The Lead Machine Growth Show with Paul Guyon
If you’ve ever hesitated to raise your rates, overdelivered to keep clients happy, or felt like your revenue doesn’t match your effort, this episode breaks down why. Linda Hunt Shares how pricing actually breaks inside your business and what to fix first so you can grow without burnout. Tune In Now Listen to discover how to stop revenue leaks, strengthen your pricing conversations, and build systems that support real growth. * This episode reveals why pricing is not a numbers issue but a structural one. * Linda Hunt breaks down how pricing fails across three key areas: the conversation, the delivery of work, and the underlying business processes. * You’ll learn how to replace persuasion with alignment, eliminate overdelivery, and install systems that stabilize revenue and support long-term growth. Chapters 00:00 Introduction to pricing vs system problems 02:00 What the money conversation really is 05:00 Why people don’t buy without clarity 09:00 The real reason you hesitate to raise prices 13:00 Where pricing breaks in the conversation 17:00 Where pricing breaks in delivery and structure 22:00 Overdelivery and hidden revenue leaks 27:00 Pricing as a signal in your business 31:00 Systems that support pricing power 35:00 From hourly pricing to structured offers 41:00 How pricing transforms your client base 45:00 Where to start fixing your pricing 50:00 Final insights and leadership decisions QUOTABLE > “Pricing’s not a numbers issue, it’s a structure problem.” > > ~ Linda Hunt INVITATION FROM GUEST You can learn more about Linda’s work and grab her free guide, The Perfect Pricing Formula. www.sumsolutions.com [http://www.sumsolutions.com/] Get her new book, The Money Conversation at https://moneyconversation.net [https://moneyconversation.net] CONNECT WITH OUR GUEST Primary Website: www.sumsolutions.com [http://www.sumsolutions.com/] LinkedIn Personal: https://www.linkedin.com/in/lindaahunt/ [https://www.linkedin.com/in/lindaahunt/] LinkedIn Business: https://www.linkedin.com/company/sumsolutions [https://www.linkedin.com/company/sumsolutions] Instagram: https://www.instagram.com/sumsolutionsllc/ [https://www.instagram.com/sumsolutionsllc/] Facebook: https://www.facebook.com/sumsolutions [https://www.facebook.com/sumsolutions] The post #163 Why Your Pricing Isn’t Broken. Your System Is [https://leadmachinegrowthshow.com/why-your-pricing-isnt-broken-your-system-is/] first appeared on The Lead Machine Growth Show with Paul Guyon [https://leadmachinegrowthshow.com].
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