The Breaching Affect

Brewing Purpose After the Battle: How Zero Dark Thirty is Combating PTSD with Coffee and Community in Boise

What if your local coffee shop wasn’t just about caffeine; but about healing? In this powerful episode of Behind the Business, we meet the husband-and-wife team behind Zero Dark Thirty, a Boise coffee shop built on a mission far deeper than espresso shots. After years in the Marine Corps and law enforcement, founder Jared Webb hit rock bottom battling undiagnosed PTSD. What followed was a breakdown, and a breakthrough. Zero Dark Thirty isn’t just serving some of the best coffee in Boise, it’s creating a safe place for veterans and first responders to find purpose, connection, and hope. This is a raw, real, and redemptive story about overcoming trauma and building something that matters.

Building Get Strong Apparel: How Coaching & Bodybuilding Sparked a Local Brand

Discover the story behind Get Strong Apparel, a brand born from a passion for bodybuilding and community coaching. In this episode of Behind the Business, host Kelli Lumsden speaks with the founders Hulett McGaugh and Mike Triplett on how basketball practice and personal hustle turned into a growing apparel company. Learn how they balanced coaching, connections, and creative grit to get a local brand off the ground; and what it takes to “get strong” in business too.