The Entrepreneur's Blueprint
Will and Courtney Kassner founded Crew + Co in 2015 out of a passion for faith-based products — custom leather Bibles and family devotionals sold online. Ten years later, they're running a nine-person operation in a small town just outside of Memphis, Tennessee, and their building now includes a coffee shop that has become something of a community anchor. They sat down with me to talk about what it actually looks like to hand the business over to your team, what COVID growth taught them the hard way, and why Will describes their coffee shop as something closer to a church plant than a retail operation. In this episode we cover: * How Crew + Co grew from a purely online business into a brick-and-mortar coffee shop and what surprised them most operationally in year one * The hardest part of stepping back from daily operations when you've been the ones holding everything together * Why Will moved his computer home, and what changed when he did * The question they asked their employees that made them realize they were the bottleneck * How they think about preserving culture as the team takes on more ownership * What the COVID sales spike taught them about comparison, contentment, and calling * Working, building, and staying married to the same person through all of it * The seminary moment that became the through-line for everything they've built Episode Links: Crew + Co: crewandco.com Crew + Co on Instagram: @crewandco Monarch COO: www.monarchcoo.com [http://www.monarchcoo.com] Monarch COO on Instagram: @monarchcoo Monarch COO Inquiry Form [https://hello.dubsado.com/public/form/view/69b4af9e3ac23b55897ce038]
59 episodios
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