing Lessons – Peter Radsliff’s Journey | Marketing Minutes

Dive Industry Marketing has shaped some of the most iconic brands, products, and professional careers in scuba, and in this episode of Marketing Minutes by Scuba Diving Industry Magazine, we sit down with one of the industry’s most experienced voices, Peter Radsliff. 🕐Timestamps: 00:00 Intro – Welcome to Marketing Minutes 00:28 Guest Introduction – Peter Radsliff 01:20 Early Diving Roots & Bamboo Reef Dive Shops 03:40 Dive Retail Community and Career Foundations 04:05 Joining Oceanic in the Bob Hollis Era 05:38 From Sales Manager to Product Leadership 07:50 Expanding Oceanic’s Marketing and Product Line 09:20 Advice for Young Dive Industry Professionals 11:00 Building Skills Beyond Diving 11:45 Creating the First Air-Integrated Dive Computers 13:20 Why Dive Shops Are Career Incubators 14:35 Leaving the Industry and Entering Tech 14:55 Writing Scuba: My Life Underwater 15:45 Favorite Stories and Close Calls from the Book 16:30 Closing Thoughts + Next Episode Preview 17:05 Final Thanks and Subscribe Reminder #ScubaDivingIndustry, #ScubaDiving, #DiveTraining, #Diving, #DiveRetailers, #ScubaPodcast, #DiveIndustry, #ScubaIndustry, #ScubaDivingIndustryMagazine, #WilliamCline, #ClineGroup #MarketingMinutes

Dive Gear Progression – How Bonassi Builds Confident Divers | Marketing Minutes

Dive gear progression is one of the most critical yet overlooked factors in keeping new divers active, confident, and committed to the sport. In this episode of Marketing Minutes by Scuba Diving Industry Magazine, publisher William Cline and ad sales manager Britain Cline sit down with Shawn Murphy of Bonassi to explore how the right equipment bridges the gap between certification and lifelong diving. Shawn shares how Bonassi was born in the Mexican Caribbean and shaped by an Italian diving legacy, with a focus on real world durability, fit, and customization. The conversation centers on how thoughtful dive gear progression helps divers move beyond rental equipment and survival mode into ownership, confidence, and long term engagement with the sport. #ScubaDivingIndustry, #ScubaDiving, #DiveTraining, #Diving, #DiveRetailers, #ScubaPodcast, #DiveIndustry, #ScubaIndustry, #ScubaDivingIndustryMagazine, #WilliamCline, #ClineGroup #MarketingMinutes #ScubaGear

Scuba Diving Industry Magazine's Influence – Reaching the Buyers Who Decide | Marketing Minutes

Dive Retailer Influence is the foundation of how brands succeed in the scuba diving industry, and in this special edition of Marketing Minutes, we break down exactly why. Hosted by Britain Cline and William Cline, this episode pulls back the curtain on the audience, reach, and media tools behind Scuba Diving Industry Magazine. In this episode, we explain who our magazine and podcasts are built for, starting with a verified print circulation that reaches 986 brick-and-mortar dive retailers across all 50 U.S. states. Every retailer is manually verified using Google Street View to confirm a physical storefront — ensuring true market coverage and unmatched accuracy. This is not a purchased list, it’s a curated influence network. #ScubaDivingIndustry, #ScubaDiving, #DiveTraining, #Diving, #DiveRetailers, #ScubaPodcast, #DiveIndustry, #ScubaIndustry, #ScubaDivingIndustryMagazine, #WilliamCline, #ClineGroup #MarketingMinutes