Startup Strategies
In this episode of Startup Strategies, Juliana sits down with Jon Kazarian, the founder who bootstrapped Accelavent, a B2B event platform, to $374K ARR, then watched COVID turn his revenue negative overnight. He pivoted to virtual events and scaled to $10M ARR in just Jon Kazarian shares how he: * Pre-sold vaporware using InVision prototypes while his team coded 100-hour weeks. * Convinced his dad to invest $75K from retirement with one condition: beat Zoom stock. * Navigated VCs ghosting him after competitor Hopin raised $1.1B. * Closed 760 demos before the product even existed. * Maintained a 16-second support response time to power B2B word-of-mouth growth. * Leveraged SEO, high-touch LinkedIn outreach, and selective paid channels to scale to Fortune 500 customers. * Raised $5.1M on a SAFE instead of chasing billion-dollar VC hype. * Focused on “don’t die” as the ultimate startup strategy—because staying alive preserves optionality. * And much more…. Let’s break down his Startup Strategies. Links and resources: FREE Startup Marketing Cheatsheet [https://shop.beacons.ai/juliana_hahn/58e836c2-58b6-4780-9b79-2528f9200d7a] FREE $1M ARR SaaS Marketing Playbook [https://shop.beacons.ai/juliana_hahn/c3255600-7040-437a-98b6-d216e0e9e10e] Join the Startup Strategies Newsletter [https://beacons.ai/juliana_hahn] for weekly growth & marketing breakdowns. Let’s connect: Tiktok [https://www.tiktok.com/@juliana_hahn] Instagram [https://www.instagram.com/juliana_hahn/] LinkedIn [https://www.linkedin.com/in/juliana-hahn/] Youtube [https://www.youtube.com/@juliana_hahn] X [https://x.com/juliana_hahn_] Need help with growing & marketing your startup? Work with us [https://calendly.com/gro-media/30min?month=2025-12]. Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.
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