The Cupping Table - By M-Cultivo
In 2020, Diego Baraona faced an impossible choice: stay in Barcelona to start a new life or return to El Salvador to save a 5th-generation coffee legacy on the brink of collapse. When his father (known as the "King of Pacamara") passed away during the height of COVID-19, Diego inherited more than just a farm; he inherited a mountain of bank debt and a failing agricultural system dependent on expensive chemicals.In this episode, David Paparelli sits down with Diego to discuss how he transformed Los Pirineos from a struggling operation into a global model for sustainable specialty coffee. You’ll hear how a 25-year-old with no coffee background stood up to skeptical banks, cut farm input costs by nearly 90%, and partnered with industry icons like Tim Wendelboe to pioneer a regenerative future for El Salvadorian coffee.We dive into:- The inheritance crisis: Diego’s gut-wrenching decision to leave Spain and take over the family business. - The "Bank CV" Story: Why local banks refused to believe a 25-year-old could manage multi-million dollar contracts. - The 90% Cost Cut: How "going cold turkey" on chemicals saved the farm’s profitability and improved soil health. - The Pacamara Legacy: The history of the variety that put El Salvador on the map and how Los Pirineos was the original testing ground. - The Future of Coffee Tourism: Diego’s vision for sports-oriented "coffee camps" and mountain biking at the volcano. Connect with the Guest:Diego Baraona: Los Pirineos Coffee, El Salvador Roasters mentioned: Tim Wendelboe, The Barn, Sepota Coffee, Silver Crystal Espresso. Subscribe for more deep dives into the business and science of specialty coffee.
55 episodios
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