Startup Strategies
In this episode of Startup Strategies, Juliana sits down with KJ Chen, the founder who abandoned a 3 million user AI novel platform to build Macaron, scaled to 300,000+ users in under 6 months with a $70M valuation, all while training custom AI models and creating a viral marketing engine that pays creators based on performance instead of upfront fees. KJ Chen shares how: * He pivoted from 3 million users to build Macaron and scaled to 300,000+ users in under 6 months * He created a viral marketing engine that rewards creators based on performance, not upfront fees * His "absurd" user-generated content converted better than polished product demos * He used the problem-solution-code framework to turn TikTok videos into a product-led growth loop * He plans to launch 200,000 SEO-optimized mini app landing pages as free traffic engines * He trained custom AI models to create apps that feel different from anything else on the market Let's break down his Startup Strategies. Links and resources: FREE Startup Marketing Cheatsheet [https://shop.beacons.ai/juliana_hahn/58e836c2-58b6-4780-9b79-2528f9200d7a] FREE $1M ARR SaaS Marketing Playbook [https://shop.beacons.ai/juliana_hahn/c3255600-7040-437a-98b6-d216e0e9e10e] Join the Startup Strategies Newsletter [https://beacons.ai/juliana_hahn] for weekly growth & marketing breakdowns. Let’s connect: Tiktok [https://www.tiktok.com/@juliana_hahn] Instagram [https://www.instagram.com/juliana_hahn/] LinkedIn [https://www.linkedin.com/in/juliana-hahn/] Youtube [https://www.youtube.com/@juliana_hahn] X [https://x.com/juliana_hahn_] Need help with growing & marketing your startup? Work with us [https://calendly.com/juliana-gromedia-y7c_/30min]. Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.
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