Security with Rob Cairns

Why you shouldn’t steal content

In this solo episode of the Copychat Show [https://www.copyflight.com/copychat-show/],  I talk about reasons not to steal content. I decided to make this video after listening to my friend John Locke talk about the same topic. Hillary Weiss and Margo Aaron also discuss this in one of their shows. John Locke’s video: https://youtu.be/KrSqkgUt7nI [https://www.youtube.com/watch?v=KrSqkgUt7nI] HAMYAW: Hillary Weiss and Margo Aaron discuss the same thing https://youtu.be/y8fHXPBdM24 [https://www.youtube.com/watch?v=y8fHXPBdM24]

Grumpy editing tips for small business owners who want to take their copy from ho-hum to oh yum! Autumn Tompkins

Grumpy editing tips for small business owners who want to take their copy from ho-hum to oh yum! – Here is the latest episode of the Copychat Show [https://www.copyflight.com/copychat-show/]. Show Notes Autumn Thompkins Autumn’s Notes: Google Document [https://docs.google.com/document/d/1rPCYm35mkYeRumGrHKmFUL5W9jZSLQHenYvpF43Ey84/edit?usp=sharing] Website: https://grumpygrammarian.com/ [https://grumpygrammarian.com/] LinkedIn: https://www.linkedin.com/in/autumn-tompkins-a5a5b67/ [https://www.linkedin.com/in/autumn-tompkins-a5a5b67/] Facebook: https://www.facebook.com/grumpygrammarian/ [https://www.facebook.com/grumpygrammarian/] Book: The Grumpy Grammarian’s Guide To Copy Editing: Active Voice, Awkward Encounters, And The Oxford Comma [https://www.amazon.com/Grumpy-Grammarians-Guide-Copy-Editing/dp/1732615713/] –  Buy Here [https://www.amazon.com/Grumpy-Grammarians-Guide-Copy-Editing/dp/1732615713/]

Tips for persuading your audience to fall in love with your service or product with Sophia Dagnon

In this Copychat Show [https://www.copyflight.com/copychat-show/], conversion copywriter Sophia Dangon and I talk about persuading your audience with persuasion principles. Sofi is a conversion copywriter and has worked with experts like Talia Wolf, Nikki Elbaz, and Joanna Wiebe of Copyhackers. Sofi and I used to visit weekly in the early days of our copywriting career. We go back for several years. I am delighted she came on the show to talk about the Persuasion Principle of likeability. We talk about how a company can use that in their business and copywriting. Also,  Tarzan Kay’s 80s quiz, copywriting basics, and a bunch of other cool content stuff. Here are some other things we talked about: * Sofi reminded me of how often we used to chat. * That copywriting is less about wordsmithing and more about research * How conversion optimization is more like science * Two types of conversion optimization * What Sofi’s karaoke song is * She gives us pointers on writing conversational copy * Sofi talks about how we use persuasion in everyday life * She talks about what it means to be likable for business * Why she traded in CrossFit for kickboxing * The importance of differentiation for being likable and persuasive * The importance of customer service to remaining likable * How surveys and interviews can go a long way to identifying your target market Places you can find Sophia Dagnon GetUplift: https://getuplift.co/ [https://getuplift.co/] Copyhackers: https://copyhackers.com/ [https://copyhackers.com/] Website: https://sophiadagnon.com/ [https://sophiadagnon.com/] LinkedIn: https://www.linkedin.com/in/sophiadagnon/ [https://www.linkedin.com/in/sophiadagnon/] Co-Founder: UnMassmarket https://unmassmarket.com/ [https://unmassmarket.com/] Articles on Principles of Persuasion Principles of Persuasion: https://www.influenceatwork.com/principles-of-persuasion/ [https://www.influenceatwork.com/principles-of-persuasion/] Article at GetUplfit – https://getuplift.co/7-persuasion-principles/ [https://getuplift.co/7-persuasion-principles/]

Copychat Show: What is the purpose of a web page? Inform? Let’s chat about it

What is the purpose of a web page? Inform? Let’s chat about it Article by Brendan Hufford: https://100daysofseo.com/seo/create-b… [https://www.youtube.com/redirect?redir_token=9Dyd42fqRNuAX_UngRS2dHZO84R8MTU4MDQxNDU1NkAxNTgwMzI4MTU2&q=https%3A%2F%2F100daysofseo.com%2Fseo%2Fcreate-blog-content%2F&event=video_description&v=TIW6QGi_fCI] Website Copy Framework: https://copyflight.com/wcf/ [https://www.youtube.com/redirect?redir_token=9Dyd42fqRNuAX_UngRS2dHZO84R8MTU4MDQxNDU1NkAxNTgwMzI4MTU2&q=https%3A%2F%2Fcopyflight.com%2Fwcf%2F&event=video_description&v=TIW6QGi_fCI] About Page: How to use your About page as a secret weapon to boost credibility and drive leads [https://copyflight.com/about-page-secret-weapon/]

Security with Rob Cairns

In this episode of Copychat, I hang out with Rob Cairns of Stunning Digital Marketing. We discuss security in the digital world. We talk about how to keep your business assets secure Rob’s website: https://stunningdigitalmarketing.com/ [https://www.youtube.com/redirect?q=https%3A%2F%2Fstunningdigitalmarketing.com%2F&redir_token=97csrmOePMVXZVp4sk3FJp5__YR8MTU4MDQxNDU2N0AxNTgwMzI4MTY3&v=IFG0mKDrKfI&event=video_description] Email newsletter: https://stunningdigitalmarketing.com/free/ [https://stunningdigitalmarketing.com/free/] Rob on Twitter: https://twitter.com/RobCairns [https://www.youtube.com/redirect?q=https%3A%2F%2Ftwitter.com%2FRobCairns&redir_token=97csrmOePMVXZVp4sk3FJp5__YR8MTU4MDQxNDU2N0AxNTgwMzI4MTY3&v=IFG0mKDrKfI&event=video_description] Rob on Facebook: https://www.facebook.com/RobCairns [https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.facebook.com%2FRobCairns&redir_token=97csrmOePMVXZVp4sk3FJp5__YR8MTU4MDQxNDU2N0AxNTgwMzI4MTY3&v=IFG0mKDrKfI&event=video_description]