The Copychat Show
Tips for persuading your audience to fall in love with your service or product with Sophia Dagnon
Descripción
In this Copychat Show [https://www.copyflight.com/copychat-show/], conversion copywriter Sophia Dangon and I talk about persuading your audience with persuasion principles. Sofi is a conversion copywriter and has worked with experts like Talia Wolf, Nikki Elbaz, and Joanna Wiebe of Copyhackers. Sofi and I used to visit weekly in the early days of our copywriting career. We go back for several years. I am delighted she came on the show to talk about the Persuasion Principle of likeability. We talk about how a company can use that in their business and copywriting. Also, Tarzan Kay’s 80s quiz, copywriting basics, and a bunch of other cool content stuff. Here are some other things we talked about: * Sofi reminded me of how often we used to chat. * That copywriting is less about wordsmithing and more about research * How conversion optimization is more like science * Two types of conversion optimization * What Sofi’s karaoke song is * She gives us pointers on writing conversational copy * Sofi talks about how we use persuasion in everyday life * She talks about what it means to be likable for business * Why she traded in CrossFit for kickboxing * The importance of differentiation for being likable and persuasive * The importance of customer service to remaining likable * How surveys and interviews can go a long way to identifying your target market Places you can find Sophia Dagnon GetUplift: https://getuplift.co/ [https://getuplift.co/] Copyhackers: https://copyhackers.com/ [https://copyhackers.com/] Website: https://sophiadagnon.com/ [https://sophiadagnon.com/] LinkedIn: https://www.linkedin.com/in/sophiadagnon/ [https://www.linkedin.com/in/sophiadagnon/] Co-Founder: UnMassmarket https://unmassmarket.com/ [https://unmassmarket.com/] Articles on Principles of Persuasion Principles of Persuasion: https://www.influenceatwork.com/principles-of-persuasion/ [https://www.influenceatwork.com/principles-of-persuasion/] Article at GetUplfit – https://getuplift.co/7-persuasion-principles/ [https://getuplift.co/7-persuasion-principles/]
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