Episode 18 - Membership Marketing w/ Melissa Hansen

Episode 22 - We "Mayde" it!!!

What was it like the first season back in the clubhouse? That's the discussion on the table in this episode with Scott, Chef Jay and Joe. Yes....We made it. Season started in July with members over the top excited to get back into the club and experience what they've waited two years for - an extra long year but overall it was incredibly successful. Members were patient - nearly everything was well supported and the team was able to pivot as the activity grew and we figured out how the club and the new spaces were being utilized.  We shared some insider details and "things we'd recommend" if you're about to open a new facility...Buckle up and tune in for this one...and of course, we finish up with with a small thing that made a big impact.

Episode 21 - 40 Years of Marketing and Communications

Three questions... 1. How has marketing and communications changed in 40 years? 2. How has communications at Countryside changed in 20 years? 3. How do you continue growing  a 20 year solid foundation of communications? Mary Groesser, Countryside's Director of Communication for the past 20 years reflects on you her 40 year career in the marketing, advertising and graphic design industry - you won't believe how far things have come in a relatively short time. Ironic how Mary is finishing up her career the same year Countryside is celebrating its 40th anniversary. Half of her career was spent at Countryside growing our communications department into what it is today - best in class!  How do we plan to keep it best in class?? Sarah Nadal....Our new Director of Communications. Hand selected by Mary for her unique background, eye for detail and incredible perspective in how she is able to see what needs to be communicated and understood from the Member's perspective. She's got big shoes to fill but is more than up to the challenge and already taking things to the next level.  This is a cool episode not only because of these two ladies being powerhouses in the communication field, but also because it's not often you're able to sit down with a long term retiring team member and the incoming team member to discuss their areas of expertise and how the "torch is being passed"... Enjoy this one - tons of wisdom and remember...."How we do small things is how we do ALL things"..

Episode 20 - March Madness in Golf Operations

Another busy month. Another month of record golf rounds. We chat all things golf with our golf ops leadership. We're finishing up our first season back in the club and as expected activity was an all time high. The team discusses the ingredients that led to a successful year and high member satisfaction. We also discuss culture, expectations and how empowerment means the most in tough situations....and of course, we share some small stuff...

Episode 19 - February 2026 Recap with Scott, Jay, Mike & Joe

In this episode we talk about all kinds of stuff....We recap February, the shortest / longest month of the year. We share some very impressive, almost unbelievable stats...listen closely to learn how many range balls get hit at Countryside...It's alot of balls.... And our historical averages across all departments have been shattered...The team is setting records everyday and doing it with pride and grace.  Overall we discuss all kinds of topics as is usual in our monthly recaps... Like, subscribed, share and enjoy!

Episode 18 - Membership Marketing w/ Melissa Hansen

Melissa Hansen is the Director of Marketing and Membership at the Olde Cypress in Napes, FL. Throughout her 15+ career in the South Florida Club scene she's become the expert and trendsetter in all things that make joining a club a special experience. She knows how to turn first impressions into life-long members and keep those members deeply engaged and connected in the club.  We talk about all things membership and marketing related - she shares some WOW stories, discusses how to use social media to better understand your member's lives away from the club, branding and a recent club visit that really impressed her and why it's important to have your marketing "tool box". We also dip into AI do's and dont's and why you should be embracing it for efficiency and creativity.  And of course, it wouldn't be an episode of "How we do small things" if our guest doesn't share a small thing that made a big impact.  Enjoy this one, it's full of good stuff.