Beyond Fashion Business

The Brand Decision Nobody Has the Guts to Make with Porter James

Want to scale your brand without spending more time, energy and money on marketing? Book a call with us here: https://calendly.com/contact-beyondfashionbusiness/bfb-services-intro-call Today's guest is Joshua, founder and creative director of Porter James, a menswear brand he built from Auckland, New Zealand into one of the more compelling independent brands in the ecommerce space right now. This is not a conversation about creative vision or brand aesthetics. It is about the filter that makes every hard decision easier, and what happens when you build a brand without one. We talk about why he dropped a bestselling product while it was still selling, how to hold the creative and business sides together when you are the only person doing both, and why the brands that look like they have always known who they are did not get lucky. They just never stopped asking the right question. If you are trying to build something that lasts without losing what makes it worth building in the first place, this episode breaks down what that actually takes.Sonnet 4.6

The Structure Behind 17 Years of Creative Freedom with Côte&Ciel

Want to scale your brand without spending more time, energy & money on marketing? Book a call with us here: https://calendly.com/contact-beyondfashionbusiness/bfb-services-intro-call Today's guests are the team behind côte&ciel, a Paris-based accessories brand that has been creatively driven for seventeen years without following a single trend. This is not a conversation about creative vision or brand aesthetics. It is about the structure that makes creative freedom possible in the first place. We talk about why their most creative products were always the ones everyone inside the company was most skeptical about, how they built a business where creativity and commerce are always in tension with each other, and why that tension is not a problem to solve but the strategy itself. If you are trying to figure out how to keep your brand creatively strong while actually growing it as a business, this episode breaks down what that looks like in practice.

Growing A Brand Fast Without Losing Control with UNFEIGNED

Want to scale your brand without spending more time, energy & money on marketing? Book a call with us here: https://calendly.com/contact-beyondfashionbusiness/bfb-services-intro-call Today’s guests are Rafa and María, founders of UNFEIGNED, a contemporary menswear brand that launched during COVID and is now stocked in more than 70 stores worldwide. This is not a conversation about hype or chasing fast growth. It’s about the difficult decisions that shape whether a fashion brand can actually scale. We talk about the moment they realized their growth problem wasn’t design, it was pricing. How adjusting their prices doubled their sales. And why growth quickly exposes the weaknesses inside a brand, from margins to production capacity. If you're building your own fashion brand, this episode breaks down some of the strategic decisions founders rarely talk about, but that often determine whether a brand grows or stalls.

ROWEN ROSE On Why Creativity Isn’t Enough to Build a Fashion Brand

Want to scale your brand without spending more time, energy & money on marketing? Book a call with us here: https://calendly.com/contact-beyondfashionbusiness/bfb-services-intro-call Today’s guest is Emma Rowen Rose, founder of ROWEN ROSE, an independent fashion brand that grew from an 8-look collection into an internationally stocked label. This is not a conversation about trends, virality, or overnight success. It’s about structure, discipline, and the realities of building a brand in today’s fashion industry. We talk about why creativity alone isn’t enough, what most designers misunderstand about entrepreneurship, and how mastering the business side, from production to cash flow, is what actually allows a brand to survive. If you’re serious about building something that lasts, this episode is for you.

ALTUZARRA CEO On Why 90% of Fashion Brands Fail

Want to start or grow your fashion brand? Apply for a FREE one-on-one coaching call with us: https://calendly.com/estebanjulian/advanced-brand-coaching-call Welcome back to the Beyond Fashion Business Podcast. Today’s guest is Shira Sue Carmi. Shira is someone a lot of people don’t know by name, but they should because shira has helped shape some of the most influential brands of the last two decades. Brands like Mansur Gavriel, Altuzarra, Mara Hoffman, Serena Williams, and more. She’s been behind the scenes as an advisor, president, and CEO of a lot of these brands. She is an expert at scaling creative-led businesses, navigating high-growth, and growing brands that actually work as businesses. In this episode, we break down what actually drives success in fashion: Why is demand more important than infrastructure? Why most brands scale before they’re ready. And how profitability buys you something more powerful than growth — patience. If you’re building a brand and want a clearer, more grounded way forward — this one’s for you. Hope this conversation is valuable.