Startup Riders
“Speed is non-negotiable — it’s the ultimate advantage.” This week I sat down with Guillem Oliva [https://www.linkedin.com/in/guillemoliva/?locale=en_US], co-founder of Konvo AI [https://www.konvoai.com/] — a vertical agent platform that’s quietly rewriting how e-commerce brands convert. Konvo isn’t just another support bot. It’s a 24/7 agent that sells: combining brand context, product data, and live buyer signals to trigger real conversations and drive conversion. From live chat to proactive follow-ups, it turns intent into orders. And it’s working: 200 customers, $500K ARR, and 8% average conversion — built with just a 4-person team. We backed them early, and I’m pumped to share the story. What you’ll learn * Why most ecommerce campaigns convert <1% — and how Konvo unlocks 8%+ * How they went from kitchen MVP to 200 brands * The real wedge behind “AI agents for commerce” (hint: it’s not just chat) * How Konvo uses outbound, founder-led sales, and popcorn to win * Why speed + craftsmanship > frameworks Key takeaways * Co-founder match was founder-future-fit — Guillem and his co-founder aligned early on risk-taking, endurance mindset, and complementary skills — long before the startup idea. * MVP = results before product — They onboarded 30–40 customers with zero UI — just backend builds, consulting, and manual execution to deliver real outcomes. * 8% conversion > legacy channels — Konvo agents drive 8%+ conversion rates per convo, 10x above email/WhatsApp, by acting as actual sales closers. * Agent = proactive sales, not passive chat — Unlike typical bots, Konvo agents detect buyer intent mid-chat and auto-trigger contextual follow-up workflows. * Vertical AI > generic LLMs — Plugging in ChatGPT isn’t enough — Konvo builds guardrails, tone, product goals, and context into each brand-trained agent. * Own the customer, or lose the edge — As AI platforms become aggregators, every brand needs its own agent to retain conversion and control. * GTM began as founder-led brute force — First 100+ customers came from cold email/calling — with just one commercial person on a 4-person team. * GTM evolved into community flywheel — Focused on one region (Spain), built trust via offline dinners, creative campaigns (like 60kg popcorn drops), and vertical brand-building. * Find what works > scale what works — The playbook: test messy experiments that get results (e.g. popcorn), then figure out how to scale only after. * Speed is the real moat — Konvo’s core principle: obsess over detail and move fast — “Anything worth doing must be done fast, or it won’t happen.” 📺 Watch and subscribe on YouTube → Startup Riders on YouTube [https://www.youtube.com/watch?v=pCPZJl-w4lo&ab_channel=StartupRiders%27Podcast] 🗣️ What do you want us to cover next? Hit reply or comment 🤙 To hear more, visit www.startupriders.com [https://www.startupriders.com?utm_medium=podcast&utm_campaign=show-notes-spotify-open-access]
5 episodios
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