The Business of Thinking Big

Scaling & Streamlining with Fernanda Villanueva

Many therapists start out with passion and purpose—but struggle to stick with it for the long haul or scale their business beyond a solo practice. In this inspiring episode, Lianne Kim sits down with Fernanda Villanueva, founder of Bloomwell Therapy, to talk about what it really takes to grow a sustainable, thriving therapy practice. Fernanda shares her journey from launching with zero clients to building a multi–six-figure group practice specializing in women’s and reproductive mental health. Together, she and Lianne unpack the challenges therapists face—like marketing, confidence, and team leadership—and the strategies that helped Fernanda expand while staying true to her mission. If you’ve ever wondered how to move from “just me” to a practice that lasts and scales, this conversation is your roadmap. In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ * Why so many therapists struggle to sustain and grow their practice * The importance of building strong foundations early on * How Fernanda overcame fear and uncertainty to attract her first clients * The role of mentorship and community in long-term success * Why marketing must evolve from “solo practitioner” to “team leader” * How to highlight your team’s strengths and fill their schedules * The mindset shifts required to scale without burning out Timestamps:‌ ‌ 01:00 – Fernanda’s journey into therapy and women’s mental health 04:00 – Starting with zero clients and building from scratch 07:00 – Early lessons in confidence, sales, and connection 11:00 – Transitioning from solo practice to group clinic 15:00 – Balancing family growth with business growth 19:00 – Joining Mama Mentors and setting quarterly goals 21:00 – Shifting marketing from “me” to “we” 24:00 – Filling therapist schedules and scaling sustainably Connect with Fernanda: Fernanda's website: https://bloomwelltherapy.ca/ [https://bloomwelltherapy.ca/]  Her IG: https://www.instagram.com/bloomwelltherapy/?hl=en [https://www.instagram.com/bloomwelltherapy/?hl=en]  — ‌Connect with me: Facebook: https://www.facebook.com/liannekimcoach [https://www.facebook.com/liannekimcoach] Instagram: @liannekimcoach [https://www.instagram.com/liannekimcoach] Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com [https://www.mamasandco.com] Instagram: @mamasandco [https://www.instagram.com/mamasandco] Podcasting support: https://theultimatecreative.com [https://theultimatecreative.com]

Hiring your Kids

You want to bring your kids into your business—but there’s a lot to know before you do. In this follow-up to Episode 375 on working with family, Lianne Kim dives into the specific challenges and opportunities of hiring your children. From legal requirements to emotional boundaries, this episode is packed with practical advice to help you make the right decision for your family and your business. Lianne shares her own journey preparing to hire her teenage daughter, including the questions she asked her accountant, the rules around minimum wage, and the importance of clear contracts and job descriptions. Whether your kids are eager to help or you’re simply curious about what’s possible, this episode will give you clarity and confidence In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌ * The legal hiring age and wage requirements for teens * Employee vs. subcontractor status—and which might be best * Why clear job descriptions and contracts matter even more with kids * How to balance being both “mom” and “boss” * What to consider before buying tools or equipment for your child’s role * Why regular check-ins and training are essential for success * When to end the working relationship if it’s not a fit Timestamps:‌ ‌ 02:00 – Why Lianne is preparing to hire her daughter 05:00 – Employee vs. contractor: pros and cons 07:00 – Minimum age and wage rules you need to know 10:00 – Setting realistic hours and expectations 13:00 – Tools, supplies, and business expenses 15:00 – Training, accountability, and monthly check-ins 17:00 – Separating the roles of mom and boss 18:00 – When to let go if it’s not working 19:00 – Final thoughts: making it a win-win — ‌Connect with me: Facebook: https://www.facebook.com/liannekimcoach [https://www.facebook.com/liannekimcoach] Instagram: @liannekimcoach [https://www.instagram.com/liannekimcoach] Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com [https://www.mamasandco.com] Instagram: @mamasandco [https://www.instagram.com/mamasandco] Podcasting support: https://theultimatecreative.com [https://theultimatecreative.com]

