The Digital Healthcare Experience
The way patients find and choose care is changing fast. One thing is clear: Your digital presence is your brand. We sat down with Timothy Brown, Chief Communications and Marketing Officer at Stony Brook Medicine, to explore how modern health systems are rethinking marketing, technology, and patient engagement. Timothy shares how academic medical centers are navigating increased competition, shifting patient expectations, and rapid changes in digital behavior. From CRM adoption and patient journey mapping to social media strategy, SEO, and AI driven search, this conversation offers a behind the scenes look at how marketing and communications can directly impact access, trust, and outcomes in healthcare. This episode is especially relevant for healthcare leaders, marketers, digital strategists, and anyone reimagining how health systems connect with patients in an increasingly consumer driven world. Timestamps: 00:00 Preview Clip 00:51 Guest introduction and background 03:16 What makes academic medical centers different 05:13 Why marketing technology lagged in healthcare 07:09 Consumerism and generational shifts in healthcare 10:46 Patient acquisition, retention, and CRM strategy 14:53 Social media as a healthcare growth engine 18:44 Service design, journey mapping, and patient engagement 23:08 Digital presence, brand perception, and innovation 27:47 Proving marketing impact with data and analytics 31:01 What excites Tim about the future of healthcare marketing Connect with Timothy on LinkedIn at https://www.linkedin.com/in/timothy-brown-01339535 [https://www.linkedin.com/in/timothy-brown-01339535] Find Timothy's work at https://www.stonybrookmedicine.edu [https://www.stonybrookmedicine.edu] #healthtech #healthcareinnovation #socialmediastrategy #contentmarketing #brandgrowth #techinnovation Subscribe and stay at the forefront of the digital healthcare revolution. Find out why we're the fastest growing digital health channel on YouTube [https://www.youtube.com/@TheDigitalHealthcareExperience]! The Digital Healthcare Experience is a hub to connect healthcare leaders and tech enthusiasts. Powered by Taylor Healthcare, this podcast is your gateway to the latest trends and breakthroughs in digital health. Learn more about The Digital Healthcare Experience here. [https://www.taylor.com/digital-healthcare] Taylor Healthcare empowers healthcare organizations to thrive in the digital world. Our technology streamlines critical workflows such as procedural & surgical informed consent with patented mobile signature capture, ransomware downtime mitigation, patient engagement and more. For more information about Taylor Healthcare, please visit imedhealth.com [https://www.taylor.com/digital-healthcare] The Digital Healthcare Experience Podcast: Powered by Taylor Healthcare Produced by Naomi Schwimmer Hosted by Chris Civitarese Edited by Eli Banks Music by Nicholas Bach
55 episodios
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