Why Your Firm Is Losing Next-Gen Talent — And How to Fix It with Emeri (Gibson) Johnson

When Is the Right Time to Get Professional Branding Done? with CFO Advisor Kara-Lee TrevAna

In this episode of The Finance Marketing Podcast, Hillary sits down with Kara-Lee TrevAna, CFO Advisor and Cash Flow Strategist, for a client spotlight conversation about the real impact of investing in professional branding. Kara shares her journey from DIY branding to working with Hillary and her team on a full brand and website overhaul — and the confidence and marketing momentum that followed. Tune in to hear Kara's honest take on when the right time to invest in professional branding actually is, what the process looked like from the client's perspective, and how having cohesive brand assets has made it easier to show up, network, and attract the right clients. Connect with Kara: * Website: trevanaconsulting.com [http://trevanaconsulting.com]  * LinkedIn: Kara-Lee TrevAna, CFO [https://www.linkedin.com/in/karatrevana/] Connect with Hillary: * Website: monetacopy.com [http://www.monetacopy.com] * LinkedIn: Hillary Gale Meehan [https://www.linkedin.com/in/hillary-meehan/] Have a question about branding for your business? Send us an email at hello@monetacopy.com! To make sure you never miss an episode, sign up for The Finance Marketing Podcast Newsletter [https://newsletter.monetacopy.com/tfmpnewsletter] and subscribe to the show on your favorite listening app. Join the 7-Day Email List Growth Sprint: www.monetacopy.com/emailsprint [https://monetacopy.com/emailsprint] We always appreciate reviews on Apple Podcasts!

Seven Prospect Calls in One Day Led to This Advisor's Best Business Decision with Bryan Nicol

In this episode of The Finance Marketing Podcast, Hillary sits down with Bryan Nicol, founder of Freedom Financial Planning in Cape Town, South Africa, to discuss how building a structured prospect filtering system transformed his practice — saving him time, sharpening his niche, and filling his pipeline with better-fit clients. Bryan shares how he evolved from an overwhelming day of back-to-back unqualified prospect calls to a multi-stage intake process that screens prospects on both quantitative and qualitative criteria before they ever get on his calendar. Tune in to learn how getting intentional about who you serve — and building a system to filter for exactly that — can make your marketing more effective, your close rate higher, and your client relationships more fulfilling. Connect with Bryan: LinkedIn: Bryan Nicol  [https://www.linkedin.com/in/bryan-nicol-cfp/] Website: www.freedomfp.co.za [http://www.freedomfp.co.za] Podcast: The Enough Club [https://www.youtube.com/@TheEnoughClub] To make sure you never miss an episode, sign up for The Finance Marketing Podcast Newsletter [https://newsletter.monetacopy.com/tfmpnewsletter] and subscribe to the show on your favorite listening app. Join the 7-Day Email List Growth Sprint: www.monetacopy.com/emailsprint [https://monetacopy.com/emailsprint] We always appreciate reviews on Apple Podcasts!

Does Your Team Have a Personal Brand — Or Just a Headshot and a Bio? With Kristin Harad

In this episode of The Finance Marketing Podcast, Hillary sits down with Kristin Harad, a business development coach and Fractional CMO for RIAs who helps multi-advisor firms build a growth system their whole team can follow. Kristin shares how advisors at every level can build a personal brand that works in harmony with their firm's overarching brand — and what firm leaders can do to create the culture, framework, and creative space that makes that possible. Tune in to learn how to audit your online presence, humanize your team in ways that deepen client relationships, and build a firm-wide marketing approach where every advisor can show up authentically and consistently. Connect with Kristin: Website: FullAdvisorCoaching.com [http://fulladvisorcoaching.com]  Podcast: Full Advisor Coaching Podcast  [https://fulladvisorcoaching.com/advisor-coaching-podcast/] LinkedIn: Kristin Harad [https://www.linkedin.com/in/kristinharad/] To make sure you never miss an episode, sign up for The Finance Marketing Podcast Newsletter [https://newsletter.monetacopy.com/tfmpnewsletter] and subscribe to the show on your favorite listening app. Join the 7-Day Email List Growth Sprint: www.monetacopy.com/emailsprint [https://monetacopy.com/emailsprint] We always appreciate reviews on Apple Podcasts!

Your Personal Brand Exists Whether You Like It or Not — Here's How to Own It with Sheri Fitts

In this episode of The Finance Marketing Podcast, Hillary sits down with Sheri Fitts, founder of Sheri Fitts & Co. and creator of the digitalEQ® framework, to explore why purpose-driven personal branding is one of the most powerful — and most overlooked — marketing tools available to financial advisors today. Sheri shares why every advisor already has a personal brand whether they know it or not, and why the real question is whether they're being intentional about shaping it. Tune in to learn how anchoring your brand in genuine purpose can make your marketing clearer, your niche more defined, and your referrals more effortless. Connect with Sheri: Website: SheriFitts.com  [http://sherifitts.com] LinkedIn: Sheri Fitts  [https://www.linkedin.com/in/sherifitts] Instagram: @sherifitts [https://www.instagram.com/sherifitts/] SWAY LIVE — August 2–4, Boulder, CO: Website: swaylive.sherifitts.com [http://swaylive.sherifitts.com] Use code [PROMO CODE] for $200 off your ticket! (coming soon) To make sure you never miss an episode, sign up for The Finance Marketing Podcast Newsletter [https://newsletter.monetacopy.com/tfmpnewsletter] and subscribe to the show on your favorite listening app. Join the 7-Day Email List Growth Sprint: www.monetacopy.com/emailsprint [https://monetacopy.com/emailsprint] We always appreciate reviews on Apple Podcasts!

Why Your Podcast Isn't Growing — And What to Do About It with Justin Peters

In this episode of The Finance Marketing Podcast, Hillary sits down with Justin Peters, a podcast strategist who helps service-based business owners create professional podcasts that elevate their brand, attract ideal clients, and grow their business. Justin breaks down the most common mistakes that are silently stunting advisor podcast growth — from a poorly optimized podcast name to a lack of content strategy — and shares the practical fixes that can transform a stagnant show into a genuine business development tool. Tune in to learn how to make your podcast work harder for your practice, attract your ideal clients, and build the kind of consistent, strategic content that compounds over time. Connect with Justin: Podcast: Podcast Playbook [https://pod.link/1869531819] LinkedIn: Justin Peters [https://www.linkedin.com/in/justinleepeters/] Website:simplepodstudios.com [http://simplepodstudios.com] To make sure you never miss an episode, sign up for The Finance Marketing Podcast Newsletter [https://newsletter.monetacopy.com/tfmpnewsletter] and subscribe to the show on your favorite listening app. Join the 7-Day Email List Growth Sprint: www.monetacopy.com/emailsprint [https://monetacopy.com/emailsprint] We always appreciate reviews on Apple Podcasts!