The Marketing Brief

Robert & Brian Chat Media Buying in the AI-era and How to Define your Super Consumers (S1 E18)

18 min · 26 de may de 2026
Portada del episodio Robert & Brian Chat Media Buying in the AI-era and How to Define your Super Consumers (S1 E18)

Descripción

The conversation with Robert Brill from Brill Media covers the challenges and transformations in media buying, the impact of AI on creative development, the importance of understanding the super consumer, the significance of levels of awareness in marketing, and the exciting developments in AI and personal life. Key takeaways include the commoditization of media buying, the role of targeting in creative development, the importance of understanding the super consumer, the impact of AI on marketing, and the significance of levels of awareness in messaging.

Comentarios

0

Sé la primera persona en comentar

¡Regístrate ahora y únete a la comunidad de The Marketing Brief!

Prueba gratis

Empieza 7 días de prueba

$99 / mes después de la prueba. · Cancela cuando quieras.

  • Podcasts solo en Podimo
  • 20 horas de audiolibros al mes
  • Podcast gratuitos

Todos los episodios

25 episodios