The LO Down Mortgage Podcast
Zero sales experience. Zero origination experience. $51 million by year three. Ben Naranjo did not stumble into mortgage because it was the easy play. He spent a decade in corporate finance building financial models and PowerPoint decks, quietly feeling like none of it meant anything to anyone. Then he overheard a woman crying on the phone with his dad, thanking him for changing her life through a simple debt consolidation. That was the moment. He was in. What followed was three years of borderline obsessive commitment to doing the job the way most loan officers talk about doing it but never actually do. He goes to every closing. He drops off apple pies at his clients' homes on Thanksgiving and ends up staying until 7 PM because people want to give him a tour. He runs a quarterly SWOT analysis on his business with his wife and his assistant at a lunch table like a CEO who actually means it. None of it is rocket science. All of it requires the one thing most people are not willing to give: genuine care delivered consistently, at scale, over time. Ben also gets brutally honest about what actually moved the needle from $24M to $51M in a single year. It was not a new strategy. It was not a viral post. It was one hire that gave him back enough time to go be the person his referral partners and clients needed him to be. If you are stuck between $20M and $40M and wondering why the ceiling will not move, this episode has your answer. Watch it. Take notes. Then go to your next closing.
109 episodios
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