Big picture thinking and small details: Marketing leadership in Fintech

The Agile Solo Marketer: Strategies for impact and AI integration

We all know that marketing departments are getting smaller, but how does a head marketing cope when they ARE the marketing department? Amy Hopkins had this experience as head of marketing for Africa Padel (she's has since moved to a new role), so I wanted to understand how she used AI tools strategically, while focusing on building deeper relationships inside and outside of the business. Our chat had some real perspective shifts for me, and I think it will do the same for you. Follow Amy on Linkedin here: https://www.linkedin.com/in/amy-hopkins-8725631a/ Join the SA Marketers' Cicle here: https://www.samarketerscircle.co.za/ Connect with me on Linkedin here: https://www.linkedin.com/in/terence-mentor/ ——— Free guide: The Solo & Lean Marketer's Field Guide If Amy's "department of one" reality sounds familiar, we've gathered the most practical ideas from across the show into a field guide for marketers who are the whole team. Download it free: https://www.samarketerscircle.co.za/podcast-field-guide.html?utm_source=podcast&utm_medium=podcast&utm_campaign=field-guide And if you want the room where conversations like this happen every day, that's the Circle: samarketerscircle.co.za ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

"Data is not insight, and insight is not wisdom"

It’s not often you get a chance to get insight from a marketing professional at the end of her career, so this was a huge opportunity to tap into the deep experience that comes with the winding journey of marketing leadership. This episode is full of key takeaways that make it essential listening for current and future marketing leaders! Connect with Melanie here  [https://www.linkedin.com/in/melanie-van-rooy-78890878/] Follow me on Linkedin here [https://www.linkedin.com/in/terence-mentor/] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Automating growth for lean digital marketing teams

Is marketing to marketers the toughest kind of marketing? (I think that sentence makes sense) In this episode of the South African Digital Marketing Podcast, I chatted to Michelle Geere, CEO of Adbot. The conversation focused on the benefits and challenges of creating and selling a marketing tool in South Africa. Connect with Michelle on Linkedin: https://www.linkedin.com/in/michelle-geere/ Connect with me on Linkedin: https://www.linkedin.com/in/terence-mentor/ ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

AI, agility, and office pets: Navigating the marketing landscape of 2026

In this episode I chat to CEO and Founder of Lucky Hustle, Darren Morris. He recently wrote about what he sees is the 6 trends that South African marketers have to keep in mind as we think about what strategies and campaigns actually resonate with our audiences. Follow Darren Morris on Linkedin here: https://www.linkedin.com/in/darren-morris-527598151 [https://www.linkedin.com/in/darren-morris-527598151] Follow Terence on Linkedin here: https://www.linkedin.com/in/terence-mentor/ [https://www.linkedin.com/in/terence-mentor/] Don't forget to subscribe wherever you get your podcast! ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Relationships and Responsibility: Driving Ford South Africa’s marketing strategy

If you had to use two words that sums up what marketing leadership is all about, what would you use? In this episode, I sit down with Tarryn Knight, the Head of Marketing at Ford South Africa and she would say her two words are "relationships" and "responsibility". She discusses the importance of building trust with other departments, like finance and legal, to ensure that marketing isn't just seen as a "petulant child" asking for budget, but as a strategic business partner. Follow Tarryn on Linkedin here: https://www.linkedin.com/in/tarryn-leah-knight/ [https://www.linkedin.com/in/tarryn-leah-knight/] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.