The Business of a Clinic (BOAC)
In this episode of The Business of a Clinic, Jared speaks with Rachna Murthy and Jonathan, two consultant ophthalmologists and oculoplastic surgeons building a highly personal private clinic across London, Jersey, and soon Bermuda and the Cayman Islands. Rachna and Jonathan share how they moved from NHS backgrounds into private practice, and why building a successful clinic is not only about clinical skill. It is about trust, teamwork, patient obsession, communication, and creating a level of care that feels deeply human. They discuss why they operate as a two-surgeon team, how that improves speed, safety, and decision-making, and why ego can be both necessary and dangerous in surgery. They also explore what “five-star medicine” really means: treating patients like people, not transactions; building long-term relationships; offering direct access through WhatsApp; and making every part of the patient journey feel considered. The conversation also covers AI, wellness, longevity, aesthetics, body dysmorphia, holistic care, gut health, skin health, and why private medicine will always remain a “feeling business.” Technology can improve efficiency, but the future of great clinics will still depend on human trust, clinical judgement, and keeping the patient relationship at the center. Rachna and Jonathan also reflect on the realities of becoming clinician entrepreneurs: starting without much capital, building through word of mouth, acquiring a clinic in Jersey, hiring around values, expanding internationally, and learning how important self-care, outsourcing, and operational discipline become when running and growing a clinic. In this episode * Why business matters in medicine * How to build a clinic around patient trust * Why clinical skill alone is not enough * The benefits of a two-surgeon team * Ego, confidence, and surgical improvement * What five-star care means in private clinics * Why direct communication changes the patient experience * How WhatsApp groups support long-term patient relationships * Body dysmorphia, expectations, and knowing when not to operate * AI, empathy, hallucinations, and the limits of automation * Wellness, longevity, microbiome health, and holistic care * Why medicine is still a feeling business * Lessons from leaving the NHS and building a private practice * Hiring around values and learning to let people go * Scaling a clinic across London, Jersey, Bermuda, and the Cayman Islands * Why self-care matters for clinician entrepreneurs Key idea Great clinics are not built on clinical skill alone. They are built on trust, team, process, communication, and the feeling patients have that someone genuinely knows them, cares about them, and is looking after them. About the show The Business of a Clinic explores how private healthcare clinics can grow by improving patient relationships, patient engagement, clinic operations, retention, follow-up, commercial systems, and the overall patient experience.
40 episodios
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