The COACHpreneur Journey
Are coaches supposed to be experts? Anne Lawson, a Sydney-based coaching psychologist with a Master's in Coaching Psychology, challenges this common misconception. In this conversation, Anne explains why clients are the real experts of their own lives, and what professional coaches actually bring to the table. We explore: - Why humanity is at the heart of transformational coaching - The journey from corporate communications to coaching psychology - How to shift from "selling yourself" to selling a proven process - What transformation really means in coaching (it's not what you think) - The difference between accredited and self-proclaimed coaches - Making mindfulness accessible to corporate clients - Building a sustainable coaching practice Anne shares insights from her work as both an internal coach within a government organization and her external coaching practice, specializing in midlife transitions and women navigating significant life shifts. Perfect for practicing coaches, aspiring coaches, and organizational leaders exploring professional coaching. ⏱️ TIMESTAMPS: 00:00 - Introduction 01:00 - Anne's Background & Introduction 02:30 - What is Humanity in Coaching? 06:07 - Journey from Corporate to Coaching 07:22 - Why Coaching Energizes Instead of Drains 09:34 - Client-Centered Coaching: It's Not About You 11:16 - Coaching What You Haven't Mastered 14:27 - Why Coaches Are NOT Subject Matter Experts 16:20 - Coaching as Mirror: Learning from Your Clients 20:25 - Coaches vs. Consultants: What's the Difference? 22:15 - Values in Action Strengths Framework 24:30 - Mindfulness in Transformational Coaching 31:44 - Making Mindfulness Accessible to Corporate Clients 34:50 - The Coaching Ecosystem & Building Your Practice 37:38 - Why Coaches Undervalue Their Services 40:27 - Not Selling Yourself - Selling a Process You Believe In 42:36 - What Transformation Really Means in Coaching 44:20 - Master's in Coaching Psychology: Credibility & Confidence 45:20 - There's Coaches... and Then There's COACHES 46:29 - Closing & How to Connect with Anne 🔗 Connect with Anne: LinkedIn: https://www.linkedin.com/in/anne-lawson-60b88a34/ 🔗 Resources Mentioned: ICF Core Competencies: https://coachingfederation.org/credentialing/coaching-competencies/icf-core-competencies/ Morphosis Coaching: https://morphosiscoaching.com 🎙️ Host: Joerg Sauer LinkedIn: https://www.linkedin.com/in/joergsauer-coach/ Instagram: @joergsauer_coach Website: https://joergsauer.coach/podcast #Coaching #CoachingPsychology #ProfessionalCoaching #ICF #TransformationalCoaching
12 episodios
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