The Industrial Lens

From Prototype to Production: Rush LaSelle on the Future of U.S. Manufacturing

In this episode of The Industrial Lens, host Jeremy King talks with Rush LaSelle, CEO of Fathom Digital Manufacturing, about how manufacturers can bridge the gap between prototype and production in an era defined by hybrid supply chains and rapid innovation. Rush shares how Fathom helps companies move from concept to scale through a mix of additive manufacturing, machining, and digital systems that streamline design, quality, and delivery. The discussion explores the current state of U.S. manufacturing, the rise of hybrid production models, and how AI is transforming factory floors and engineering workflows. Listeners will learn how Fathom supports clients with "white glove" manufacturing service, why reshoring is more complex than simply bringing work back onshore, and how automation and digital tools are creating new opportunities for skilled talent in the industry. If you are interested in how modern manufacturers are combining human expertise with digital technology to scale smarter, this episode offers practical insight from one of the industry's leading voices.

How Inseer Is Transforming Workplace Safety Through Ergonomic Risk Assessments

Muscle and joint injuries remain one of the most costly and common workplace problems, yet many safety teams still rely on clipboards and stopwatches to measure risk. In this episode of The Industrial Lens, host Eric Hassen talks with Shane Larson, CEO of Inseer, about a better way to evaluate jobs on the plant floor. Shane shares how Inseer uses video-based motion analysis to measure forces, posture, and ergonomic risk in minutes, giving safety leaders reliable data to prevent injuries and justify improvements. Eric explains how Caster Connection uses Inseer to prove the impact of switching from commodity casters to ergonomic solutions that reduce push/pull force and improve worker safety. You'll also hear about the challenges of traditional assessments, the importance of validation and transparency when using new technology, and what the future of ergonomic risk assessment could look like.

Interview with Gil Valentin of BrinkAlert

Jeremy of The Industrial Lens sits down with Gil Valentin, VP of Sales and Marketing at BrinkAlert, to explore how visual alert systems are reshaping safety in industrial and emergency response environments. In this episode, Gil unpacks the real-world dangers that warehouses and fire stations face every day—from blind corner collisions to fire trucks accidentally hitting bay doors—and how BrinkAlert's programmable LED systems help prevent them. He shares stories of close calls, discusses why most organizations adopt safety tech only after an incident, and explains how proactive facilities can justify the investment. If you're responsible for industrial safety or just want to avoid costly accidents before they happen, this conversation is for you.

Interview with Adam Beck of Cadenas USA

Jeremy of The Industrial Lens sits down with Adam Beck, Director of Marketing for Cadenas USA, to discuss how engineers approach product selection and why access to CAD models and specifications is critical. In this episode, Adam shares insights into the decision-making process engineers go through when specifying components, the challenges they face when suppliers make it difficult to get the information they need, and how offering the right digital tools—like downloadable CAD files—can make all the difference. If you've ever struggled to find the right parts for your design, this conversation is for you.

Graphic Recording in the Industrial World with Jennie Hempstead

On the newest episode of The Industrial Lens Podcast, we sit down with Jennie Hempstead, a professional graphic recorder who specializes in working with heavy industries, including aerospace engineering. Together, we learn how various businesses across numerous industries, especially businesses within more industrial and manufacturing sectors, can benefit from graphic recording services and how a business can leverage these services within sale pitches, events, marketing campaigns, and during onboarding or other types of training.