The Homecare Millionaire Podcast

Pricing in the Dark: The Rate-Setting Mistake Home Care Owners Repeat

35 min · 18 de may de 2026
Portada del episodio Pricing in the Dark: The Rate-Setting Mistake Home Care Owners Repeat

Descripción

Setting your rates without real market data is a gamble. And in home care, that gamble shows up in your margins, your caregiver pay, and your ability to grow. In this episode [https://youtu.be/foIO3gedbh0], Paul and Joan sit down with Raymond Mascola of Targeting Sales Group, a competitive pricing researcher who works exclusively with Visiting Angels franchises, to talk through what it actually takes to price with confidence in your market. If your rates feel like a best guess, this episode is worth your full attention. Connect with Paul & Joan Got questions or ready to grow your agency? Let’s stay connected: 🌐 Send us your questions at askjoanandpaul.com [https://askjoanandpaul.com/] or connect directly with us. 📘 Grab the Course at https://premierehomecaresuccess.com/blueprint [https://premierehomecaresuccess.com/blueprint]. The Home Care Success Blueprint is your step-by-step roadmap to build and scale your business with confidence. 🏠 Learn More at premierehomecaresuccess.com [https://premierehomecaresuccess.com/]: explore free tools, mindset resources, and success coaching. 🌐 Become a guest, sponsor an episode, or binge-watch all the episodes at thehomecaremillionaire.com [https://thehomecaremillionaire.com/]. Your next big win starts here. Serve with heart, lead with faith, and remember… compassion is your calling, and wealth is your reward.

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