Startup Riders
We’re trying something new on Startup Riders: short, tactical interviews with founders and investors building and investing in the next wave startups. This week, I sat down with Clint Burgess [https://www.linkedin.com/in/clintburgess/], co-founder of CharacterQuilt [https://www.characterquilt.com/] and former PMM leader at Bloomreach [https://techcrunch.com/2022/02/23/bloomreach-customer-personalization/] (where we met!). After running 500+ buyer interviews a year and watching insights die in decks, Clint built a GTM engine powered by AI agents trained on raw voice-of-customer data. This isn’t a “copy faster” tool. It’s a full-stack marketing engine for founders — research, ICP match, messaging, campaign generation — all in minutes. What you’ll learn * Why most GTM research never makes it to the final campaign * The difference between a copy bot and an infused buyer agent * How a single marketer can now run full campaigns end-to-end * Where “10x marketers” are already using this to win deals, prep fundraises, and revive warm leads 6 key takeaways * Campaigns die in committee: Even with great research, insights often get diluted before anything ships. * Founders should act as PMMs first: Talk to customers. Understand the buyer. Translate that into your narrative and GTM strategy. * AI ≠ copy monkey: CharacterQuilt trains agents on real interviews, so campaigns are based on actual pain — not GPT guessing. * From docs to campaign in 30 minutes: Upload positioning materials. CQ scores ICP fit, predicts pain points, and suggests campaign angles + leads. * One person can run full GTM loops: Research, creative, segmentation, execution — without a 20-person team. * Used beyond marketing: Clint uses CQ for fundraising, event prep, and reviving 500+ warm leads stuck in Gong/Notion. 📺 Listen and subscribe on YouTube → Startup Riders on YouTube [https://www.youtube.com/@StartupRiders] 🗣️ Tell me what you want to hear more of in the comments 🤙 To hear more, visit www.startupriders.com [https://www.startupriders.com?utm_medium=podcast&utm_campaign=show-notes-spotify-open-access]
5 episodios
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