Working with Family

Hiring family into your business sounds like a dream, until it turns into a nightmare. In this episode, Lianne Kim dives into the messy, magical, and often misunderstood world of working with family. Whether it’s your spouse, sibling, cousin, or child, bringing loved ones into your business requires more than good intentions. It demands clarity, boundaries, and a solid plan. Lianne shares the most common scenarios she’s seen go wrong, the red flags to watch for, and the smart strategies that can make working with family a win-win. If you’ve ever wondered whether hiring someone you love is a good idea, this episode will help you decide and do it right. In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌ * Why most family business partnerships fail * The difference between hiring family and sharing ownership * Common mistakes entrepreneurs make when hiring loved ones * Red flags to avoid: pity hires, favors, and blurred boundaries * How to set clear roles, expectations, and contracts * The importance of regular meetings and tough conversations * When to bring in a coach or mediator to protect the relationship * How to make working with family a true win-win Timestamps:‌ ‌ 03:00 – Why partnerships often go wrong 06:00 – Good vs. bad reasons to hire family 10:00 – Common scenarios and what to watch for 15:00 – The danger of favors and informal arrangements 20:00 – How to set up a successful working relationship 26:00 – Contracts, job descriptions, and accountability 30:00 – When to bring in outside support 33:00 – Final thoughts on protecting your business and relationships Think you might be ready for business coaching? Book a call here: https://www.liannekim.com [https://www.liannekim.com]  — ‌Connect with me: Facebook: https://www.facebook.com/liannekimcoach [https://www.facebook.com/liannekimcoach] Instagram: @liannekimcoach [https://www.instagram.com/liannekimcoach] Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com [https://www.mamasandco.com] Instagram: @mamasandco [https://www.instagram.com/mamasandco] Podcasting support: https://theultimatecreative.com [https://theultimatecreative.com]

Personal Brand Mastery with Becky Launder

You’ve started a business, and suddenly—you’re the brand. But now what? In this episode, Lianne Kim sits down with Becky Launder, CEO of Modern Direct Seller and Oh My Hi, to unpack what it really takes to grow a business when you are the face of it. From accidental entrepreneur to personal brand strategist, Becky shares her journey and the framework she uses to help others thrive in the online space. If you’ve ever felt overwhelmed by content creation, unsure how to attract leads, or resistant to showing up online, this episode is your roadmap. Becky breaks down her 3-part framework for building a personal brand that converts, and offers practical advice for showing up with confidence and clarity. In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ * Why most personal brands start by accident * The mindset shift from “just a blog” to full-blown business * Becky’s 3-part framework: Content, Capture, Convert * How to create long-form content that fuels your marketing * Why people buy from you—not just your product * How to embrace your personality and lifestyle in your brand * What to do if you’re resisting the “personal brand” label * Tips for staying in your lane when working with family Timestamps:‌ ‌ 04:00 – Becky’s journey from corporate to entrepreneurship 10:00 – Building a business around your lifestyle 15:00 – What is a personal brand, really? 20:00 – Becky’s 3-part framework for growth 26:00 – How to attract leads and convert them 32:00 – Showing up online with confidence 38:00 – Final thoughts on personal brand mastery   Connect with Becky: Website: https://www.moderndirectseller.com Instagram: @beckylaunder CRM & Website Tools: https://www.ohmyhi.com [https://www.ohmyhi.com] — ‌Connect with me: Facebook: https://www.facebook.com/liannekimcoach [https://www.facebook.com/liannekimcoach] Instagram: @liannekimcoach [https://www.instagram.com/liannekimcoach] Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com [https://www.mamasandco.com] Instagram: @mamasandco [https://www.instagram.com/mamasandco] Podcasting support: https://theultimatecreative.com [https://theultimatecreative.com]

Quick Tip: Morning Movement

In this energizing Quick Tip episode, Lianne Kim shares a simple yet powerful strategy to boost your productivity, mood, and overall success: moving your body every morning. When we neglect physical movement, we compromise our energy, focus, and ability to show up fully in our businesses. Lianne unpacks how just 20 minutes of movement can transform your day and your results. Whether you’re juggling kids, clients, or caregiving, this episode will inspire you to prioritize your wellness and reclaim your mornings. No fancy gym required, just a commitment to start your day with intention and motion.  In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ * Why movement is essential for entrepreneurial success * How morning workouts prime your brain for focus and creativity * Simple ways to fit 20 minutes of movement into your routine * How to ask for support and set boundaries around your wellness * The ripple effect of starting your day in a high-energy state * Encouragement for those who feel out of shape or overwhelmed Timestamps:‌ ‌ 03:00 – Why movement matters for productivity 06:00 – Lianne’s personal journey with wellness and motherhood 10:00 – The benefits of morning movement 14:00 – Easy ways to fit in 20 minutes 18:00 – How to ask for help and protect your time 22:00 – Examples of movement you can do anywhere 26:00 – The mindset shift that turns movement into momentum 30:00 – Final challenge: Move your body today! — ‌Connect with me: Facebook: https://www.facebook.com/liannekimcoach [https://www.facebook.com/liannekimcoach] Instagram: @liannekimcoach [https://www.instagram.com/liannekimcoach] Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com [https://www.mamasandco.com] Instagram: @mamasandco [https://www.instagram.com/mamasandco] Podcasting support: https://theultimatecreative.com [https://theultimatecreative.com]