The Backyard BluPrint

Episode 6 - Building Custom Pools & Lifelong Connections with Alpha Pools

In this episode, we dive into the inspiring story of Billy Whirley and Joel Woerl of Alpha Pools USA [https://alphapoolsusa.com/], a Northern Virginia–based custom pool builder that’s redefining what it means to create dream backyards. What started as a chance friendship quickly evolved into a thriving partnership—and today, Alpha Pools is known for delivering five-star, fully personalized poolscapes that reflect each homeowner’s lifestyle. Billy and Joel share how their unique backgrounds—Billy in business development and Joel in ready-mix and concrete—combine to give them an edge in designing and building pools that are anything but ordinary. From tanning ledges and faux infinity edges to safety-driven marker tiles and trending sunken spas, they break down the features clients are asking for most in the Shenandoah Valley. More than just builders, the Alpha Pools team prides itself on hands-on service and personal connection. With Billy and Joel present on-site for 90% of every project, no detail goes unnoticed, and every family gets the retreat they’ve dreamed of. Tune in to learn how Alpha Pools is elevating the industry, the trends shaping backyard design in the Northeast, and why their partnership with AquaBlu Mosaics helps turn every project into a one-of-a-kind story. About Joel and Billy: Billy Whirley has spent his professional career in ever increasing roles of responsibility focusing on business management, business development, B2B sales, client development and relationships. Billy has always loved the construction industry as he is naturally gifted with an engineering mindset, with the ability to see a problem before it becomes a problem, and in pool construction that is an invaluable asset for our clients. Billy is a 30+ year resident of the Shenandoah Valley and currently resides in Stephens City with his wife Lisa. Joel Woerl has over 25 years of experience in the Ready-Mix Concrete and construction industry. Joel has a tremendous amount of experience in business management, concrete design, delivery and business development. Joel had the opportunity to manage operational teams, customer service teams and commercial sales teams during his career. The experience in the concrete and construction industry that Joel has fits very well in a company that builds Gunite /Shotcrete (concrete) in ground swimming pools. Joel has been in the Winchester area since 2008 and currently resides in the city of Boyce located in Clarke County Virginia with his wife Tami. About your host, Frank Vitori, Co-founder of AquaBlu Mosaics [https://aquablumosaics.com]: Frank brings over fifteen years of deep industry knowledge to the forefront of pool, spa, outdoor living, and coastal home design. As a driving force behind the premier online provider, Frank possesses comprehensive expertise across a wide range of product categories. He is particularly well-versed in all facets of tile pool finishes, installation products, and the intricate art of custom mosaic production. Frank's passion and understanding ensure AquaBlu Mosaics delivers exceptional quality and design solutions. Beyond aesthetics, Frank champions ocean conservation, embedding a commitment to charitable give-back initiatives within AquaBlu's core values reflecting his deep connection to the marine world. Want to learn more about these products and more? Visit AquaBluMosaics.com [https://www.aquablumosaics.com/]. Podcast listeners can get 5% off their purchase with discount code "BLUPRINT" at checkout!

Episode 5 - From Concrete to Creativity: Matt Russell on Designing Timeless Pools

In this inspiring episode of The Backyard BluPrint, host Frank Vitori [https://www.aquablumosaics.com/] welcomes industry veteran Matt Russell of Family Pools [https://thewaterworksco.com/] in Florida for a deep dive into the art and evolution of luxury backyard design. With more than 24 years in the pool industry, Matt has worn every hat—from pouring concrete and laying tile to leading high-end design projects and managing construction from concept to completion. Today, he oversees dozens of projects while guiding clients through a start-to-finish process that ensures every detail reflects their unique vision. Matt shares how backyards have transformed from simple swimming holes to fully realized outdoor living spaces that function as seamless extensions of the home. He breaks down the biggest design trends shaping today’s market, including minimalist elegance, clean lines, monochromatic palettes, and the rise of glass tile and porcelain pavers as go-to materials for beauty and low maintenance. He explains why glass tile continues to dominate waterlines, spas, and sun shelves, and how porcelain pavers now rival natural stone in both style and durability—without the upkeep. Listeners will also learn how smart technology is elevating outdoor spaces, with custom lighting systems and full backyard automation that can be controlled with a single app. Matt emphasizes the importance of timeless materials, thoughtful planning, and involving your pool contractor early in the homebuilding process to avoid costly mistakes. And for a touch of fun, Matt reveals one of his most unique projects yet: a Chevy bow-tie–shaped pool designed for YouTube star Cletus McFarland—a bold reminder that when it comes to dream backyards, creativity has no limits. Whether you’re a homeowner planning your first pool, a designer looking for fresh ideas, or simply a fan of great backyard transformations, this episode is packed with insights on creating outdoor spaces that deliver beauty, comfort, and lasting value. Tune in and discover how to turn a blank canvas into your personal paradise. Want to learn more about these products and more? Visit AquaBluMosaics.com [https://www.aquablumosaics.com/]. Podcast listeners can get 5% off their purchase with discount code "BLUPRINT" at checkout!

