She Leads Collective Podcast: stories, allyship and confidence tools for women
Send us Fan Mail [https://www.buzzsprout.com/2489643/fan_mail/new] What if the best business ideas don’t come from grand strategy, but from noticing something small that others simply accept? In this episode, Mary speaks with Steph Douglas, founder of Don’t Buy Her Flowers, about how a deeply personal experience as a new mum became the starting point for a thoughtful, values-led gifting business. After receiving multiple bouquets of flowers after the birth of her first child, Steph Douglas found herself wondering why we so often send gifts that are well-meant, but not always what someone truly needs. That insight became the seed for Don’t Buy Her Flowers, a business built around care, empathy and practical support. In this conversation, Steph shares how her background in brand and marketing helped her understand customers, how a blog and community became the foundation for the business, and what it took to grow, adapt and eventually navigate acquisition. Mary and Steph also explore the realities of leadership behind the scenes: rapid growth during Covid, the pressure of financial uncertainty, the emotional toll of running a business, and the importance of staying connected to what matters most. This is a conversation about thoughtful leadership, customer insight, resilience, motherhood, business growth and what it really means to lead with care. Connect with Steph on LinkedIn https://www.linkedin.com/in/stephdouglas/ Visit Don't Buy Her Flowers - https://www.dontbuyherflowers.com/ Listen to Stephs podcast or read her blog - https://www.dontbuyherflowers.com/blog 🔗 Connect with Mary: marygregory.com [https://marygregory.com] 📣 LinkedIn: linkedin.com/in/marygregory [https://www.linkedin.com/in/marygregory?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BW4x6Jp3MT2SOdG3BzSansQ%3D%3D] 📸 Instagram: https://www.instagram.com/mary_gregory/ 📰 Newsletter: Subscribe on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7029410958645059584 🎙 Want to be a guest? Get in touch! ⭐ Subscribe, share & leave a review ✨ Produced by Mary Gregory Leadership Coaching
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