The Drivecast
In a shocking turn of events: Both Hyundai and Kia are preparing body-on-frame pickup trucks. Sounds far-fetched, but it’s true, and it’s quite the development as these two juggernauts continue to blaze a trail forward challenging the rest of the industry on multiple fronts. It doesn’t sound like we’ll have long to wait. Now Hyundai announced it will kick off a family of body-on-frame vehicles in the U.S. before 2030 and teased them with an SUV that looked like a Bronco competitor. A week later, Kia confirmed it too will be bringing a body-on-frame truck to the U.S. by 2030, and it even talked powertrains. Senior Editor Caleb Jacobs and Director of Content and Product Joel Feder dive behind-the-scenes on Hyundai and Kia preparing to sell you a pickup truck, and what comes next. Stories mentioned in today's episode: Hyundai Targets Bronco, Wrangler with Body-on-Frame Boulder SUV Concept [https://www.thedrive.com/news/hyundai-targets-bronco-wrangler-with-body-on-frame-boulder-concept] Hyundai Learned the Hard Way What Truck Buyers Do and Don’t Want [https://www.thedrive.com/news/hyundai-learned-the-hard-way-what-truck-buyers-do-and-dont-want] Midsize Trucks Have All the Same Problems. Hyundai Thinks It Can Fix Them [https://www.thedrive.com/news/midsize-trucks-have-all-the-same-problems-hyundai-thinks-it-can-fix-them] Kia’s Launching a Body-on-Frame Truck by 2030: TDS [https://www.thedrive.com/news/kias-launching-a-body-on-frame-truck-by-2030-tds] 00:00 Intro 06:55 Hyundai and Kia have body-on-frame trucks coming 13:26 What Hyundai has told The Drive its truck needs to be 16:55 Which powertrains will these trucks have? 21:21 Kia and Hyundai dealers are a risk 25:45 What do these trucks need to be to win? Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]
18 episodios
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