Episode 4 - Adding Personality to Pools with Artistry in Mosaics

On this episode of The Backyard BluPrint, host Frank Vitori welcomes long-time friend and partner Bob Hochstetter, VP of Sales of Artistry in Mosaics [https://www.aquablumosaics.com/collections/artistry-in-mosaics], for a colorful dive into the world of handcrafted pool mosaics and glass tile. Since 1987, Artistry in Mosaics has set the standard for quality and creativity, transforming backyards across the country with designs that turn swimming pools into works of art. Bob shares the inspiring story of how his family purchased the company in 1999 and grew it from a small mom-and-pop shop into a nationwide brand recognized for custom craftsmanship and unforgettable designs. From whimsical sea creatures to bold compass medallions, Artistry’s mosaics are 100% handmade in Florida using proprietary clay and glaze techniques—built to withstand any climate and last a lifetime. With over 400 stock options and limitless custom possibilities, every pool can tell its own story. Discover why Bob calls mosaics “the jewelry of the pool,” learn how families use custom designs to commemorate milestones and loved ones, and explore the latest trends in pool tile, including shimmering glass, large-format modern looks, and dimensional porcelain. Whether you’re a designer seeking fresh ideas or a homeowner dreaming of a backyard upgrade, this conversation is filled with insights and inspiration for adding beauty and personality to your outdoor oasis. ✨ Explore the full Artistry in Mosaics collection at AquaBluMosaics.com [https://www.aquablumosaics.com] and start imagining the pool of your dreams. Our Guest: Bob Hochstetter, VP of Sales at Artistry in Mosaics [https://artistryinmosaics.com/] Bob Hochstetter is a seasoned sales and marketing executive with two decades of experience driving growth and brand recognition in the pool and spa industry. As Vice President of Sales and co-owner of Artistry In Mosaics, he has positioned the company as a leader in glass and mosaic tile through strategic partnerships, creative marketing, and a relentless focus on customer relationships. Beyond leading national sales, Bob guides new product development with a sharp eye for design, color, and market trends, ensuring Artistry delivers innovative collections that meet customer demand. His ability to merge aesthetics with business strategy has launched some of the brand’s most successful product lines, reinforcing its reputation for beauty and durability. With a data-driven mindset and creative approach to branding, Bob blends sales leadership, marketing vision, and product innovation to build lasting loyalty and expand Artistry’s presence in a competitive market. Your Host: Frank Vitori, co-founder of AquaBlu Mosaics [https://www.aquablumosaics.com/] Frank brings over fifteen years of deep industry knowledge to the forefront of pool, spa, outdoor living, and coastal home design. As a driving force behind the premier online provider, Frank possesses comprehensive expertise across a wide range of product categories. He is particularly well-versed in all facets of tile pool finishes, installation products, and the intricate art of custom mosaic production. Frank's passion and understanding ensure AquaBlu Mosaics delivers exceptional quality and design solutions. Beyond aesthetics, Frank champions ocean conservation, embedding a commitment to charitable give-back initiatives within AquaBlu's core values reflecting his deep connection to the marine world. Want to learn more about these products and more? Visit AquaBluMosaics.com [https://www.aquablumosaics.com/]. Podcast listeners can get 5% off their purchase with discount code "BLUPRINT" at checkout!

