B2B Buyer Journey

Authentic With Guardrails

Sarah and Dave tackle the fine line between executive authenticity and oversharing, from bosses bragging about boats to leaders going robotic with AI-generated communication. Their key takeaway: precision on talking points first, then let personality shine through.

Know Your Competition

Dave walks through why competitive analysis is one of the most underutilized tools in a marketer's arsenal, and how simply putting your ads next to your competitors' on a single page can be a humbling and eye-opening exercise. Understanding your competitive landscape is not just about pricing, it's about finding the white space where your brand can truly stand out.

Viral Gone Wrong

Sarah and Dave dig into the 75% surge in viral marketer job titles since 2023, questioning whether virality should ever be a strategy rather than a tactic. From Red Bull stunts to Bud Light backlash, they explore how chasing attention can either reinforce a brand or quietly destroy it.

The Frenz Network

Sarah and Dave break down the rise of the extended enterprise, the strategic use of freelancers, contractors, and specialists to build a more agile and talented team without the cost of full-time headcount. From the Hollywood model to global agencies like Havas, they explore why assembling the right people for the right project is smarter than keeping everyone on the payroll.

Brevity Gets Smarter

Sarah and Dave explore how the Smart Brevity framework has evolved in the age of AI, and why getting ChatGPT to summarize something still isn't enough to move an organization forward. The real shift is from concise communication to action-oriented, decisive messaging that drives outcomes.