Blink by Mack: She Bet on Herself — Now She’s Fully Booked

From engineer to entrepreneur: The story behind Brielle's Shells

From handmade shell jewelry to building a brand people instantly recognize 🤍🐚 On this week’s episode of The Jersey Girl Podcast, I’m sitting down with Brielle of Brielle’s Shells to talk all things entrepreneurship, creativity, social media, and turning a passion into a business. Coastal girls, this one’s for you. 🌊✨

The Girl Who Turned the Shore Into a Love Story

She went from writing for some of the biggest lifestyle brands in media to publishing her very first novel — and it’s giving ultimate main character energy. This week, I’m sitting down with Francesca, writer, editor, and now author of Have a Great Summer, a contemporary romance inspired by the Jersey Shore she grew up on. From working at NBC’s TODAY and Food Network Magazine to navigating the publishing world, we get into what it really takes to reinvent yourself creatively, write the book you’ve always dreamed about, and turn nostalgia into a story people can’t put down. We’re talking summer romance energy, career pivots, writing routines, growing up at the Shore, and why your next chapter might be your best one yet.

The Coolest Way to Market Your Brand with Alpha Specialty Advertising

Today’s guest is the woman behind the promotional products and branded pieces that make businesses impossible to forget. I’m sitting down with the owner of Alpha Specialty, a woman-owned company helping brands market themselves in the coolest way possible — through custom swag, promotional products, apparel, and branded items people actually want to keep. Because the best marketing doesn’t always feel like marketing. We talk about how she built Alpha Specialty from the ground up, what makes a promotional product successful, why some branded items instantly elevate a company, and how businesses can stand out without feeling overly salesy. From viral-worthy merch to everyday products people use constantly, this episode is all about creating branding that feels intentional, cool, and memorable. It’s female founder energy, modern marketing strategy, branding psychology, and the behind-the-scenes of turning products into powerful marketing tools.

Rooted in Design: How Alexa Built a Business Around Her Passion for Plants

Some spaces just feel different — calm, elevated, intentional… and today’s guest is the girl behind creating exactly that. On this episode of The Jersey Girl Podcast, I’m sitting down with Alexa, founder of Botanically Blurred, a New Jersey-based plant design and maintenance company transforming homes and businesses through curated greenery and intentional design. But this isn’t just about plants — it’s about building spaces that feel good to live, work, and grow in. We talk about how Alexa turned a love for plants into a full business and brand, what people get wrong about “aesthetic” spaces, the biggest mistakes people make when buying plants, and why plant styling is so much deeper than just picking something pretty. From entrepreneurship to creativity to creating environments that truly impact how people feel, this episode is all about building something beautiful — inside and out. If you’ve ever wanted your space to feel more like you, or you’re dreaming of turning your passion into a business… this one’s for you.

Blink by Mack: She Bet on Herself — Now She’s Fully Booked

There’s a difference between doing beauty… and becoming the girl everyone trusts with their face. Today I’m sitting down with Mackenna, founder of Blink by Mack — the beauty brand that’s quietly built a cult following through results, consistency, and an experience clients don’t stop talking about. Because here’s the thing — great lashes aren’t just about looking good. They’re about waking up feeling put together, confident, and like the best version of yourself without even trying. We get into how Mackenna went from just starting out to building a fully booked business, what it actually takes to grow in the beauty industry (beyond the aesthetic), and how she’s created a brand that people come back to again and again. We also talk about the reality behind running a beauty business — burnout, bad client experiences, fixing other artists’ work, and the pressure to stay consistent in a saturated industry.