Episode 3 - Designing Luxury by the Water: A Conversation with Claudio Tamborra

In this episode of The Backyard BluPrint, host Frank Vitori sits down with Claudio Tamborra, a leading voice in outdoor design and innovation and National Sales Director of Bisazza [https://www.bisazza.com/usa]. Together, they explore how luxury and functionality meet at the water’s edge — from the inspiration behind premium in-pool furniture to the subtle details that transform a backyard into a true resort-style escape. Claudio shares his journey in the industry, what sets his approach apart, and how thoughtful design choices elevate the poolside experience for homeowners and hospitality spaces alike. Whether you’re a pool professional, a designer, or simply someone who loves spending time outdoors, this episode is full of insights and ideas to help you reimagine what’s possible in your own backyard oasis. Explore all featured products at AquaBluMosaics.com [https://www.aquablumosaics.com/] About Claudio Tamborra - National Sales Director at Bisazza Claudio Tamborra is a seasoned sales executive and business strategist with over a decade of experience at the intersection of luxury design, architecture, and construction. Based in New York, he has driven national and regional growth for benchmark Italian brands and high-performance building product leaders including Bisazza, Florim, and Atlas Concorde. Fluent in English, Italian, and Spanish, Claudio blends a global perspective with a deep understanding of market dynamics—bridging design vision and business strategy to deliver measurable results. His career is marked by multimillion-dollar revenue growth, expanded distribution networks, and the successful commercialization of products across retail, contract, and national channels. With a background in international relations and business management, Claudiocombines analytical rigor with creative problem-solving, building lasting partnerships and guiding complex projects from concept to completion. For him, success lies in creating meaningful connections—between people, markets, and ideas. Hosted by Frank Vitori - Co-founder at AquaBlu Mosaics [https://www.aquablumosaics.com/] Frank brings over fifteen years of deep industry knowledge to the forefront of pool, spa, outdoor living, and coastal home design. As a driving force behind the premier online provider, Frank possesses comprehensive expertise across a wide range of product categories. He is particularly well-versed in all facets of tile pool finishes, installation products, and the intricate art of custom mosaic production. Frank's passion and understanding ensure AquaBlu Mosaics delivers exceptional quality and design solutions. Beyond aesthetics, Frank champions ocean conservation, embedding a commitment to charitable give-back initiatives within AquaBlu's core values reflecting his deep connection to the marine world. Want to learn more about these products and more? Visit AquaBluMosaics.com [https://www.aquablumosaics.com/]. Podcast listeners can get 5% off their purchase with discount code "BLUPRINT" at checkout! Have suggestions for future episodes? Email us at marketing@aquablumosaics.com and put "Backyard BluPrint" in the subject line. Want to learn more about these products and more? Visit AquaBluMosaics.com [https://www.aquablumosaics.com/]. Podcast listeners can get 5% off their purchase with discount code "BLUPRINT" at checkout!

Episode 2 - Fire, Water & Backyard Wonder with Chuck Nitschke of The Outdoor Plus

In the second episode of The Backyard BluPrint, host Frank Vitori sits down with Chuck Nitschke, National Sales Director at The Outdoor Plus [https://www.aquablumosaics.com/collections/the-outdoor-plus], for an unforgettable deep dive into the world of luxury fire pits, water features, and custom outdoor living products. Chuck shares his industry journey—from e-commerce hearth expert to fire feature guru—and unpacks what makes The Outdoor Plus a standout brand in the outdoor design world. From 100% USA-made craftsmanship to fully customizable fire and water features, Chuck explains how The Outdoor Plus is helping homeowners, designers, and pool builders bring bold ideas to life. You’ll learn: * How to choose the right fire pit for your space (shape, size, and materials matter!) * The difference between match-lit, battery, and electric ignition systems * Why fire + water features can elevate any backyard or pool design * How fully custom designs start with just a sketch—or even a napkin * What’s new in outdoor innovation, including portable tiki torches and high-end grills Whether you’re a pool builder, landscape architect, or backyard dreamer, this episode will inspire you to reimagine what’s possible in your outdoor space. Explore all featured products at AquaBluMosaics.com [https://www.aquablumosaics.com] About your hosts: Frank Vitori, Co-founder of AquaBlu Mosaics [https://www.aquablumosaics.com/] Frank brings over fifteen years of deep industry knowledge to the forefront of pool, spa, outdoor living, and coastal home design. As a driving force behind the premier online provider, Frank possesses comprehensive expertise across a wide range of product categories. He is particularly well-versed in all facets of tile pool finishes, installation products, and the intricate art of custom mosaic production. Frank's passion and understanding ensure AquaBlu Mosaics delivers exceptional quality and design solutions. Beyond aesthetics, Frank champions ocean conservation, embedding a commitment to charitable give-back initiatives within AquaBlu's core values reflecting his deep connection to the marine world. Chuck Nitschke, National Sales Director at The Outdoor Plus [https://theoutdoorplus.com/] Want to learn more about these products and more? Visit AquaBluMosaics.com [https://www.aquablumosaics.com/]. Podcast listeners can get 5% off their purchase with discount code "BLUPRINT" at checkout!