The Hunt for Success
On the Hunt for Success podcast, the host interviews Will Bamber of WNUI Safaris in New Zealand, discussing the property’s multi-generation history (including earlier AU Trading roots and WNUI Safaris emerging in the early 1980s) and the family-run culture led by Will’s father Paul. Will shares his multifaceted life: professional racing (including Lamborghini Super Trofeo and other North American series), time living and racing in Asia, and software development focused on ERP/CRM automation for the safari business. They emphasize that people and relationships drive repeat bookings, and describe using technology and AI to streamline proposals, invoicing, accounting, and data insights while keeping a lean team. They also cover trade-show marketing, continuous lodge improvements (new cabin, upgrades, potential jacuzzi area), work-life balance for staff, and New Zealand possum control and possum wool. 00:53 Ranch Name History 02:07 Racing Career Path 02:56 Racing Meets Hunting 03:27 Work You Love 05:13 Guides and Giving Back 07:34 Why Clients Return 10:17 Culture and Systems 11:10 People First Growth 13:27 Red Carpet Service 14:49 Software for Outfitters 18:26 AI and Automation 21:49 Competition and Networking 24:12 Booth Hospitality Strategy 25:46 Trade Show Networking Mindset 26:55 Client Relationships Like Family 27:47 Races And Friend Trips 28:47 Guide Work Life Balance 30:44 Team Culture And Care 33:23 Lodge Upgrades And Amenities 34:30 Feedback Driven Improvements 35:48 Racing Confidence And Balance 38:40 Possums And Trade Show Curiosity 42:05 Overwhelmed At The Expo Will Bamber is part of the family leadership team behind Wanganui Safaris, a premier New Zealand hunting lodge with a multi-generational legacy led by the Bamber family. Beyond the safari business, Will brings a unique blend of expertise in professional motorsports, business systems, and software automation, helping modernize operations through ERP, CRM, AI, and workflow automation while maintaining a strong people-first culture. He is also an accomplished race car driver who has competed in Lamborghini Super Trofeo and other North American racing series. Guest Resource: Wanganui Safaris Website: https://www.wsafaris.com/ Will Bamber Website: https://www.willbamber.com/ Instagram: https://www.instagram.com/willbamber/ Facebook: https://www.facebook.com/willbambermotorsport/ LinkedIn: https://www.linkedin.com/in/willbamber/
8 episodios
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